Whether you're a traditionalist with a penchant for proven techniques, a digital visionary on the lookout for innovation, or a curious soul somewhere in between, "Marketing Mediator" is your compass in this ever-evolving marketing cosmos.
From digital marketing agency to leading marketing for brands with Neha Chandok
A lot depends on the stage and maturity of the brand you are working on in your career in marketing.
Neha Chandok is Head of Marketing at GravissGoodFoods and has worked with DLF, Morris Garages, Foxy , Sennheiser in her previous roles. She has paved her way to leading marketing functions while starting with a niche in digital marketing leveling up her skills, expertise, and experience across domains.
In this episode, we discuss a variety of topics.
1) Neha's entry into the marketing domain and her journey with brands of different scales and categories
2) How marketing has evolved over the last decade
3) The different perspectives on the way brands are built
4) Why is Customer Experience crucial to building a brand
and a lot more.
Join us for this conversation.
10 Nov 2023
From Advertising agency to being a content creator with Agata Bas
The power of customer experience, building a brand and commerce - from a perspective of being inside and outside the world of marketing and advertising.
Agata Bas is originally from Poland and lives in Kuala Lumpur, Malaysia. She has been inside the start-up world, an entrepreneur, a Customer Experience and Commerce professional inside a top agency, and is now on a path to becoming a full-time content creator.
In this fascinating conversation with the Marketing Mediator, we discuss a variety of topics with Aga.
1. Aga's unique journey from Europe to South East Asia
2. How are agencies positioned when it comes to embracing the power of Customer Experience?
3. How do big brands need to really leverage TikTok?
4. Rise of commerce ecosystems in Europe vs South East Asia
Join us for this conversation.
1 Nov 2023
Design Thinking and Customer Experience for building great brands with Payal Vaidya
In this episode, we dive into the World of CX: Brand, Customer, and Employee Experiences
Experience in marketing is more than what meets the eye. It's a multifaceted realm comprising Brand Experience, Customer Experience (CX), and Employee Experience (EX), each with its own methodology and toolkit.
In our latest episode, we embark on a fascinating journey into the world of CX and how it propels brand growth. Payal Vaidya, with over 2 decades of experience in both the US and India, is a design thinker who's been transforming companies, and creating valuable impacts.
Together with our guest, Payal Vaidya, MD of Customer Experience, we delve into topics like:
a) What exactly is CX in the context of marketing?
b) The intricate process behind crafting exceptional experiences.
c) The pivotal role of Employee Experience.
d) Leveraging Service Design to deliver remarkable experiences that yield ROI.
Join us for this conversation as we uncover the layers of marketing experience and how it drives brand success
Subscribe to the Marketing Mediator.
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25 Oct 2023
Experience is about removing frictions for a customer with Ajay Tawde from Indonesia
Customer Experience is what one hears all the time in marketing conversations everywhere in the world.
But what exactly is "Experience" in the context of marketing?
I am joined by Ajay Tawde, Head of Experience at Ogilvy Indonesia. Ajay has over 12 years of experience working in building brands from hands-on experience in new-age digital marketing to designing customer experiences that delight the customer and in turn, help the brands to grow.
Listen in to the conversation where discuss :
1. What exactly is Customer Experience?
2. How does CX help in growing brands?
3. What is the best way to define ROI for your CX investments?
4. Favorite books, brands, and "last best experience" of Ajay
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18 Oct 2023
D2C brands different approach to building brands with Alex Tan
The reason for the different perspectives between eCommerce and traditional brands stems from the fact that they take very different approaches to building brands.
In this episode, Alex Tan joins us from Singapore who is a Commerce Director and has worked extensively in regions including China, Malaysia, Myanmar, and Singapore.
Join in our conversation of Marketing Mediator where we discuss:
1. Why do D2C and traditional brands have different takes on building a successful business?
2. How to balance brand building and performance marketing?
3. How do brand and eCommerce teams work in sync to succeed?
4. Alex's favorite brands from the region and his favorite book in the world of marketing.
Subscribe to the Marketing Mediator.
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11 Oct 2023
Marketing Mediator - Advertising's role is only a mystery to outsiders with Alok Bhute
Building brands and the role of advertising in marketing is confusing only to people who are new or are outside the world of marketing.
The brands and people working in marketing departments are very clear on how to use communication in growing their brands.
The different perspectives like traditional vs digital, TV is dead or the rise of technology taking over marketing may sound very conflicting but underneath them is the basic premise of bridging the gap between a brand and customer.
If you like this snippet - watch the full episode with Alok Bhute who is based out of Vietnam and is head of strategy with a long experience of working in agencies while growing brands for different companies.
We talk about a lot of topics
1. How to get into Strategic planning?
2. The war of perspectives in building brands?
3. Big brands vs New age small brands
4. Favorite books and advertisements of Alok
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4 Oct 2023
Marketing Mediator - Creativity in advertising with Abbas Mirza
Creativity is said to be the core pillar of advertising and building successful brands. In this episode, Abbas Mirza - a senior creative director gives his perspective joining in from Mumbai, India.
We discuss what is creativity, and how brands get built in a world dominated by data as well as technology.
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27 Sept 2023
A strategist's view on building brands with Varun Kalkal
In this episode, we get to know the perspective of a Strategy Lead in the APAC region from a renowned agency. Varun Kalkal is based out of Bangkok and is a trained marketing communication strategy planner with over a decade long experience.
We discuss how the marketing world has been changing inside advertising agencies and what it takes to be a successful strategy professional.
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