Marketing Matters

About Marketing Matters

Marketing Matters is a podcast by a team of Marketing lecturers from Tilburg University. In each episode, we connect topics from marketing theory to marketing in business. We talk to marketing professionals about their experiences, best and worst practices in Marketing. They will tell you how they use their marketing knowledge to create your marketing reality.

Publisher

Marketing Matters at Tilburg University

Category

business

Language

en

Explicit

No

First episode

2 Mar 2021

Latest episode

28 Sept 2021

Latest episodes

6 episodes in the feed.

1. 

   28 Sept 2021

   #5 - On sustainability and green marketing with Claudie Godrie (Elho)

   Claudie Godrie (Elho) tells us about the road to sustainability of the Elho brand, and about communicating the green benefits of the Elho product portfolio.

2. 

   1 Jun 2021

   #4 - On digital marketing and e-commerce in B2B with Sam Talya (Philips)

   Sam Talya, Global Head of Digital Marketing and E-commerce at Philips, sheds light on important developments in digital marketing in the healthspace and shares his views on opportunities for companies ánd aspiring marketeers in B2B.

3. 

   20 Apr 2021

   #3 - On communication and PR in fintech with Lin Schakenraad (Glasnost)

   Lin Schakenraad, Account Director at Glasnost, helps us explore the role of marketing and communication in the fintech sector and tells us about impactful PR and communication campaigns in this domain.

4. 

   26 Mar 2021

   #2 - On entrepreneurship and value creation with Luuk van Hoogstraten (Genius Voice)

   In the second episode of Marketing Matters, we talk to Luuk van Hoogstraten from tech start-up Genius Voice. Luuk tells us how he founded the company during his Master studies at Tilburg University with two classmates and explains how they aim create the optimal customer experience with their product: a digital assistent that answers customers' questions through both chat ánd voice.

5. 

   8 Mar 2021

   #1 - On targeting and brand management with Iris Schenk (Buddha to Buddha)

   In this episode, Iris Schenk will tell us about her experiences related to segmentation, targeting and brand management as Marketing Manager for jewelry brand Buddha to Buddha.

6. 

   2 Mar 2021

   Trailer: Marketing Matters

   Trailer for the first episode of Marketing Matters.

Contact Marketing Matters

Guest appearances

Books guests

Based on episode analysis; this does not confirm that the show is currently accepting guests.