Marketing Led Profit Growth

About Marketing Led Profit Growth

For entrepreneurs and business owners who want to grow their business with effective marketing plans and tools. If you wish to know more or get in touch, visit us at https://stepstogrowth.com/ If you want to assess your business against the key processes of marketing, to find where you are strong & what you need to fix NOW, get a FREE marketing plan assessment template (PDF), by clicking this link: https://marketing.stepstogrowth.com/marketing-assessment-template 1-on-1 Marketing Coaching and Consulting: https://marketing.stepstogrowth.com/free-video

Publisher

Gareth Flood

Category

business

Language

en

Explicit

No

First episode

14 Nov 2021

Latest episode

23 Jun 2025

Latest episodes

23 episodes in the feed.

1. 

   23 Jun 2025

   Understanding and creating Customer Value Propositions, Offers and positioning in marketing (CVP)

   This episode explores customer value propositions, offers, and positioning in marketing, providing listeners with strategies to compete on value rather than price; this is not an interview.

2. 

   27 Oct 2023

   Failed products due to poor marketing, failed marketing campaigns, incl. Bud Light's terrible campaign.

   Epic marketing failures in history! Here we look at failed products due to poor marketing and failed marketing campaigns, including Bud Light. Not every marketing campaign is going to be a success, but these were downright terrible fails! For this video, we’ll be looking at campaigns or statements from major corporations that went badly wrong, resulting in tons of negative press and business loss. Our list includes , Ford Motor Company, KFC, American Express (AMEX) and Bud light! Can you think of any other marketing disasters? Be sure to let us know in the comments below! 📱 Want to jump on a free Strategy Call with us...? After generating double digit profit growth for 30+ clients in 40+ countries... We can likely save you lots of time, and help you avoid burning tons of cash by trying to figure all this marketing stuff out all by yourself... Here's the link to book a quick call: https://marketing.stepstogrowth.com/d... If you like the content in this video and want to learn more about marketing techniques and tools to grow your business, I've got a free video for you, just head over to stepstogrowth.com and you can check out that video here: https://marketing.stepstogrowth.com/f... ACCESS MY FREE RESOURCES BELOW ======================== MARKETING ASSESSMENT If you want to assess your business against the key processes of marketing, to find where you are strong and what you need to fix NOW, get a FREE marketing plan assessment template (PDF), by clicking this link: https://marketing.stepstogrowth.com/m... POWER WEB INFLUENCE TEMPLATE How to get more POWER and PRODUCTIVITY in marketing, your career and personal development - The power web or web of influence used to map stakeholders, employees, organizations according to power and trust levels in a matrix. https://marketing.stepstogrowth.com/o... PERCEPTUAL MAP TEMPLATES How to do perceptual mapping in marketing. https://marketing.stepstogrowth.com/f... Try Skool by Sam Ovens as complete system to deliver courses, training, community, learning management system and chat! Try it 14 days for free, sign up using this link: https://www.skool.com/join?ref=2f4aea... ======================== PS - Whenever you are ready, here are the best ways I can help you further… 1) Free resources section of our website: https://stepstogrowth.com/resources 2) Join the Marketing Growth Nation Facebook group to join the conversations and learning about Marketing Led Profit Growth: https://www.facebook.com/groups/86716... 3) 1-on-1 Marketing Coaching and Consulting: https://marketing.stepstogrowth.com/f... ABOUT GARETH FLOOD ======================== Gareth Flood is a Marketing professional with over twenty years of experience and a principle at Steps to Growth Ltd. Who we are: A team of Marketing professionals who have worked across industries in businesses of all sizes – passionate about helping businesses grow with our proven marketing framework and tools. What we do: Provide easy to implement and cost-effective marketing tools and techniques to take your business to the next level. Pick what you want, when you need it, with additional help always available to you. https://stepstogrowth.com ======================== #marketing #brand#branding#brandstrategy #budlight #ford #kfc #amexplatinum #campaign

3. 

   1 Mar 2023

   Getting market information for your marketing plan.

   Getting market information for your marketing plan. This episode briefly explains the aim of the analysis phase of the marketing plan is to firstly, collect data and facts, so you can then refine the facts into findings, conclusions and actions in your plan - focussing on pulling together the Market Information for your plan Link to get the full market information module: https://marketing.stepstogrowth.com/market_information Chapters in the episode: 00:00 Introduction 00:19 Contents 00:51 Introduction to Gareth Flood 01:15 Intro to Market Information 01:26 The Marketing Framework 01:49 Explaining Market Information 04:58 Where Market Information Sits In The Marketing Plan 07:38 Overview And Objectives For Market Information 10:08 Design Of Gathering Market Information 14:13 What Else Needs To Be Considered 14:24 Different Types Of Data 15:20 Tips And Hints About Data Gathering 16:48 Searching For Information Resources 19:23 Resources 21:57 Summary And Conclusions 23:30 Link To Access Market Information Module Book a free strategy session - go to www.stepstogrowth.com

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

YouTube views

68,985

Score snapshot 15 Sept 2025

Podcast Authority Score: 43 / 100

A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.

Quality

55

Social presence

0

YouTube

76

Engagement

0

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Guest appearances

Books guests

Based on episode analysis; this does not confirm that the show is currently accepting guests.