Create A Clear Marketing Message For Your Brand In 7 Steps - The Hero's Journey Messaging Framework | #4
When you have an overly complicated marketing message for your brand, it can be difficult to stand out and build trust with your target audience.
In this episode you’ll learn the 7 steps to building a simple marketing message, so you can engage your customers with clarity, and guide them on a journey that ends in decisive action.
(00:00) Intro: The Hero's Journey Messaging Framework
(01:24) What is the Hero's Journey?
(04:16) The Hero
(07:11) Has A Problem
(11:14) Meets A Guide
(15:20) Who Gives Them A Plan
(21:29) Calls Them To Action
(24:53) Which Helps Them Avoid Failure
(30:13) And Ends In Success
(33:36) How To Bring It All Together
(36:49) Why Is The Hero's Journey So Effective?
(39:12) Closing
Contact me via LinkedIn: https://www.linkedin.com/in/jessedharrison/
Marketing Meditations is hosted and produced by Jesse Harrison.
24 Oct 2025
Everything Is Cringe Until It's Not | Coffee Break
Back from a long break with a new format - Coffee Break!
Thanks for the support.
Contact me via LinkedIn: https://www.linkedin.com/in/jessedharrison/
Marketing Meditations is hosted and produced by Jesse Harrison.
21 Jul 2025
Scientific Advertising by Claude C. Hopkins: Foundational Lessons in Advertising From Over 100 Years Ago | #3
Scientific Advertising is a book written by Claude C. Hopkins in 1923 and is cited by many advertising and marketing personalities as a "must-read" book.
In this episode, I break down the lessons we can learn from this book today as advertising & marketing professionals.
(00:00) Intro
(03:57) Advertising is Sales
(11:23) Psychology
(16:48) Information
(20:41) Strategy
(23:14) The Future of Advertising
(26:50) Summary
Read Scientific Advertising for free online: https://www.scientificadvertising.com/ScientificAdvertising.pdf (https://www.scientificadvertising.com/ScientificAdvertising.pdf)
What did you think of this book? Contact me via LinkedIn: https://www.linkedin.com/in/jessedharrison/ (https://www.linkedin.com/in/jessedharrison/)
Marketing Meditations is hosted and produced by Jesse Harrison.
6 Jul 2025
Will AI Take Your Marketing Job? | #2
Host Jesse Harrison explores the potential impact of artificial intelligence on marketing roles, examining whether AI will replace marketers in their jobs in this solo episode.
21 Jun 2025
Alex Diamond: Career Pivots and Insights from a Top Salesforce Consultant | #1
Alex Diamond shares his career journey from solo marketer to Salesforce consultant, revealing valuable marketing strategies and tactics learned from diverse clients in an interview with Jesse Harrison.
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