Convert with Confidence - Building Confidence in Marketing Teams
In our latest Convert with Confidence series episode of Marketing Insights, we explore the strategies Charlotte Johnson used to create a Marketing Team with a test and learn culture and with confidence in their marketing strategies. We share how this was implemented and how it impacted the team. Adriana Wertheimer, Digital Strategist, also shares her point of view and the learnings from this.
23 Sept 2024
Convert with Confidence - Industry Standards
In this episode of Marketing Insights by Drew and Rose, Charlotte and Adriana explore the limitations of relying on industry standards and why marketers should create their own benchmarks for success. They discuss the importance of tracking your own data, the benefits of personalised KPIs, and how setting higher goals can boost team morale and drive better results. Learn how to confidently convert above industry averages with proven strategies that work for your brand.
15 Mar 2024
AI News Update March
In our latest podcast - March AI Update - Charlotte and Adrianna discuss the biggest impact AI is having in marketing right now, namely; SEO and paid strategy, and some of the exciting updates and announcements that have happened over the past few weeks. For example, Google's first core update of 2024 delves into reducing content that doesn't serve people by around 40%. What does this mean for you if you've created your website and blogs mainly using AI tools such as ChatGBT? Find out in this episode.
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