Deep dive into exciting marketing related topics and get insights from both practitioneers and researchers. Follow us on our journey where we explore the latest marketing trends and the interlinkages between the industry and the academic sphere. Get equiped with experience and knowledge that goes beyond the traditional curriculum together with the Copenhagen Business School student organization MarketingLab.
Firi: The Nordic's largest cryptocurrency exchange - now in Denmark
In this episode, recorded just before the summer holidays, our host Rasmus is talking to Karina Rothoff Brix, the Country Manager in Denmark at Firi. Firi is the Nordic’s largest cryptocurrency exchange.
Firi was founded in 2017 in Norway, and counts more than 130 thousand customers there. Earlier this year, Karina wrote a book “Crypto and blockchain made simple”.Before that, Karina founded NEXUS while she was studying at CBS, before coming back to head up CSE during several years of fast growth
Tune in to hear about CSE, how she got into the cryptocurrency space and what’s next for Firi
Bonus: use the code "mlab" (lowercase) when signing up for 100 DKK towards your first crypto investment on firi.com
1 Apr 2022
COPUS: The agency behind the fastest-growing startups in the Nordics
COPUS is a strategic communications agency that helps businesses of all sizes craft compelling stories and elevate their brands. Today we talked with co-founder Julius Gabel about what they do, why they do it and how they got there.
Tune in to hear our newest podcast with this CBS alum, where we also hear about CSE, early cases with SOUNDBOKS, and his invitation to get in touch to join their growing team
25 Mar 2022
Pas Normal Studios: an insight into social media marketing
Pas Normal is one of the leading brands for cycling apparel. Today we talked with Kasper Klausen who is responsible for their social media marketing.
Tune in to hear about cycling in Malta, and why the whole marketing world got blindsided by iOS14.5!
19 Nov 2021
Unlock your marketing potential: a talk with Cand
Today we talk about what you can do with marketing after your studies, and how Cand can help you get there!
Cand is a talent management agency that connects companies with talented students looking for student jobs which can continue after their studies. Tune in to hear about how Ellen Glennung went from student employee to indispensable marketer, and how Mattias Buccinná supports students through Cand. You don’t want to miss this!
Our guests:
Mattias Buccinná, Partner Relations Manager at Cand,
Ellen Glennung, a former Cand Academy member now with WebCRM.
15 Oct 2021
Measuring sustainability and finding the right kind of marketing strategy - Griinbi
Griinbi is the first Danish sustainable marketplace and a startup committed to making a difference by only selling products and working together with brands that meet their high sustainability criteria.
Listen to two of the co-founders, Oliver and Oskar, talk about how they measure sustainability at Griinbi, their journey of finding the right kind of marketing strategy, and what advice they would give to anyone wanting to start their own business.
16 Jul 2021
From School Project to Startup: The Journey of Åbn
Åbn is a startup that has developed what they call the “Cloud”, a product that improves indoor climate by indicating when the CO2 levels in a room are too high, and windows need to be opened. In this episode, we get to talk to the two founders Kristoffer and Valdemar. Tune in to hear about how they have succeeded in transforming a school project into a business, and how they continuously put their customer in focus to innovate their product and fulfill their vision.
9 Jul 2021
Understanding Influencer Marketing with Tailify and Marina Leban
Tailify's uniqueness lies within their scientific approach to influencer marketing, through which they seek to re-invent marketing and help companies creating brands that customers love and trust. In this episode, you get to hear more about that, as we have invited Alan Gray, Tailify's own Social Psychologist and Behavioural Change Analyst, and Marina Leban, Post-doctoral Researcher in Marketing at Copenhagen Business School. Together, they discuss the development of influencer marketing, as well the main opportunities and challenges associated with trust, authenticity, and the social relationship between the influencer and customer. You don't want to miss this!
9 Jul 2021
Climate Labelling in the Restaurant Industry - Klimato
Klimato is a Swedish start-up with the vision of "keeping the planet chill, one meal at the time". They have developed a tool for restaurants and hotels to calculate the CO2 emissions of each of their meals, which can then be communicated to their guests. This ultimately encourages these actors to set more ambitious sustainability goals, and enable their customers to make more informed decisions about the food they eat. Join us in our conversation with Rebecca Conné, Growth Manager at Klimato, as we discuss Klimato's vision and mission, and how she can use her entrepreneurial spirit and prior experiences in her current role.
25 Jun 2021
Unlocking Growth Hacking with Taylor Ryan
In this episode of Marketing Laboratory, you will learn about growth hacking with Taylor Ryan, an accomplished entrepreneur, keynote speaker, and growth hacker. Taylor is the CEO of Klint Marketing - an international Marketing Agency based in Copenhagen. Originally from Washington DC, Taylor is a 6x Start-up Founder with 13 years of digital Marketing Experience. Over the past 5 years, he has built and run the marketing departments of some of Denmark’s fastest-growing startups. Join us to get some useful insights regarding growth hacking tools as well as suggestions for a future career within digital marketing.
https://GrowthSecrets.org (https://growthsecrets.org/?fbclid=IwAR0QG8meBk6FepFgpqFRlgGJZcb42Bf16WAa5nyDnC8fb874vmMOhMWo-EM) - Digital Marketing and Growth-Hacking Masterclass
18 Jun 2021
How Inviso Unlocks E-commerce Excellence Using Data
In this sixth episode of the Marketing Laboratory, you get to tune into the conversation that MarketingLab's president Andreas had with the two consultants Frederik Jensen and Andreas B. Stær from Inviso - a consultancy bureau helping firm to optimize and develop their business using data. Together, they discuss one of Inviso's most recent success stories, which is focused on how they utilized data to enhance the webshop of one of the world’s biggest sports brands. This leads up to a broader conversation on the role of data within e-commerce and the learnings that have emerged from the various cases that Inviso has been involved in.
7 May 2021
Student Entrepreneurship - The Founding Story of Temply
In this episode, we talk about taking the leap of faith of starting your own business as a student, or newly graduated student, and how to balance such a task with your other commitments. Hear the two Copenhagen Business School and MarketingLab alumni Mathias and Frederik tell us the founding story of Temply and share more about their entrepreneurial journey.
30 Apr 2021
From A to B(uy) - How to improve sales by understanding the customer journey
In this episode, Steen Rasmussen, Co-founder of IIH Nordic and, Bob Moesta, President & CEO of The ReWired Group are discussing their perspectives on the importance of changing the mentality of marketing. People don’t buy a product, they hire it to do a job. By realizing how marketing is actually about building relationships and helping the customers to find a solution to their problems you can help them decide to buy by supporting their individual customer journey.
16 Apr 2021
Sustainable Marketing - Bridging the Gap Between Consumer and Corporate Mindsets
In this episode, you will learn about sustainable marketing from the perspectives of Mikkel Larsen, former Chief Transformation Officer at GroupM and experienced marketeer, and Jesper Clement, Associate Professor and Academic Researcher at Copenhagen Business School. Together, they discuss the discrepancy between consumer and corporate mindset, the marketing industry’s role in creating a sustainable future, and much more.
7 Apr 2021
Innovating Brand Management in the Insurance Industry - Hedvig x CBS professor Mogens Bjerre
Join Carl Lager, Growth Manager at the Swedish insurance company Hedvig, and Mogens Bjerre, widely published scholar and professor at Copenhagen Business School, in their discussion on brand management within the insurance industry. This podcast takes you through digital brand management, how to earn your customers' loyalty, and the expected shift from pain focus to gain focus within marketing and sales the coming years.
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