Marketing in the Raw with Adam Helweh

About Marketing in the Raw with Adam Helweh

Welcome to "Marketing in the Raw," the podcast where marketing leaders reveal real-world tactics for impactful B2B strategies. Dive deep into substance with host Adam Helweh, who cuts through the fluff to deliver actionable tips and authentic insights. Join us for engaging conversations as guests share their unique journeys, successes, challenges, and battle-tested strategies. Tune in for a rich exploration of the marketing landscape and gain valuable insights to elevate your marketing game.

Publisher

Adam Helweh

Category

business · business · business

Language

en

Explicit

No

First episode

20 Jan 2020

Latest episode

17 Apr 2026

Latest episodes

6 of 56 episodes have a transcript.

1. 

   17 Apr 2026TRANSCRIPT

   AI vs SEO: What B2B Marketers Still Don’t Understand

   Host Adam Helweh interviews Ryan Brock, exploring how AI and evolving buyer behavior redefine B2B marketing beyond traditional SEO, emphasizing trust and content as competitive advantages.

2. 

   17 Apr 2026TRANSCRIPT

   How to Build Real Connections in an AI-Driven World

   Host Adam Helweh interviews Don Martelli, founder of PR Bunker, exploring how authentic storytelling and human connection cut through AI-driven marketing noise.

3. 

   27 Jan 2026TRANSCRIPT

   Between Data and Insight: Harnessing Six Sigma in Marketing

   Host Adam Helweh interviews Fractional CMO Tracy Wehringer about using Six Sigma principles to diagnose marketing revenue problems by analyzing timing and system inefficiencies.

Inside a recent episode

AI vs SEO: What B2B Marketers Still Don’t Understand

Published 17 Apr 2026 · Transcript excerpt

[…] And so if you want to be a part of the conversation, it, but to your point, it doesn't mean that the end result is a human being seeing this search result, but it could be that it's an agent or, you know, a generative engine utilizing your content in its responses, which then, of course, influences buyers or influences the people that are, you know, looking at, at solutions or trying to find answers to questions and problems. And then kind of, lastly, that, in a way, if we look at this in a row simplistic term around, are we just going to see traffic go down or up? If we just look at it in that way, it's oversimplifying the fact that this is behavior that's just changing. […]

Who has been a guest on Marketing in the Raw with Adam Helweh

Names identified in recent episode analyses. Showing up to five guests.

• Ryan Brock
• Don Martelli
• Tracy Wehringer
• William Collins
• Will Collins

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

YouTube views

216

Score snapshot 15 Sept 2025

Apple Podcasts (US)

5.0 / 5

11 ratings

Podcast Authority Score: 43 / 100

A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.

Quality

40

Social presence

0

YouTube

63

Engagement

51

Questions about Marketing in the Raw with Adam Helweh