- 19
- Episodes
- 2021
- First episode
About Marketing in a digital world with Lerato Monareng
Digital marketing strategy consultant, Lerato Monareng, shares digital marketing tools, tips, tricks, and how-to guides to equip digital marketing professionals, entrepreneurs, small business owners, and enthusiasts. To learn more about what I do, visit my website on www.leratomonareng.co.za
- Publisher
- Lerato Monareng
- Category
- business
- Language
- en
- Explicit
- No
- First episode
- 25 Jul 2021
- Latest episode
- 8 Jun 2023
Latest episodes
19 episodes in the feed.
8 Jun 2023
Review: Digital Marketing Online Short Course
I am excited to bring you a comprehensive review of the UCT Digital Marketing Online Short Course offered by GetSmarter. Whether you're a marketing professional looking to enhance your skills or someone interested in entering the dynamic world of digital marketing, this course claims to equip you with the necessary knowledge and tools to thrive in the digital landscape. In this detailed review, I will explore the key features, curriculum, learning experience, and overall value of the UCT Digital Marketing Online Short Course and further provide you with an honest assessment of the course. According to UCT through the course you'll delve into essential digital marketing topics such as search engine optimization (SEO), social media marketing, content marketing, email marketing, analytics, and more. The curriculum is designed to provide a comprehensive understanding of digital marketing strategies and tactics, ensuring that learners gain practical skills applicable to real-world scenarios. Lastly, I will weigh the overall value for money, considering the course's price in relation to the knowledge and skills acquired. I will provide my final verdict, highlighting the strengths and weaknesses of the UCT Digital Marketing Online Short Course and determining whether it lives up to its promises. Whether you're considering enrolling in this course or simply interested in the field of digital marketing, this review will help you make an informed decision. Don't forget to like this video and subscribe to my channel for more insightful reviews and educational content. Let's dive into the world of digital marketing together! Follow me on social media to stay up to date: Instagram: https://www.instagram.com/leratomonareng Twitter: https://twitter.com/LeratoMonareng_ LinkedIn: https://www.linkedin.com/in/leratomonareng Facebook: https://www.facebook.com/LeratoMonareng Website: www.leratomonareng.co.za Source: https://www.getsmarter.com/products/uct-digital-marketing-online-short-course
7 Jun 2023
Embrace Being a Jack of All Trades: Unlocking the Power of Versatility
Are you tired of feeling pressured to specialise in just one area? In this enlightening video, I delve into the world of being a jack of all trades especially in the game of AI and discover the incredible benefits it can bring to your life. Gone are the days when expertise in a single field was the ultimate goal. Now, versatility and adaptability are becoming increasingly valuable traits in our ever-changing world. Join me as I explore why being a jack of all trades can be a remarkable advantage. In this video, we'll share insights into how being a generalist can help you: 1. Broaden Your Skill Set: Being a jack of all trades allows you to develop a diverse range of skills across various disciplines. From coding and graphic design to public speaking and cooking, expanding your skill set empowers you to tackle a wide array of challenges and seize new opportunities. 2. Foster Creativity and Innovation: The intersection of different fields often sparks creativity and innovation. By exposing yourself to various domains, you can gain fresh perspectives and draw connections between seemingly unrelated areas. This creative mindset enables you to think outside the box and come up with groundbreaking solutions. 3. Adapt to Changing Environments: In today's fast-paced world, adaptability is key. Being a jack of all trades equips you with the ability to quickly adapt and thrive in different situations. Whether it's a new job, a shifting industry landscape, or unforeseen circumstances, your versatility allows you to pivot and excel. 4. Embrace Lifelong Learning: Constantly learning and acquiring new knowledge becomes a way of life as a jack of all trades. Embracing this mindset not only keeps you intellectually stimulated but also ensures you stay ahead of the curve. Learning becomes a fulfilling journey, leading to personal growth and a deeper understanding of the world around you. 5. Maximise Your Opportunities: Being versatile opens up a multitude of opportunities that may not be accessible to specialists. You become a well-rounded individual capable of tackling diverse projects, collaborating with different teams, and embracing new challenges. Your unique skill set becomes an asset that sets you apart in a competitive landscape. Join me in this eye-opening exploration of the benefits of being a jack of all trades. Learn how versatility can empower you to excel in a world that demands adaptability and innovation. Embrace the power of being a generalist and unlock your full potential! Don't forget to like, share, and subscribe for more insightful content. Let's embark on this journey together and celebrate the power of versatility! Follow me on social media to stay up to date: Instagram: https://www.instagram.com/leratomonareng Twitter: https://twitter.com/LeratoMonareng_ LinkedIn: https://www.linkedin.com/in/leratomonareng Facebook: https://www.facebook.com/LeratoMonareng Website: www.leratomonareng.co.za
8 Feb 2023
Digital marketing Weekly Trending News: Week 05 – February 2023
In this week's episode of Digital Marketing Weekly Trending News, I will cover one topic that deserves to trend on its own: Google CEO’s confirmation of AI Features Coming To Search “Soon”. Here a the main highlights of this trend: Google is launching AI-powered features in search results to provide a more intuitive way of navigating and understanding the web. A new experimental conversational AI service called Bard, powered by LaMDA will deliver accurate and high-quality answers to users. Google is committed to making search more efficient for users and will continue to improve these offerings in the coming weeks and months. Follow me on social media to stay up to date: Instagram: https://www.instagram.com/leratomonareng_ Twitter: https://twitter.com/LeratoMonareng_ LinkedIn: https://www.linkedin.com/in/leratomonareng Facebook: https://www.facebook.com/LeratoMonareng Website: www.leratomonareng.co.za #ChatGPT #GoogleBard #GoogleAI Source: https://www.searchenginejournal.com/google-ceo-confirms-ai-features-coming-to-search-soon/478679/ (https://www.searchenginejournal.com/google-ceo-confirms-ai-features-coming-to-search-soon/478679/) https://blog.google/technology/ai/bard-google-ai-search-updates/ (https://blog.google/technology/ai/bard-google-ai-search-updates/)
31 Jan 2023
Digital marketing Weekly Trending News: Week 04 – January 2023
In this week's episode of Digital Marketing Weekly Trending News, I will cover the following trending topics for the fourth week of 2023. 00:00 - Intro 02:55 - Microsoft FY23 Q2 earnings look promising, despite mass layoffs 08:20 - Why Is Google Ending Universal Analytics? 17:30 - LinkedIn’s New Feature Can Help You Find Must-Read Newsletters 24:10 - Twitter has launched a Search Keyword Ads beta test for all advertisers 28:50 - Top 10 TikTok Influencers in 2023 [+ How to Become One] 33:20 - Best Web Hosting Services of 2023, according to Neil Patel 37:55 - Outro Follow me on social media to stay up to date: Instagram: https://www.instagram.com/leratomonareng_ Twitter: https://twitter.com/LeratoMonareng_ LinkedIn: https://www.linkedin.com/in/leratomonareng Facebook: https://www.facebook.com/LeratoMonareng Website: www.leratomonareng.co.za Sources: https://searchengineland.com/microsoft-fy23-q2-earnings-look-promising-despite-mass-layoffs-392206 (https://searchengineland.com/microsoft-fy23-q2-earnings-look-promising-despite-mass-layoffs-392206) https://www.datadrivenu.com/why-google-is-ending-universal-analytics/ (https://www.datadrivenu.com/why-google-is-ending-universal-analytics/) https://www.seroundtable.com/google-optimize-to-sunset-september-30-2023-34785.html (https://www.seroundtable.com/google-optimize-to-sunset-september-30-2023-34785.html) https://www.searchenginejournal.com/linkedins-new-feature-can-help-you-find-must-read-newsletters/477199/#close (https://www.searchenginejournal.com/linkedins-new-feature-can-help-you-find-must-read-newsletters/477199/#close) https://searchengineland.com/twitter-has-launched-a-search-keyword-ads-beta-test-to-all-advertisers-392243 (https://searchengineland.com/twitter-has-launched-a-search-keyword-ads-beta-test-to-all-advertisers-392243) https://blog.hootsuite.com/tiktok-influencers/ (https://blog.hootsuite.com/tiktok-influencers/) https://neilpatel.com/blog/best-web-hosting-services/ (https://neilpatel.com/blog/best-web-hosting-services/) #ChatGPT #Google #Twitter #MicrosoftBing #GoogleAnalytics
25 Jan 2023
Microsoft advertising Video ads best practices for advertisers
In this week's episode of Digital Marketing Weekly Trending News, I will cover the following trending topics for the third week of 2023. 02:00 - Topic 01, Twitter's Revenue is Down 40% As 500 Top Advertisers Pull Out, 04:10 - Topic 02: Google search will feature a chatbot in 2023 its search, to rival ChatGPT 05:10 - Topic 03: The launch of Apple Business Connect 07:10 - Topic 04: Microsoft Bing is Testing Topics Search Bar Refinements that are similar to those of Google search 07:50 - Topic 05: Google is laying off 12 000 of its employees 09:05 - Topic 06: Instagram January 2023 updates that include Quiet mode, updated recommendation control and parental centre updates 12:55 - Topic 07: Microsoft shares Video ads best practices for advertisers 17:45 - Topic 8: Microsoft plans to add ChatGPT features to every one of its products Follow me on social media to stay up to date: Instagram: https://www.instagram.com/leratomonareng_ Twitter: https://twitter.com/LeratoMonareng_ LinkedIn: https://www.linkedin.com/in/leratomonareng Facebook: https://www.facebook.com/LeratoMonareng Website: www.leratomonareng.co.za #ChatGPT #Google #Twitter #MicrosoftBing #Apple BusinessConnect #QuietMode
24 Jan 2023
Digital marketing Weekly Trending News: Week 03 - January 2023
In this week's episode of Digital Marketing Weekly Trending News, I will cover the following trending topics for the third week of 2023. Topic 01, Twitter's Revenue is Down 40% As 500 Top Advertisers Pull Out, Topic 02: Google search will feature a chatbot in 2023 its search, to rival ChatGPT Topic 03: The launch of Apple Business Connect Topic 04: Microsoft Bing is Testing Topics Search Bar Refinements that are similar to those of Google search Topic 05: Google is laying off 12 000 of its employees Topic 06: Instagram January 2023 updates that include Quiet mode, updated recommendation control and parental centre updates. Topic 07: Microsoft shares Video ads best practices for advertisers Topic 8: Microsoft plans to add ChatGPT features to every one of its products Follow me on social media to stay up to date: Instagram: https://www.instagram.com/leratomonareng_ Twitter: https://twitter.com/LeratoMonareng_ LinkedIn: https://www.linkedin.com/in/leratomonareng Facebook: https://www.facebook.com/LeratoMonareng Website: www.leratomonareng.co.za #ChatGPT #Google #Twitter #MicrosoftBing #Apple BusinessConnect #QuietMode
18 Jan 2023
How to become a future-fit digital marketing professional in an AI world
As a digital marketing professional, what skills are required to remain relevant in the age of artificial intelligence? In this episode, I'll explore the key traits and skills that will set you apart in tomorrow's digital landscape and discuss skills to help you become a future-fit digital marketing professional. I will share two models (the T-shaped and V-shaped marketer models) to help you navigate the ever-changing digital world. Subscribe, comment and like my podcast to level up your digital marketing game and become a leader in your field. Follow me on social media to stay up to date: Instagram: https://www.instagram.com/leratomonareng_ Twitter: https://twitter.com/LeratoMonareng_ LinkedIn: https://www.linkedin.com/in/leratomonareng Facebook: https://www.facebook.com/LeratoMonareng Website: www.leratomonareng.co.za #FutureFitMarketer #AI #ChatGPT #DigitalMarketingLandscape #V-shapedMarketer #T-shapedMarketer
17 Jan 2023
Digital marketing Weekly Trending News: Week 02 - January 2023
In this week's episode of Digital Marketing Weekly Trending News, I will cover the following trending topics for the second week of 2023. Topic 01: In This day in search marketing history" I will share four historical events that took place during the second week of January in 2012, 2013, 2020 and 2022. Topic 02: I will discuss Google's introduction of site names to its search Topic 03: I will touch on Automattic's introduction of a new ad network called Blaze (If you don't know, Automattic *is spelt with double Ts, its the company behind WordPress, Tumblr, WooCommerce and another couple of companies) Topic 04: Will be the long-awaited rollout of Google's December 2022 link spam update Topic 05: Google is testing the "sponsored label" in its product listing search results. Topic 06: Microsoft Store Ads and other product updates for January Topic 07: Brightcove and Magnite Strategic Partnership to Boost Ad Monetization for CTV and Online Video (OLV) Publishers Topic 08: An update on Meta's efforts to create Age-Appropriate Ad Experiences for Teens Lastly, on Topic 09: I look at 10 Rising Stars of the Marketing World in 2023 according to LinkedIn Follow me on social media to stay up to date: Instagram: https://www.instagram.com/leratomonareng_ Twitter: https://twitter.com/LeratoMonareng_ LinkedIn: https://www.linkedin.com/in/leratomonareng Facebook: https://www.facebook.com/LeratoMonareng Website: www.leratomonareng.co.za #Automattic #Blaze #LinkSpamUpdate #SponsoredLabel #GoogleSponsoredLabel #BrightCove #Magnite #Meta #LinkedIn #MicrosoftStoreAds
9 Jan 2023
Digital Marketing Weekly Trending News: Week 01 January 2023
In this week's episode of Digital Marketing Weekly Trending News, I cover the following trends that made the rounds during the first week of the year. Topic 01: The launch of search engine land's "This day in search marketing history" feature, Topic 02: Google's delayed completion of its December 2022 two significant updates, Topic 03: Microsoft Bing's adoption of chartGPT, Topic 04: John Mueller's advice on using ChatGPT to generate title tags, Topic 05: The increase in ChatGPT's market value, Topic 06: Microsoft Bing's latest updates, Topic 07: Requirements for Google Discover, according to John Mueller, Topic 08: The reasons why Google and Meta are losing advertising market share, Topic 9: 2023 Facebook advertising best practices, Topic 10:Google going multimodal, and lastly, Topic 11: Social media marketing trends for 2023: predictions from experts. Follow me on social media to stay up to date: Instagram: https://www.instagram.com/leratomonareng_ Twitter: https://twitter.com/LeratoMonareng_ LinkedIn: https://www.linkedin.com/in/leratomonareng Facebook: https://www.facebook.com/LeratoMonareng Website: www.leratomonareng.co.za #ChatGPT #Bing #MicrosoftBing #GoogleUpdates #SocialMediaPrediction #JohnMueller #SearchEngineLand
6 Jan 2023
2022 top Google Searches in South Africa
In this episode, I dive deep into the top trending Google searches of 2022 in South Africa. I explore and examine what they tell us about the interests and concerns of South Africans. I cover trends across nine categories, such as sports and current events, celebrities and the latest trending movies and TV shows. Perhaps, there are trends that you expect to be part of the top 5 or even top 10 lists, but for some reason, they didn't make it in the top trending searches. If that's the case, join me as I share these trends while focusing mainly on the top 5 from each of the nine categories. Please read the full article that relates to this topic on my by clicking on the following link: https://leratomonareng.co.za/2022/12/28/most-searched-terms-on-google-in-south-africa-in-2022/ (https://leratomonareng.co.za/2022/12/28/most-searched-terms-on-google-in-south-africa-in-2022/) Also, follow me on social media to stay up to date: Instagram: @leratomonareng_ (https://www.instagram.com/leratomonareng_/?ref=badge) Twitter: @leratomonareng_ (https://twitter.com/LeratoMonareng_) Facebook: LeratoMinarengINC (https://www.facebook.com/LeratoMonarengINC) LinkedIn: LeratoMonareng (https://www.linkedin.com/in/leratomonareng/) Website: www.leratomonareng.co.za (http://www.leratomonareng.co.za/) #GoogleTrends #TrendingSearches #2022Trends
16 Nov 2022
11 tips to help you write the best YouTube video and channel descriptions
Since YouTube is essentially a search engine, the description can further help with your YouTube SEO, allowing YouTube’s algorithm (https://blog.hootsuite.com/how-the-youtube-algorithm-works/) to understand your content better and suggest it to new users, further boosting your YouTube stats and your relevance as a content creator. In this episode, I share the benefits of having a well-written YouTube description and also take you through 11 of my best tips that will help you write the best YouTube video and channel descriptions. Brand awareness is vital because it initiates brand recognition, fosters brand recall, establishes brand trust, creates brand association and increases brand equity. In this episode, I discuss 5 reasons why brand awareness should be a priority for your business in the digital age. Read the full article that relates to this topic on my blog (https://leratomonareng.co.za/2022/04/08/how-to-write-the-best-youtube-descriptions-11-tips/) Also, follow me on social media to stay up to date: Instagram: @leratomonareng_ (https://www.instagram.com/leratomonareng_/?ref=badge) Twitter: @leratomonareng_ (https://twitter.com/LeratoMonareng_) Facebook: LeratoMinarengINC (https://www.facebook.com/LeratoMonarengINC) LinkedIn: LeratoMonareng (https://www.linkedin.com/in/leratomonareng/) Website: www.leratomonareng.co.za (http://www.leratomonareng.co.za/) #YouTube #VideoDescription #ChannelDescription #SEO
1 Nov 2022
5 reasons why brand awareness should be a priority for your business in the digital age
Brand awareness is vital because it initiates brand recognition, fosters brand recall, establishes brand trust, creates brand association and increases brand equity. In this episode, I discuss5 reasons why brand awareness should be a priority for your business in the digital age. Brand awareness might seem common amongst start-ups, mainly because they are new and people don’t know about them. But well-established brands also focus on increasing brand awareness to remain relevant and attract new customers. Read the full article that relates to this blog on my website https://leratomonareng.co.za/2021/10/20/why-brand-awareness-is-important-especially-in-the-digital-age/ Also, follow me on social media to stay up to date: Instagram: https://www.instagram.com/leratomonareng Twitter: https://twitter.com/LeratoMonareng_ LinkedIn: https://www.linkedin.com/in/leratomonareng Facebook: https://www.facebook.com/LeratoMonareng
16 Aug 2022
Organic vs Paid Digital Marketing - 2 Min Tuesday (Ep04)
In this 2Min Tuesdays episode, I compare the differences between organic and paid digital marketing. I share how organic digital marketing can benefit an SMME without a marketing budget to gain better brand awareness. To learn more about digital marketing tips, tricks and how-to guides, please visit my blog at the following link https://leratomonareng.co.za/blog/ --------------- Also, follow me on social media to stay up to date: Instagram: https://www.instagram.com/leratomonareng_ Twitter: https://twitter.com/LeratoMonareng_ LinkedIn: https://www.linkedin.com/in/leratomonareng/ Facebook: https://www.facebook.com/LeratoMonarengINC
2 Aug 2022
Brand marketing vs Direct response marketing - 2 Min Tuesday (Ep03)
In this 2Min Tuesdays episode, I share the difference between brand marketing and direct response digital marketing. The insights shared highlight how the two differ and how a small business can best decide on which to spend most of its budget on to get the best results from digital marketing. To learn more about digital marketing tips, tricks and how-to guides, please visit my blog at the following link https://leratomonareng.co.za/blog/ --------------- Also, follow me on social media to stay up to date: Instagram: https://www.instagram.com/leratomonareng_ Twitter: https://twitter.com/LeratoMonareng_ LinkedIn: https://www.linkedin.com/in/leratomonareng/ Facebook: https://www.facebook.com/LeratoMonarengINC
26 Jul 2022
Digital Marketing Benefits - 2 Min Tuesday (Ep02)
In this episode, I share the main benefits of digital marketing over traditional marketing. The content of this video will benefit South African Small Medium Micro Enterprises (SMMEs) and entrepreneurs planning on transforming their marketing strategies to adopt digital marketing efforts. To learn more about digital marketing tips, tricks and how-to guides, please visit my blog at the following link https://leratomonareng.co.za/blog/ --------------- Also, follow me on social media to stay up to date: Instagram: https://www.instagram.com/leratomonareng_ Twitter: https://twitter.com/LeratoMonareng_ LinkedIn: https://www.linkedin.com/in/leratomonareng/ Facebook: https://www.facebook.com/LeratoMonarengINC
19 Jul 2022
Traditional Marketing vs Digital Marketing - 2 Min Tuesdays (Ep01)
In this episode, I discuss the difference between traditional and digital marketing. The content of this video will benefit South African Small Medium Micro Enterprises (SMMEs) and entrepreneurs planning on transforming their marketing strategies to adopt digital marketing efforts. To learn more about digital marketing tips, tricks and how-to guides, please visit my blog at the following link https://leratomonareng.co.za/blog/ --------------- Also, follow me on social media to stay up to date: Instagram: https://www.instagram.com/leratomonareng_/ Twitter: https://twitter.com/LeratoMonareng_ LinkedIn: https://www.linkedin.com/in/leratomonareng/ Facebook: https://www.facebook.com/LeratoMonarengINC
13 Oct 2021
The difference amongst the 14 most popular social media awareness metrics - S01 (Social Media Metrics): Ep02
In this episode, my focus is on the awareness metrics, explicitly understanding the difference amongst the 14 most popular ones. Namely, post reach, potential reach, post impression, potential impression, brand mentions, video views, Social Share of Voice (SSoV), Social media engagement (rate), Share of engagement, Audience growth rate, Share of audience, Social media audience sentiment, Influence score, and Conversation Rate (CoR). Brand awareness might seem to be common amongst start-ups, mainly because they are still new and people don’t know about them. But well-established brands also focus their efforts on increasing brand awareness to remain relevant and attract new customers. However, only a few companies set measurements for how much brand awareness they have, getting, improving, or even losing. The metrics listed in this episode are ones that I personally deem essential for any brand looking to keep an eye on its brand awareness on social media. What brand awareness metric makes the most sense to track will depend on how your company earns revenue or values its brand. Read the full article that relates to this blog on my website www.leratomonareng.co.za (https://leratomonareng.co.za/2021/07/22/understanding-the-difference-amongst-the-14-most-popular-social-media-awareness-metrics/)
8 Sept 2021
The most important social media metrics worth knowing - S01 (Social Media Metrics): Ep01
In this episode, I share the most important social media metrics worth knowing. I start by defining what metrics really are, then why they are important and lastly break them down into a four-stage social media funnel that will help you understand and digest them easier. Because in an ocean of social media metrics knowing all of them could be a tedious task. All the metrics discussed in this episode will give you a holistic view of your social media strategy performance. Please visit my blog article (https://leratomonareng.co.za/2021/07/14/the-most-important-social-media-metrics-worth-knowing/) on my site to delve even deeper into this topic.
25 Jul 2021
Welcome to Marketing in a digital world with Lerato Monareng
Hi, my name is Lerato Monareng, I am a digital marketing strategy consultant with over 10 years of experience in brand building, brand awareness, and lead generation. To learn more about what I do, visit my website on www.leratomonareng.co.za On this podcast I will be interviewing digital marketing experts in South Africa and across the globe to learn more about their journey to success, I will review digital marketing tools and courses to equip digital marketing professionals, small and medium enterprise, entrepreneurs and enthusiasts with the necessary tools and skills, lastly, I will share the latest industry news, tricks, tips, and how-to guides - if you find my content valuable, please follow, like, comment, subscribe.
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