Your expertise has grown. Your brand probably has not kept up. Beverly Cornell, founder of Wickedly Branded®, branding evolution strategist, and authority positioning expert with nearly 30 years of experience, helps established women consultants, coaches, and creatives close the gap between who they have become and the brand the outside world can actually recognize.
Each episode goes deep on narrative resonance, authority positioning, and the kind of brand clarity that makes visibility feel sustainable instead of exhausting. This is not branding from scratch. This is branding for the business you have actually built.
Follow now and never miss an episode.
Become a supporter of this podcast: https://www.spreaker.com/podcast/marketing-mastery-attract-convert-grow--6313705/support (https://www.spreaker.com/podcast/marketing-mastery-attract-convert-grow--6313705/support?utm_source=rss&utm_medium=rss&utm_campaign=rss).
Beverly Cornell, founder of Wickedly Branded®, reveals how uncovering your personal narrative crafts an authentic brand that attracts ideal clients.
9 Jul 2026TRANSCRIPT
Women Who Win But Still Can't Breathe
Beverly Cornell, founder of Wickedly Branded, discusses the "vanishing finish line" trap that prevents high-achieving women from experiencing true success.
15 Jun 2026TRANSCRIPT
Why Successful Women Quietly Feel Disconnected
Co-Host Lisa Urbanski interviews Beverly Cornell, founder of Wickedly Branded, about evolving your brand to reflect your current self and achieve premium positioning.
5 Dec 2025TRANSCRIPT
Women in Business: Drop the “Should Suitcase” and Build a Sustainable Brand
If your business is growing but you feel more exhausted than excited, this episode will help you put down the “should suitcase” that’s weighing you and your brand down.
Host Lisa Urbanski sits down with brand strategist Beverly Cornell to talk about the invisible “shoulds” women in business carry: saying yes to misaligned clients, undercharging, over-delivering, and running a calendar that never seems to have room for you.
In this episode, you’ll learn how to:
✨ Spot the “shoulds” running your business decisions (and your schedule)
✨ Turn “I should do this for them” into “I choose this because it fits my values and goals.”
✨ Set guilt-aware boundaries with clients, pricing, and scope without feeling like a bad person
✨ Protect your best energy for high-impact work instead of constant busy work
✨ Use “breath spaces,” drivers, and drainers to design a calendar that actually supports you
✨ Build an authentic, whimsical, you-shaped brand instead of a “professional mask” that burns you out
Beverly also shares behind-the-scenes of her upcoming women’s leadership and branding books, plus how she used her own methodology to make her business lighter, more profitable, and more sustainable.
Become a supporter of this podcast: https://www.spreaker.com/podcast/marketing-mastery-attract-convert-grow--6313705/support (https://www.spreaker.com/podcast/marketing-mastery-attract-convert-grow--6313705/support?utm_source=rss&utm_medium=rss&utm_campaign=rss).
👉 Want to build a brand that’s bold, clear, and unforgettable?
✨ Clarity Quiz (Free)
Find out where you are on your branding journey and what to focus on next:
https://form.jotform.com/250656007927864 (https://form.jotform.com/250656007927864)
💜 Clarity Chat (Free – 15 Minutes)
Need personal guidance? Book a no-fee, no-obligation Clarity Chat to talk through your goals, hurdles, and whether a Brand Spark is right for you:
https://calendly.com/wickedlybranded/15-minute_clarity_chat?month=2025-11 (https://calendly.com/wickedlybranded/15-minute_clarity_chat?month=2025-11)
Connect with Beverly:
🌐 Website: https://www.wickedlybranded.com (https://www.wickedlybranded.com)
💼 LinkedIn: https://www.linkedin.com/in/beverlycornell (https://www.linkedin.com/in/beverlycornell)
📲 Follow: @wickedlybranded | @beverlycornell
10 Nov 2025
What Are Flying Monkeys Doing To Your BRAND?
Are “flying monkeys” — doubt, comparison, perfectionism — secretly wrecking your brand before it even takes off? 🐒✨ In this convo, host Lisa Urbanski and branding strategist Beverly Cornell (Wickedly Branded) break down the sneaky mindset blocks that show up right when you’re about to rebrand, launch, or be more visible.
You’ll learn:
what “flying monkeys” look like for entrepreneurs
how Beverly rebranded even while scared
a simple way to take action when you don’t feel ready
why authentic stories attract better clients
how to keep showing up even with imposter syndrome
Become a supporter of this podcast: https://www.spreaker.com/podcast/marketing-mastery-attract-convert-grow--6313705/support (https://www.spreaker.com/podcast/marketing-mastery-attract-convert-grow--6313705/support?utm_source=rss&utm_medium=rss&utm_campaign=rss).
👉 Want to build a brand that’s bold, clear, and unforgettable?
✨ Clarity Quiz (Free)
Find out where you are on your branding journey and what to focus on next:
https://form.jotform.com/250656007927864 (https://form.jotform.com/250656007927864)
💜 Clarity Chat (Free – 15 Minutes)
Need personal guidance? Book a no-fee, no-obligation Clarity Chat to talk through your goals, hurdles, and whether a Brand Spark is right for you:
https://calendly.com/wickedlybranded/15-minute_clarity_chat?month=2025-11 (https://calendly.com/wickedlybranded/15-minute_clarity_chat?month=2025-11)
Connect with Beverly:
🌐 Website: https://www.wickedlybranded.com (https://www.wickedlybranded.com)
💼 LinkedIn: https://www.linkedin.com/in/beverlycornell (https://www.linkedin.com/in/beverlycornell)
📲 Follow: @wickedlybranded | @beverlycornell
22 Oct 2025TRANSCRIPT
Branding vs. Marketing: What Actually Works
Branding vs marketing, brand clarity, small business growth. Learn the simple difference that changes everything—so you stop hustling and start converting. If you’ve ever hustled to post daily, DIY’d your website, or bought a course that gave you a short-term bump but left you right back in overwhelm—this episode is for you.
Stop posting more. Start getting clear—so the right clients find you faster. My guest today knows exactly what it’s like to feel overwhelmed by marketing and confused by branding. Beverly Cornell, founder of Wickedly Branded and often called the fairy godmother of brand clarity, brings 25+ years of helping consultants, coaches, and creatives cut through noise and attract clients who finally get it.
What you’ll learn (fast):
Branding vs. Marketing: who you are vs. how you share it
Brand Magic Method: Spark → Ignite → Blaze → Boost
Why tactics worked “for a while”…and what to do when they stop
Confidence as a byproduct of clarity (goodbye burnout)
3 myths to ditch: logo = brand, more = better, be everywhere
Quick prompts to fix your bio, offers, and message today
If clarity gave you back 10 hours/week, how would you use them?
Work with Beverly or take the free 3-minute Overwhelmed, Overworked & Over It quiz at wickedlybranded.com (quiz: wickedlybranded.com/quiz).
Follow Beverly: @wickedlybranded | @beverlycornell.
Share this with a friend who’s posting more but converting less.
Become a supporter of this podcast: https://www.spreaker.com/podcast/marketing-mastery-attract-convert-grow--6313705/support (https://www.spreaker.com/podcast/marketing-mastery-attract-convert-grow--6313705/support?utm_source=rss&utm_medium=rss&utm_campaign=rss).
1 Sept 2025
Burnout to Brand Magic: Marketing That Fits YOUR Life
If success is costing you your sanity, this is your sign to reset, without losing momentum.
Host Lisa Urbanski sits down with Beverly Cornell, brand strategist and founder of Wickedly Branded, to unpack her raw journey from corporate grinder to soul-led solopreneur.
Beverly shares how unresolved trauma fueled overwork, how she rebuilt boundaries and nervous-system safety, and the simple marketing shifts that turned burnout into a magnetic, values-driven brand.
In this episode, you’ll learn how to:
🔍 Spot trauma-driven “hustle” patterns and stop the spiral
📈 Replace overwhelm with a 4–6 pillar content rhythm that compounds
📖 Use storytelling to attract right-fit clients (without being everywhere)
✨ Apply Beverly’s Brand Magic Method for clarity, confidence, and simplicity
⚖️ Balance business growth with family, health, and real life, on your own terms
Hit PLAY and start building a simpler, soul-aligned brand today.
🔗 Explore more about Beverly's insightful approach to authentic branding and take Beverly’s 3-minute Clarity Quiz at wickedlybranded.com. (https://wickedlybranded.com/)
📱 Be sure to connect with Beverly Cornell on her social media platforms for more inspiring content and valuable insights! www.linkedin.com/in/beverlycornell (http://www.linkedin.com/in/beverlycornell)
Become a supporter of this podcast: https://www.spreaker.com/podcast/marketing-mastery-attract-convert-grow--6313705/support (https://www.spreaker.com/podcast/marketing-mastery-attract-convert-grow--6313705/support?utm_source=rss&utm_medium=rss&utm_campaign=rss).
6 Aug 2025
Awaken, Activate, Amplify, and Automate: A Soulful Framework for Simplifying Your Marketing and Building a Magnetic Brand
What if simplifying your marketing could spark massive growth and cut your stress in half?
On this episode of The Advisor, host Lisa Urbanski sits down with branding expert Beverly Cornell to discuss how entrepreneurs can streamline their outreach, leverage strengths, and stay aligned with purpose, especially when using her 4 A's Framework.
You’ll learn how to:
🌱 Awaken: Reconnect with your “why” through self-reflection and authentic storytelling
🚀 Activate: Craft clear, compelling messages that resonate with your ideal audience
📣 Amplify: Build consistency with 4–6 core content buckets and a rhythmic posting schedule
🤖 Automate: Use AI and simple systems to scale your marketing without losing soul
Plus, dive into self-care tips (yes, talking to plants counts), nutrition hacks, and Beverly’s travel-inspired vision boards that keep her team motivated. Ready to simplify and soar? Hit Play!
🔗 Explore more about Beverly's insightful approach to authentic branding at wickedlybranded.com. (https://wickedlybranded.com/)
📱 Be sure to connect with Beverly Cornell on her social media platforms for more inspiring content and valuable insights! www.linkedin.com/in/beverlycornell (http://www.linkedin.com/in/beverlycornell)
Become a supporter of this podcast: https://www.spreaker.com/podcast/marketing-mastery-attract-convert-grow--6313705/support (https://www.spreaker.com/podcast/marketing-mastery-attract-convert-grow--6313705/support?utm_source=rss&utm_medium=rss&utm_campaign=rss).
16 Jun 2025
Building Brand Trust with Beverly Cornell: The Surprising Power of Social Proof
Lisa Urbanski interviews Beverly Cornell about using social proof and testimonials to build brand trust, revealing strategies for collecting client feedback and leveraging it to enhance credibility.
28 May 2025
What Makes Strong Brand Identity So POWERFUL?
Host Lisa Urbanski interviews Beverly Cornell about the power of strong brand identity, exploring how clarity, consistency, and storytelling forge lasting customer connections.
16 May 2025
Are You Ready to Make REAL Connections in Business?
In today's fast-paced business world, making authentic connections can set you apart from the competition. Join host Lisa Urbanski in a captivating conversation with guest Beverly Cornell as they delve into the realm of authentic branding and emotional storytelling for heart-centered entrepreneurs.
We dive deep into the art of building real relationships that foster trust, collaboration, and mutual growth. Discover key strategies to enhance your networking skills, engage meaningfully with others, and create lasting partnerships.
Whether you're an entrepreneur, a seasoned professional, or just starting out, this episode will equip you with the tools needed to make genuine connections that can transform your career. Join us to learn how to cultivate relationships that go beyond the surface and lead to real opportunities. Don't forget to like, share, and subscribe for more insights on mastering the business landscape!
🔗 Explore more about Beverly's insightful approach to authentic branding at wickedlybranded.com. (https://wickedlybranded.com/)
📱 Be sure to connect with Beverly Cornell on her social media platforms for more inspiring content and valuable insights! www.linkedin.com/in/beverlycornell (http://www.linkedin.com/in/beverlycornell)
Become a supporter of this podcast: https://www.spreaker.com/podcast/marketing-mastery-unleashed--6313705/support (https://www.spreaker.com/podcast/marketing-mastery-unleashed--6313705/support?utm_source=rss&utm_medium=rss&utm_campaign=rss).
11 Mar 2025
How to Build Confidence & Make Your Brand Unforgettable!
Struggling to Put Yourself Out There? Here’s How to Show Up Like a Boss.
Let’s be real—visibility is EVERYTHING. But if you’re too afraid to step into the spotlight, you’re holding your brand (and yourself) back. In this high-energy episode, Stacey Chillemi sits down with brand powerhouse Beverly Cornell to break down exactly how to build unshakable confidence, own your brand, and show up like the unicorn you were meant to be.
No more playing small. No more second-guessing. It’s time to step up and be seen.
Inside this episode, you’ll learn:
✅ How to build confidence—even when you feel like an imposter
✅ The secret to making your brand stand out in a crowded space
✅ Why visibility = success (and how to get comfortable being seen)
✅ Simple strategies to start showing up with boldness and authenticity
🎧 Hit play NOW and start owning your space like a pro!
🔗 Find more branding magic at wickedlybranded.com (https://wickedlybranded.com/).
Become a supporter of this podcast: https://www.spreaker.com/podcast/marketing-mastery-unleashed--6313705/support (https://www.spreaker.com/podcast/marketing-mastery-unleashed--6313705/support?utm_source=rss&utm_medium=rss&utm_campaign=rss).
10 Feb 2025
Turning Your Story Into a Content Engine – How to Stay Consistent and Connect with Your Audience
Want to build a loyal audience that hangs onto your every word? It starts with consistency! In this episode, we delve into the art of Turning Your Story Into a Content Engine with our guest, Beverly Cornell, the founder of BC & Associates Marketing. Join us as Beverly shares valuable insights on how to stay consistent and effectively connect with your audience through the power of storytelling.
Discover actionable strategies and tips to transform your narrative into engaging content that resonates with your audience and builds a strong connection. Learn how to maintain consistency in your content creation efforts and establish a meaningful relationship with your followers.
Tune in to unlock the secrets of crafting compelling stories that captivate and inspire your audience. Don't miss out on this enriching conversation that will elevate your content strategy to the next level!
Explore more tips and strategies on content creation by visiting Beverly's website at BC & Associates Marketing (https://bcassociatesmarketing.com/)
Become a supporter of this podcast: https://www.spreaker.com/podcast/marketing-mastery-unleashed--6313705/support (https://www.spreaker.com/podcast/marketing-mastery-unleashed--6313705/support?utm_source=rss&utm_medium=rss&utm_campaign=rss).
13 Jan 2025
Discover the #1 STORYTELLING Technique to Captivate Your Audience
Marketing expert Stacey Chillemi and guest Beverly Cornell, founder of BC Associates Marketing, share the secret to harnessing the transformative power of storytelling to captivate and inspire any audience.
20 Nov 2024
Breaking Through the Fog of Unfocused Marketing with Beverly Cornell
Beverly Cornell shares the secret to powerful branding: clarity, and empowers entrepreneurs to cut through the noise and create a resonant brand.
24 Sept 2024
Unlocking Success: Brand Marketing Secrets with Beverly Cornell
Join Stacey Chillemi and Beverly Cornell as they dive deep into the marketing world in our latest episode. In this engaging discussion, they explore innovative strategies, emerging trends, and the psychology behind effective marketing. Whether you're a seasoned marketer, a business owner, or just starting, this video is packed with valuable insights and tips that can help elevate your marketing game in 2024.
Don't miss out on their expert advice as they decode the mysteries of successful marketing campaigns and share real-world examples. Subscribe for more content like this and stay ahead in the ever-evolving marketing landscape!
To learn more about branding and digital marketing services, visit Beverly Cornell's website at https://bcassociatesmarketing.com/. (https://bcassociatesmarketing.com/)
Become a supporter of this podcast: https://www.spreaker.com/podcast/marketing-mastery-unleashed--6313705/support (https://www.spreaker.com/podcast/marketing-mastery-unleashed--6313705/support?utm_source=rss&utm_medium=rss&utm_campaign=rss).
Inside a recent episode
The Hidden Story Already Shaping Your Brand
Published 23 Jul 2026 · Transcript excerpt
[…] Like none of them feel like, well, that's how their logo works. should look or that's what their thing should say. But as I listened, what I started to notice was almost every story carried the same lesson, the same value, the same way of seeing the world. And it kept showing up again and again in every single answer they were giving me. And that to me is the beautiful thread that's weaving through every chapter of their life. That is what's connecting those stories is the values that they're learning, like about connection or serving or being understood. I've spent a lot of my life trying to be understood because I've always been the new kid or I've always been the person who didn't belong in that culture or I didn't belong in my family because I was adopted or like I've always searched for this idea of belonging that's been really important to me. […]
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