Inclusive marketing should be the Industry standard!
Each month join inclusive marketing expert Joyann Boyce as she explores what needs to change within the marketing sector to make it inclusive.
With her team and a mixture of guests, they will discuss all things inclusive marketing, from my first representation, inclusive language and topics like periods, body positivity and tokenism.
If you're passionate about marketing, create content online or just want to learn about inclusive marketing, this show is for you.
It’s the final episode of season two! Join Joyann and Jade as they reflect on the podcast’s second season, including their favourite episodes, lessons they’ve learned and podcast highlights.
Be sure to let us know what you want to see for season three! See you after the break!
You can watch the podcast here. (https://youtu.be/u1wD_jt0kos)
Sign up to our newsletter here. (https://www.arimacompany.com/newsletter)
You can find the transcript here. (https://www.arimacompany.com/marketing-made-inclusive-podcast)
Useful links:
Ep 31: How to Make Your SEO Inclusive with Crystal Carter (https://www.youtube.com/watch?ab_channel=JoyannBoyce&v=K8Mqmzcjxew)
Ep 27: How to Market Yourself Inclusively with Teresa Heath-Wareing (https://www.youtube.com/watch?ab_channel=JoyannBoyce&v=Qey3z32A0GY)
Ep 34: How will AI affect Graphic Design with Liz Mosley (https://www.youtube.com/watch?ab_channel=JoyannBoyce&v=o1yJ4QcCt-s)
Ep 25: Inclusive Design Deep Dive with Eriol Fox (https://www.youtube.com/watch?ab_channel=JoyannBoyce&v=XufdbTrF6a4)
Ep 33: The Evolution of Inclusive Marketing with David Maher Roberts (https://www.youtube.com/watch?ab_channel=JoyannBoyce&t=3s&v=Jqg_trRc9Q8)
Ep 38: The Benefits of Being White in Inclusive Marketing with Jon Payne (https://www.youtube.com/watch?ab_channel=JoyannBoyce&v=3OcYh99Ufd4)
You can find Joyann here. (https://twitter.com/joyannboyce)
You can find Jade here. (https://www.linkedin.com/in/jade-pett/)
You can find Inclued here:
Website (https://www.inclued.ai/)
LinkedIn (https://www.linkedin.com/company/inclued-ai/)
Twitter (https://twitter.com/Inclued_AI)
6 Feb 2024
Ep 40: How to Use AI in Marketing with Laura Gemmell
In this episode, Joyann is joined by Laura Gemmell and together they delve into the world of artificial intelligence.
They discuss the construction of chat GPT, offer practical tips on how to use it and explore a myriad of ways AI can be utilised. They also address the issue of bias in AI.
You can watch the podcast here. (https://youtu.be/gXcsqngf9cI)
Sign up to our newsletter here. (https://www.arimacompany.com/newsletter)
You can find the transcript here. (https://www.arimacompany.com/marketing-made-inclusive-podcast)
You can find Laura here:
Laura’s LinkedIn (https://www.linkedin.com/in/lauragemmell/overlay/about-this-profile/)
Laura’s website (https://www.lauralikespi.com/)
Taught by Humans LinkedIn (https://www.linkedin.com/company/taught-by-humans/posts/?feedView=all)
Taught by Humans website (https://www.taughtbyhumans.com/)
Taught By Humans YouTube (https://www.youtube.com/channel/UCpPr8TlGpvJX5XbJDr8SBCA)
Useful links:
Chat GPT (https://chat.openai.com/)
Reinforcement learning (https://www.techtarget.com/searchenterpriseai/definition/reinforcement-learning)
Drake and The Weekend Deep Fake (https://mixmag.net/read/ai-deepfake-drake-and-the-weeknd-track-is-not-eligible-for-grammy-award-news)
‘Be Right Back’ Black Mirror Episode (https://en.wikipedia.org/wiki/Be_Right_Back)
Claude (https://claude.ai/login?returnTo=%2F)
GPTs (https://openai.com/blog/introducing-gpts)
‘White Christmas’ Black Mirror Episode (https://en.wikipedia.org/wiki/White_Christmas_(Black_Mirror))
Supabase (https://supabase.com/)
Enniskillen Christmas Ad (https://www.youtube.com/watch?ab_channel=Birdy&v=fMdWN2bQvsA)
You can find Joyann here. (https://twitter.com/joyannboyce)
You can find Inclued here:
Website (https://www.inclued.ai/)
LinkedIn (https://www.linkedin.com/company/inclued-ai/)
Twitter (https://twitter.com/Inclued_AI)
30 Jan 2024
Ep 39: Scaling Inclusive Marketing to a Team of 600+ with Bianka Faustin
In this episode, Joyann is joined by Bianka Faustin and together they delve into scaling inclusive marketing. Their discussion includes valuable tips for working with marginalised communities and explores the nuances of engaging with Black target audiences.
You can watch the podcast here. (https://youtu.be/R35wGaCKCyE)
Sign up to our newsletter here. (https://www.arimacompany.com/newsletter)
You can find the transcript here. (https://www.arimacompany.com/marketing-made-inclusive-podcast)
You can find Bianka here. (https://www.linkedin.com/in/bfaustin/)
Useful links:
The 4 Ps of Marketing (https://www.investopedia.com/terms/f/four-ps.asp)
What is Cause Marketing (https://mailchimp.com/resources/what-is-cause-marketing/)
What is ESG (https://www.nordea.com/en/news/what-is-esg#:~:text=ESG)
Black People Who Hike (https://blackpeoplewhohike.com/)
Beautiful Silence ad (https://www.youtube.com/watch?ab_channel=Subaru&v=qEpPJEbZYzg)
Nike Lunar New Year ad (https://www.youtube.com/watch?ab_channel=Nike&v=Fu8T-7Ct6Oc)
American Greetings ad (https://www.youtube.com/watch?ab_channel=tvcommercials&v=g_gCkoYQq8g)
You can find Joyann here. (https://twitter.com/joyannboyce)
You can find Inclued here:
Website (https://www.inclued.ai/)
LinkedIn (https://www.linkedin.com/company/inclued-ai/)
Twitter (https://twitter.com/Inclued_AI)
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