Marketing MasterClass - Psychology in Communication

About Marketing MasterClass - Psychology in Communication

Welcome to my Marketing MasterClass Podcast. My name is Michal Szaniecki, I'm founder of Pentonica Brand Consulting, managing director at Volkswagen Group and a passionate marketer with over 15 years of experience in diverse & frequently experimental fields of marketing. The first series of 13 episodes is dedicated to the pragmatic application of Psychology in Brand Communication. Multitude of useful tips & tricks to maximize your ROMI. Subsequent episodes are dedicated to share my fresh take on important success factors in brand building. Enjoy!

Publisher

Michal Szaniecki

Category

business

Language

en

Explicit

No

First episode

4 Apr 2021

Latest episode

4 Aug 2023

Latest episodes

33 episodes in the feed.

1. 

   4 Aug 2023

   33. Power of serendipity in building brand concepts

   In this episode we will try to identify ways of including serendipity into our organizations - definitely a powerful tool to come up with new ideas and break the growth ceiling.

2. 

   27 Jul 2023

   32. Obliquity as a shortcut to build important brand equities

   In this episode we're discussing the concept of obliquity, being successfully used in business - for us to build brands. Especially for most complex brand equities which usually takes time. Obliquity, so doing it indirectly, may help.

3. 

   17 Jun 2023

   31. Simple 5 benefits of Celebrity Endorsement

   In this episode we will look pragmatically into 5 key benefits our brand can gain from working with an endorser. It's typically effective, sometimes surprising and capricious - but certainly worthwhile considering when we need growth. Enjoy!

Contact Marketing MasterClass - Psychology in Communication

Guest appearances

Does not typically book guests

Based on episode analysis; this does not confirm that the show is currently accepting guests.