On the ClickZ Marketing Masters Podcast, we accelerate the conversation around digital marketing with the help of industry-leading CMOs and marketing executives. We examine the question 'what makes a great marketing leader?' through the lens of various topics from Web3 to DE&I.
Progress over process: The principles of exceptional marketing leadership
Heading into 2023, the role of the marketing leaders within their company will be more pronounced than ever. Teresa Barreira, Publicis Sapient CMO, argues the scope of marketing leaders now extends beyond brand building activities.In the final episode of the season, we speak with Barreira to take a deeper look at the responsibilities of marketing leaders. A well-seasoned thought leader on marketing leadership, Barreira takes us through how the role has evolved, and the characteristics exceptional leaders should embody.
12 Dec 2022
Margaret Molloy: The power of simplicity
Keep it simple, stupid! Or, as Margaret Molloy, puts it a little more delicately: “Great marketing leaders simplify.”From B2C to B2B, simplicity can help brands prioritize as they head into an uncertain economic landscape. Siegel + Gale's Global CMO explains how marketing leaders can embrace simplicity to build trust, loyalty, and willingness to pay.
6 Dec 2022
Darrell Alfonso: The attributes of an effective martech stack
Building an effective martech stack is challenging. Defining the right needs for your organization and customers becomes clouded when endless technology providers claim to have the right solution for your brand.On the latest episode, award-winning Martech expert Darrell Alfonso shares best practices and pitfalls for marketing technology that supports brand building and revenue generation alike.
29 Nov 2022
Raja Rajamannar, Mastercard: Multisensory marketing and preparing for the fifth marketing paradigm
Sight, sound, smell, touch, taste. These five senses govern how we interpret the world around us. But how often do brands limit themselves to the first two? Multisensory marketing looks beyond this limited view of sensory engagement.In this episode, Raja Rajamannar, Chief Marketing & Communications Officer and President, Healthcare, Mastercard, takes a deeper look at marketing to all five senses and offers invaluable insights on what it takes to become a world-class marketing leader in the fifth marketing paradigm.
22 Nov 2022
Sports sponsorship: Vista and Liverpool FC's match-winning model
The 2022 Qatar FIFA World Cup has been fraught with controversy (https://news.sky.com/story/qatar-world-cup-why-the-2022-tournament-is-so-controversial-from-migrant-worker-deaths-to-lgbt-rights-12731274#:~:text=Corruption%20allegations,corruption%20concerns%20over%20the%20decision.), with many fans criticizing brands representing the tournament. So, let’s look at a sports sponsorship that is flipping the traditional model on its head. Vista is partnering with the likes of Liverpool FC and the Boston Celtics to place the spotlight on small businesses who have seen increased followers, engagement, and customers because of this one-of-a-kind sports sponsorship.Claire Reynolds, Marketing Director at Vista, joins us in the commentary box for the latest Marketing Masters podcast episode on sports sponsorship marketing.
15 Nov 2022
Viral is vanity: The biggest pitfalls damaging your social media ROI
Here is an uncomfortable about social media ROI: By focusing and relying on organic, you may be wasting time, talent, and resources. Ryanair’s Head of Social Media, Michael Corcoran, discusses five pitfalls that see marketing dollars and pounds thrown away into a social media black hole.
8 Nov 2022
How breaking down marketing silos helped PwC reimagine its global strategy
In June 2021, PwC announced the launch of ‘The New Equation’, a new global strategy that re-imagined its value exchange with its customers. The New Equation is designed to build trust and deliver sustained outcomes that help solve problems and represented a major shift to prepare for a rapidly changing society. Crucially, it required breaking down marketing siloes on a global scale.Over a year on, PwC’s Chief Strategy and Communications Officer, J.C. Lapierre, has learned much about the process of breaking down siloes. Leading The New Equation highlighted the challenges involved when getting marketing, communications, client experience, brand, content, and even an in-house agency all rowing in the same direction. We dive into her learnings.
1 Nov 2022
Make or break your digital center of excellence with Ericsson’s Global Head of Digital Marketing
Leveling up and future-proofing your digital strategy is not optional. It is key to survival. All brands now wish to accelerate some type of business growth through digital, be it brand, revenue, or reputation. This requires digital fluency at all levels and within all teams. Building a digital center of excellence is now a recognized model for delivering efficiency and innovation at scale.Sabrina Rodriguez, Global Head of Digital Marketing at Ericsson, has spent years helping brands build a digital center of excellence. Hear her best practices that can make, or break, a digital center of excellence.
25 Oct 2022
Matt McGowan, Snapchat: Bringing AR into your traditional marketing mix
When you think about AR, what is your gut reaction? Do you groan at the sound of another marketing buzzword, or do you begin thinking about the endless possibilities of this technology?If it is the former, it is time to change your thinking. Matt McGowan, Country Director at Snap Inc., Canada, explains why AR should now be a part of your traditional marketing mix and how to champion AR as a marketing leader.
18 Oct 2022
Measuring for the customer: The future of brand loyalty
As the saying goes, the customer is king. In recent decades, this meant giving customers digital convenience. The rise of DTC is living proof of this. However, the pendulum is swinging back towards brand affinity and advocacy. This is the route to customer loyalty. In the third episode of the ClickZ Marketing Masters Podcast’s second season, we speak with Azlan Raj, CMO of Merkle EMEA.
11 Oct 2022
Maintaining a cohesive brand personality throughout change
Digital transformation and organizational change are often met with resistance and reluctance. One of the challenges for marketers when going through change is maintaining a cohesive brand personality.Change and progression are necessary. Those who fail to adapt face going the way of the dinosaur (or Blockbuster). However, throughout change, it’s important to keep in mind your differentiators and what customers love about you. Where possible, you should aim to keep these constant.We speak with Shutterstock’s VP of Brand, Skip Wilson, in the latest episode of the ClickZ Marketing Masters podcast.
4 Oct 2022
How to use storytelling for strategic planning
Franklin Parrish, the creative director, and strategic marketing leader at Kaiser Permanente Mid-Atlantic is the latest guest on the ClickZ Marketing Masters podcast.As a seasoned storyteller and strategic director, Parrish talks us through the importance of storytelling for marketers and how story structures can be used in the process of strategic planning.
12 Aug 2022
A formula for growth marketing: the holy grail for the modern CMO
In the 5th episode of the Marketing Masters podcast, we speak with Stephen Diorio, Managing Director at the Revenue Enablement Institute. We discuss the topic of financial accountability, and how marketing leaders can embrace growth marketing to drive, measure and communicate business outcomes that impact cash flow.
1 Aug 2022
Why CMOs are failing and how they can rebuild C-Suite relationships
Only 32% of CEOs trust their CMO. In the latest episode of the Marketing Masters podcast, we speak with Kip Knight, the founder of CMO Coaches, on where CMOs are failing and how they can build better relationships with the C-Suite and broader business stakeholders.
15 Jul 2022
Diversity and inclusion: Turning intentions into actions
In the third episode of the Marketing Masters podcast, we speak with Sanyu Dillon, EVP and Chief Marketing Officer at Penguin Random House (https://www.clickz.com/how-a-95-year-old-publishing-company-mastered-tiktok-for-7x-book-sales/267071/). In the wake of Juneteenth and Pride Month, which have seen numerous reports of well-known brands engaging in ‘virtue signalling,' we discuss the role marketing leaders must play in ensuring their commitment to diversity (https://www.clickz.com/listen-untangling-the-diversity-and-inclusion-threads-with-orchid-bertelsen/267006/) and inclusion is authentic, consistent, and backed up by action.
16 Jun 2022
Untangling the diversity and inclusion threads with Orchid Bertelsen
The second episode of ClickZ Marketing Masters features our host Tim Flagg in conversation with Orchid Bertelsen, chief operating officer at Common Thread Collective, a California based ecommerce growth agency. Orchid taps into her experiences as a first-gen American Asian woman who journeyed her way through the ranks at businesses like Nestlé, DentsuMB, and FTI Consulting in 18 years.Listen in for Orchid's practical advice on how she is tying in the challenges, truths, qualitative, and quantitative fibers that lie at the heart of diversity and inclusion (D&I).Time stamps 3:45 – What makes a great marketing leader?6:17 - How do you approach the 'nurture vs nature' conundrum with hiring marketing talent?9:18 - How have marketing teams' perspectives changed with towards diversity and inclusion?15:30 - How do you give diverse voices more confidence to participate?21:24 - Advice on manifesting change beyond D&I as a corporate social responsibility (CSR) checkbox22:45 - How can leadership bridge the gap between intent and action by opening up to feedback loops?26:40 - What are the biggest challenges the industry is facing in terms of D&I?31:00 - What are some resource that modern marketing leaders can use to foster diverse and inclusive teams?
24 May 2022
Marketers, minorities, and brand engagement: connecting the dots with Christopher Kenna
The ClickZ Marketing Masters Podcast launches with diversity champion and media leader, Christopher Kenna on how and why brand engagement with minority communities is shifting, how brands are tracking it, and technology's role now and in the future
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