Marketing, Media & Adtech

About Marketing, Media & Adtech

Dive into the vibrant pulse of the digital landscape with the ADOTAT Show, a podcast that serves as your compass in the ever-evolving world of marketing, media, and advertising technology. Hosted by the insightful Pesakh Lattin, each episode is a deep dive into the latest trends, strategies, and breakthroughs that are shaping the future of digital communication. pesach@adotat.com From in-depth discussions with industry leaders to analyses of groundbreaking campaigns, the ADOTAT Show offers a unique blend of expertise and entertainment. Whether you're a marketing professional, a media enthusiast, or simply fascinated by the intersection of technology and advertising, this podcast is your gateway to staying ahead in a rapidly changing field. Join Pesach Lattin as he navigates through complex concepts with ease, breaks down technical jargon, and brings you the most compelling stories from the forefront of digital innovation. The ADOTAT Show isn't just a podcast; it's an experience that educates, inspires, and connects listeners to the heart of today's digital world. Get ready to transform your understanding of adtech and beyond with the ADOTAT Show! (C) Pesach Lattin, the Adtech God

Publisher

Pesach Lattin

Category

business · business · news

Language

en

Explicit

No

First episode

18 Dec 2023

Latest episode

28 Sept 2026

Latest episodes

169 episodes in the feed.

1. 

   28 Sept 2026

   Attention Spans Aren't Real, Says the Attention Guy | Mike Follett, Lumen Research

   Mike Follett's company puts cameras on people to see if they look at ads. Mostly they don't. He's also the only CEO in the attention business who will tell you the attention span doesn't exist, which is like a baker admitting he has doubts about bread. Two years after telling us attention would never be a currency, Mike is back. The industry wrote guidelines anyway, Lumen got a button inside The Trade Desk, and Mike finally started sleeping again. In this episode: Why he still won't call attention a currency, even with his name on a DSP button What you're actually buying in an attention segment (a prediction, a promise, or a vibe with a decimal point) The Brooklyn Lager theory: two seconds in New York, ten in London Danish people drinking Carlsberg for breakfast, confirmed How you measure attention to a podcast ad when there's no such thing as ear tracking Why muted video loses to audio with no pictures at all The goldfish was framed Cat videos vs. the Financial Times, and the New York Times vs. the New York Post The creative attention models he says he doesn't trust Saying no to partners, and his secret to a happy marriage: never talk about attention at home Mike Follett is CEO of Lumen Research. Argue with him on LinkedIn, where he promises to debate attention all night long. lumen-research.com The ADOTAT Show is the ad tech interview show for people who read the footnotes. New episodes Mondays. Subscribe to ADOTAT for the reporting behind the conversation: adotat.com

2. 

   28 Sept 2026

   Howard Shimmel On The Frequency Problem Nobody Owns | The ADOTAT Show S10 E2

   A connected TV campaign delivered a three reach and a two hundred frequency. Three percent of the target audience saw the ad. They saw it roughly two hundred times. Howard Shimmel, who has spent forty-seven years inside television measurement, delivers the verdict: "Irwin would grade that with a giant F." The Irwin is Erwin Ephron, who died in 2014, and whose name is on the ARF award Shimmel won in 2026. Shimmel is president of Janus Strategy & Insights, head of strategy and a board member at DataFuelX, and the former Chief Research Officer at Turner. In this episode he tells Pesach Lattin that the tools to fix frequency already exist in shipping software, that switching currencies is a dropdown menu rather than an engineering project, and that the real barrier is inertia and a transaction everyone's comp plan is denominated in. We also get into why frequency is a television problem rather than a CTV problem, what he would build if he could design one currency from scratch, why less than ten percent of roughly twenty-five billion dollars in national linear is bought against an actual audience, and why he refuses to pick between Erwin Ephron and Byron Sharp. Plus Comscore's new CEO, Nielsen's jump from 40,000 panel homes to 45 million, Aquila's odds, whether AI is about to eat the last generation of analysts who can spot a wrong number, and a desert island containing two members of the Grateful Dead, Alan Turing, Barack Obama and George Carlin. The companion issue, including the reporting behind why this problem has survived four decades of everyone agreeing it is a problem, runs at adotat.com. The ADOTAT Show is hosted by Pesach Lattin, investigative journalist and publisher at ADOTAT, covering ad tech fraud, programmatic economics and holding company structures. Confidential tips welcome. Subscribe to ADOTAT: adotat.com ADOTAT+ members get the full analysis and the archive.

3. 

   8 Sept 2026

   Jared Belsky on Agency Rebates: We Took One, and Gave It Back

   In the Season 10 opener, Acadia's CEO took one media rebate, sent it to 53 clients, and won't say which vendor paid it. Then he explained why agencies should never touch the money. Jared Belsky ran Fanta at Coca-Cola, ran a fertilizer company, and was CEO of 360i before walking away from Dentsu in 2021 to build Acadia into a 325-person independent agency. In February he wrote the column no other agency CEO in America has written: Acadia had taken a rebate and given it back, pro rata, to 53 clients. On the Season 10 premiere of The ADOTAT Show he explains the mechanics, calls undisclosed rebates and principal media "unacceptable, deplorable, and borderline fraudulent," and lays out how he built a shop where clients pay publishers directly, timesheets don't exist, unwanted attrition runs at 9 percent, and there are zero vice presidents because "titles are cancer." In this episode Why Acadia took exactly one rebate, and why he won't name the vendor "How do you not get pregnant? Abstinence." The case for never touching client money The $40 billion, where it came from, and what he thinks it actually proves How the holding companies made rebates acceptable by bragging about them to Wall Street Why he'd rather work for California Pizza Kitchen than Coke Zero vice presidents, no timesheets, and the $350,000 group director versus the heart surgeon Retail media and digital media are merging, and the thing holding it up is labor What Shackleton would do about rebates (it involves the Arctic Ocean) Jared Belsky is co-founder and CEO of Acadia, MediaPost's 2024 Independent Agency of the Year, and former CEO of 360i. acadia.io The ADOTAT Show is hosted by Pesach Lattin, investigative journalist and publisher of ADOTAT, covering ad tech fraud, programmatic economics and holding company structures. Read the issue and the members-only analysis at adotat.com. Confidential tips: tips@adot.at or Signal. Season 10, Episode 1. #adtech #agencyrebates #mediaagency #principalmedia #advertising #ADOTAT #JaredBelsky

Who has been a guest on Marketing, Media & Adtech

Names identified in recent episode analyses. Showing up to five guests.

• Randall Rothenberg
• Carl Matter
• Hitesh Chawla
• Alessandro De Zanche
• Kristina Kaganer

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

Apple Podcasts (US)

5.0 / 5

3 ratings

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Guest appearances

Books guests

Based on episode analysis; this does not confirm that the show is currently accepting guests.

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