For marketing and sales professionals, knowledge is your most valuable asset. The Marketing How-To Mini Series podcast, part of the Streamlined Podcast Network, delivers short episodes in ultra-focused seasons.
Each season brings a series of impactful episodes that dive deep on a singular topic. The episodes are ideal for busy professionals; listen to one at a time or binge the entire season at once!
Enhance your expertise and tactical implementation with comprehensive explorations into topics that matter to you. Join us as we dive into Marketing How-to’s!
Post-Event Content and Momentum: Turning Trade Show Insights into Thought Leadership
In this episode of Marketing Magnified, host Mary Jo and content strategist Janice Dombrowski from Stream Creative dive into how brands can transform their event and trade show efforts into powerful, ongoing marketing momentum. They discuss how pre-event and on-site surveys reveal valuable audience insights that can shape personalized email campaigns, blog recaps, FAQs, and thought leadership content. Janice shares how AI and SEO algorithms reward original data and expert insights, turning p...
18 Sept 2025
Phil Mershon on Crafting Unforgettable Event Experiences
In this episode of Marketing Magnified, host Mary Jo from Stream Creative, talks with Phil Mershon, author and Director of Experience at Social Media Examiner, about what it takes to create truly unforgettable events. Phil shares his journey from music and ministry to leading one of the largest social media marketing conferences in the world. They discuss why small details can have a huge impact on attendee satisfaction, how to design networking opportunities that spark meaningful connections...
25 Jul 2025
Harnessing Emotion: The Power of Video in Event Marketing
In this episode of Marketing Magnified, host Mary Jo (MJ) from Stream Creative talks with Tony Gnau, founder and Chief Storytelling Officer of T60 Productions, about how video transforms event marketing. Tony explains why video isn’t just a recap tool—it’s an emotional experience that can extend the life of your event, build excitement, and deepen engagement. Topics in this episode: Why emotion beats facts in event promotionHow video can extend the value of your eventTeaser videos, live strea...
3 Jun 2025
Building Event Buzz Through Social Media Communities with Jenny Li Fowler
Jenny Li Fowler, Director of Social Media Strategy at MIT, discusses with host Mary Jo how social media communities expand event reach by empowering attendees and optimizing content, in this interview.
22 Apr 2025
Cultivating Creativity in Event Marketing with Melanie Deziel
In this episode of the Marketing Magnified Podcast, Mary Jo Preston from Stream Creative hosts Melanie Deziel to discuss the pivotal role of creativity in crafting memorable event experiences. They explore how fostering a culture of creativity within event planning teams and attendees can make events distinctive and engaging. Melanie also shares insights on creating effective content before, during, and after events, and emphasizes the importance of maintaining strong relationships with speak...
10 Apr 2025
Building Strong Networks: Expert Tips for Finding Event Speakers
In this episode of the Marketing Magnified Podcast, host Bridget Leach from Stream Creative chats with colleague Mary Jo Preston, Media and Special Events Director. Mary Jo shares her valuable insights on how to secure top-tier speakers for your events by leveraging relationships and networks. Discover the strategies that have made their flagship event, Experience Inbound, a success for over a decade. From utilizing internal team talent to scouting nationally recognized names, Mary Jo reveals...
19 Nov 2024
Mastering Email Deliverability with Yanna-Torry Aspraki
In this episode, Janice interviews Yanna-Torry Aspraki, a deliverability specialist and CRO, about effective email marketing strategies. They cover topics such as list segmentation, deliverability management, the importance of monitoring deliverability, and proper list validation. You'll gain valuable insights on how to maintain a positive sender reputation and strategies to ensure emails land in recipients' inboxes. Listen in to hear practical examples and best practices, making this a valua...
12 Nov 2024
Harnessing the Power of Email Communities with Andrew Bonar
In this informative episode of the Marketing Magnified Podcast, Janice interviews Andrew Bonar, co-founder of EmailExpert. Andrew discusses the importance of joining and participating in email communities to accelerate your career and improve email marketing strategies. The discussion covers various communities, their unique benefits, and insights into how they operate, making it a must-listen for anyone involved in email marketing.In this episode, we cover these topics:Importance of email co...
5 Nov 2024
Unlocking Hyper-Personalization in Email Marketing with Matthew Mahabadi
This episode features a conversation with Matthew Mahabadi, managing partner at DataStudio.tech and co-founder of iota-ML. Matthew explains the concept of hyper-personalization in email marketing, differentiating it from basic personalization. He provides insights and examples on how hyper-personalization works in both B2B and B2C contexts, discussing the importance of understanding the audience and leveraging data and machine learning for better engagement. Janice Dombrowski, from Stream Cre...
29 Oct 2024
Using Video in Email Marketing: Insights from Tony Gnau
In this episode, Janice Dombrowski interviews Tony Gnau, a healthcare video expert, bestselling author, and three-time Emmy Award-winning videographer. They discuss the importance of using video in email marketing, practical tips for video integration, types of successful videos, and how to overcome barriers to video creation.Key takeaways include:Video topics including:Video marketingVideography tipsHealthcare videosCase study videosPersonalized videosVideo integrationVideo in emailVideo con...
22 Oct 2024
Multi-Channel Marketing with Marilyn Gil
In this episode of the Marketing Magnified Podcast, Janice Dombrowski speaks with Marilyn Gil, an email marketing expert, about the importance of a multi-channel marketing approach. Marilyn shares insights on creating cohesive strategies, tracking key metrics, and maintaining the human element in email marketing.Topics include:Multi-Channel Approach and Its ImportanceCase Study: Telecommunications ClientTracking Metrics and Proving ROIHuman Element in Email MarketingYou can connect with Maril...
15 Oct 2024
Breaking Barriers in Email Accessibility with Megan Boshuyzen
In this episode of the Marketing Magnified Podcast, Janice Dombrowski speaks with Megan Boshuyzen, an award-winning senior email developer. They discuss the significance of email accessibility, essential design best practices, interactive emails, and more. This episode is ideal for both email marketers and developers.A brief snapshot of what you'll hear more about in this episode:Best practices for email designImportance of email accessibilityExamples of poor email accessibilityInteractive em...
8 Oct 2024
Email Marketing with guest: Jay Schwedelson
Join Janice Dombrowski in this insightful episode of the Marketing Magnified Podcast as she hosts Jay Schwedelson, founder of SubjectLine.com and CEO of Outcome Media. Discover powerful tips and techniques for crafting compelling email subject lines, effective use of emojis, and strategies to increase email open rates. Tune in for practical advice that you can implement right away to enhance your email marketing success.Connect with Jay here
1 Oct 2024
Strategies and Insights with Jessica Best: Email Marketing Masterclass
In this episode of the Marketing Magnified Podcast, Janice Dombrowski of Stream Creative, is joined by Jessica Best, an expert email strategist and owner of BetterAve (Better-Ave.com). Jessica shares valuable strategies and techniques for effective email marketing, emphasizing the importance of data, automation, and audience segmentation. She also provides practical insights on conducting email marketing audits to identify opportunities for improvement. Listen in for actionable tips and exper...
25 Sept 2024
Marketing Magnified: Introduction
Welcome to the email marketing podcast mini series, delivering impactful insights in just about 10 minutes.
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