Marketing Made Social is a podcast that dives deep into the world of social media marketing, offering actionable insights, strategies, and real-world advice to help businesses thrive online.
Hosted by Vicki Jakes, each episode breaks down the latest trends in social ads, social media management, and content creation.
Whether you’re a brand owner, marketer, or entrepreneur, Marketing Made Social provides practical tips to boost your online presence, generate leads, and build lasting connections with your audience—all with a focus on keeping marketing approachable and genuinely social.
Meta Just Changed Agencies Forever. Here's What To Do Next
In this episode, I'm joined by Dan Sodergren — TEDx speaker, BBC AI expert, and author of The Fifth Industrial Revolution — to talk about the biggest shift hitting the marketing industry right now.
Meta's acquisition of Manus AI signals something most agencies aren't ready for: a future where you connect your bank account, and the platform handles everything else. No creative brief. No media buyer. No agency.
Dan predicted this was coming. We get into why, how fast it's moving, and — most importantly — what you actually do about it.
We cover:
Why Meta buying Manus AI changes everything for agencies
Zuckerberg's vision for fully automated ad delivery
The "crofters on other people's land" problem agencies have always had
Why you've got roughly 18 months to 2 years to adapt
What skills and roles actually survive the automation wave
Why data is soil, not oil — and what agencies got wrong
Plus Dan's free Leadership Guide to the Times of AI — just mention this podcast to get your copy.
12 Feb 2026
Creative Testing on Meta Ads in 2026 (With Jon Loomer)
If you’re still running Meta ads like it’s 2017, this episode might sting a little.
In this week’s conversation, I sit down with Jon Loomer to talk about what’s actually changed inside Meta Ads and why so many advertisers are still clinging to tactics that no longer move the needle.
We get into:
• Why micro targeting is no longer your edge
• The illusion of control inside Ads Manager
• What Andromeda actually is
• Why creative now matters more than targeting
• What creative diversification really means
• Why you don’t need 50 ads to test properly
• Whether Meta will fully automate ads in the future
This is a strategic, honest discussion about how Meta advertising works in 2025 and where it’s heading in 2026.
If you run ads for your own business, manage client campaigns, or feel like performance has shifted and you’re not sure why, this episode will give you clarity.
16 Jan 2026
How to Plan Your Paid Ads for 2026
Ads work best when they’re planned — not switched on in a panic.
In this episode, I walk you through how to think about your paid ads across the year, including:
why ads don’t work instantly
how seasonality affects what people buy (and when)
when you should be testing offers instead of selling
how to give platforms time to learn
how to think about budget across different offers
This episode is for small business owners, social media managers, and ads managers who want ads to feel strategic, calm, and predictable and not reactive.
If you plan your ads, you plan your year.
12 Nov 2025
Why Facebook Ad Targeting Doesn’t Work Like It Used To
You’re still trying to run Facebook ads like it’s 2018 — tight exclusions, interest stacking, demographic slicing. Meanwhile, Meta is ignoring most of it.
In this solo episode, I walk you through:
What actually changed with iOS 14+
Why old-school retargeting is barely functioning
What broad targeting really means (and why it works)
The shift from who you target to how you speak to them
📍 Ready to stop wasting budget?
Book a review → https://sales.socialadssquad.com/ad-audit-strategic-test-plan/ (https://sales.socialadssquad.com/ad-audit-strategic-test-plan/)
Or come DM me on Instagram, LinkedIn, or TikTok @marketingmadesocial
17 Jul 2025
Why Your Ads Aren’t Converting (And What To Fix Instead)
In this episode of Marketing Made Social, I’m dishing out some tough love: if your ads are getting clicks but no one’s buying, the problem probably isn’t the ads.We’re talking through:➡️ What a good click-through rate really means➡️ Why your landing page might be killing conversions➡️ How 2025 ad platforms like Meta and Google actually work now➡️ The common mistakes I see in lead gen funnels➡️ What to fix first before spending another penny on adsWhether you’re a business owner running your own campaigns, or working with someone else, this episode will help you look in the right places when things aren't converting.Found this useful?👉 Come say hi on LinkedIn, TikTok or Instagram – @marketingmade.socialOr join the email list for more no-fluff advice here: https://marketingmade.social/podcast/
10 Jul 2025
Paid Ads vs Organic: What’s Worth Your Time?
Vicki from Marketing Made Social digs into the real question every small business asks: is it worth running ads if you’re only spending £500–£1,000 a month?
Or should you double down on organic content instead?
In this episode, we break down what actually works with small ad budgets, how to avoid burning cash, and why ads and organic have to work together if you want results in 2025.
🧠 You’ll learn:
What small-budget ads can do (and what they definitely can’t)
How to use your organic content to test before you spend
The “one thing at a time” rule for testing with low ad spend
🎯 Want to see the tools I use to plan posts and manage paid content side-by-side?
DM me “tools” on Instagram @marketingmade.social (https://instagram.com/marketingmade.social) and I’ll send over my go-to list.
10 Jul 2025
Why Posting Every Day Isn’t a Strategy (Unless You’ve Got a Plan)
Vicki from Marketing Made Social breaks down the problem with that tired advice to “just show up” every day on social.
Spoiler: if you’re posting without a strategy, you’re just burning out and probably messing up your ad results too.
In this episode, we dig into why frequency ≠ consistency, why volume-led content is old news, and how to start posting smarter with the time you’ve actually got.
🧠 You’ll learn:
What creators do that most businesses don’t
How to test your organic content before turning it into ads
A 3-part post formula: attract, nurture, sell
🎯 Want to know the posting tools I actually use and recommend?
DM me “tools” on Instagram @marketingmade.social (https://instagram.com/marketingmade.social) and I’ll send you my go-to list.
9 Jul 2025
3 Paid Social Myths Killing Your ROI in 2025
Vicki from Marketing Made Social is busting the biggest ad myths small biz owners are still falling for in 2025.
From “just boost it” advice to algorithm panic, we’re calling out the crap that’s costing you money and breaking down what to focus on instead if you actually want ROI.
🧠 In this episode:
Why boosting posts isn’t the same as running proper ads
The myth of “being everywhere” on social
How small budgets can still get big results (with the right strategy)
🎯 Want help fixing your ad setup?
DM "ads audit" on Instagram @marketingmade.social and we’ll send you our free checklist.
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
YouTube views
2,519
Score snapshot 15 Sept 2025
Podcast Authority Score: 44 / 100
A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.
Quality
62
Social presence
0
YouTube
65
Engagement
0
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