Insights into Digital Marketing & Growth Hacking and behind-the-scenes looks into our journey of building a SaaS start-up.
We are sharing our learnings, knowledge and experience from running hundreds of digital marketing campaigns, covering topics like B2B Marketing, Growthhacking & Entrepreneurship.
Hosted by the Co-Founders of LeadGen App Christopher Lier and Waseem Bashir
Looks good, but does it convert? CRO Specialist James Canter - Marketing Mavericks Show #26
A lot of businesses have the belief that pretty websites sell more of their product or service.
But does a website need to be optimized for the best visual appearance?
No, says James Canter, Conversion Rate Optimization Specialist who's been in this field for more than 10 years. Working with e-commerce and B2B business on improving lead generation and sales from their websites, he always asked a critical question first:
"Does it convert?"
Conversion Rate Optimization (CRO) aims to improve the performance of websites, in terms of generated leads or sales.
There are no set-in-stone rules on what makes a website convert better, which is why data and testing are so important. James shares his principle of optimizing websites in the e-commerce space as well as for service businesses.
We chat about the use of quantitative testing, using methods like A/B testing. Also, James talks about the massive importance of qualitative data like surveys, polls and interview to hear more opinions on the website and buying experience.
CRO evolved since James started in this industry more than 10 years ago. He takes an outlook into the future of CRO and the use of automation and artificial intelligence shaping testing and analysis.
Listen in to this episode of the Marketing Mavericks Show. If you enjoy the content, make sure you like the video and subscribe and let us know any questions in the comments below!
For more actionable B2B marketing content, join our Facebook Community Marketing Mavericks: https://www.facebook.com/groups/leadgenapp (https://www.facebook.com/groups/leadgenapp)
Find out more about the Marketing Mavericks Show on our website: www.leadgenapp.io/podcast (http://www.leadgenapp.io/podcast)
Check out James' CRO agency Converted.co.uk (http://converted.com/)
23 Jun 2021
How to turn Google Ads into Profit - David Koves - Marketing Mavericks Show #25
Turning Google Ads into Profit in B2B Lead Generation – David Koves
Let’s hear from someone who knows Google from the inside and from running an own marketing agency. David Koves is a digital advertising agency owner with a focus on generating profitable Google ad campaigns for e-commerce and B2B lead generation clients.
Google ads make it possible to instantly generate clicks to your product or service. It sounds like the ideal business model to turn advertising into profit, but how does it really work? How money does it take? What’s a good ROAS (Return on advertising spent)?
These and more in-depth questions we have asked David to learn from his expertise in managing more than 100+ digital advertising spend over the last 10 years.
In this conversation we chat about David’s time at Google, working as an agency program manager as well as the growth and learnings from building Red2Green Digital, his advertising agency based in New York City, US.
Listen in to this episode of the Marketing Mavericks Show. If you enjoy the content, make sure you like the video and subscribe and let us know any questions in the comments below!
For more actionable B2B marketing content, join our Facebook Community Marketing Mavericks: https://www.facebook.com/groups/leadgenapp (https://www.facebook.com/groups/leadgenapp)
Find out more about the Marketing Mavericks Show on our website: www.leadgenapp.io/podcast (http://www.leadgenapp.io/podcast)
#googleads #googleadvertising #googleppc #b2b #advertising #marketing #digitalmarketing
11 May 2021
How Software Brands can Manage Fake Reviews
Why negative reviews are hurting the reputation your B2B business and how to fix it:
In this episode, we are speaking with Curtis from Objection.co, a fake review sniffer tool. Learn how the tool is able to automatically flag and remove illegitimate reviews from the major sites like Yelp, Google and Trustpilot.
Learn how Curtis draws the line between illegitimate and legitimate negative reviews, differences between platforms, and how businesses can build more positive reviews from their customers.
What we chat about with Curtis:
- How Objection.co understands fake reviews
- Differences between review platforms on policies to handle fake reviews
- Why reputation management has a direct impact on revenue generation
- How to turn a genuine negative reviews into a 5-star
- To time the ask for a review based on your North-Star-Metric
Listen in to this episode of the Marketing Mavericks Show. If you enjoy the content, make sure you like the video and subscribe and let us know any questions in the comments below!
For more actionable B2B marketing content, join our Facebook Community Marketing Mavericks: https://www.facebook.com/groups/leadgenapp (https://www.facebook.com/groups/leadgenapp)
Find out more about the Marketing Mavericks Show on our website: www.leadgenapp.io/podcast (http://www.leadgenapp.io/podcast)
#reviews (https://www.facebook.com/hashtag/reviews?__eep__=6&__gid__=2306448579586405&__cft__[0]=AZXmvxgr3wFwm4ABYO7fSm7VhWj6Ha_xbeH3s0JLekIfO07b0Zq-rYUmKbc_VcNLiey8tOu6Gu0lxs3wyJwU_hDs3fv9TITraK1Z5QX1R3HkksvwoFZSWtDIi_VZyAhFhKlFlzzWMJe5B_JIElePO8lPuuqBib2-mTIf_tmtGv4eoUFj3_4bCaUDhzvWCqD3q78&__tn__=*NK-R) #digitalmarketing (https://www.facebook.com/hashtag/digitalmarketing?__eep__=6&__gid__=2306448579586405&__cft__[0]=AZXmvxgr3wFwm4ABYO7fSm7VhWj6Ha_xbeH3s0JLekIfO07b0Zq-rYUmKbc_VcNLiey8tOu6Gu0lxs3wyJwU_hDs3fv9TITraK1Z5QX1R3HkksvwoFZSWtDIi_VZyAhFhKlFlzzWMJe5B_JIElePO8lPuuqBib2-mTIf_tmtGv4eoUFj3_4bCaUDhzvWCqD3q78&__tn__=*NK-R) #customersuccess (https://www.facebook.com/hashtag/customersuccess?__eep__=6&__gid__=2306448579586405&__cft__[0]=AZXmvxgr3wFwm4ABYO7fSm7VhWj6Ha_xbeH3s0JLekIfO07b0Zq-rYUmKbc_VcNLiey8tOu6Gu0lxs3wyJwU_hDs3fv9TITraK1Z5QX1R3HkksvwoFZSWtDIi_VZyAhFhKlFlzzWMJe5B_JIElePO8lPuuqBib2-mTIf_tmtGv4eoUFj3_4bCaUDhzvWCqD3q78&__tn__=*NK-R) #entrepreneurship (https://www.facebook.com/hashtag/entrepreneurship?__eep__=6&__gid__=2306448579586405&__cft__[0]=AZXmvxgr3wFwm4ABYO7fSm7VhWj6Ha_xbeH3s0JLekIfO07b0Zq-rYUmKbc_VcNLiey8tOu6Gu0lxs3wyJwU_hDs3fv9TITraK1Z5QX1R3HkksvwoFZSWtDIi_VZyAhFhKlFlzzWMJe5B_JIElePO8lPuuqBib2-mTIf_tmtGv4eoUFj3_4bCaUDhzvWCqD3q78&__tn__=*NK-R)
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