A show that helps marketers stay up-to-date on the latest Web3 marketing trends and ideas. Brought to you by Step3, the platform that helps supercharge loyalty with Web3 membership programs. Learn more at www.step3.io.
Prepare to have your marketing mindset revolutionized as we sit down with Mitch Duckler (https://www.linkedin.com/search/results/all/?fetchDeterministicClustersOnly=true&heroEntityKey=urn%3Ali%3Afsd_profile%3AACoAAAAtu9gBrfynocUJhU0kcadx1cTb9uzfu7w&keywords=mitch%20duckler&origin=RICH_QUERY_SUGGESTION&position=0&searchId=749e17e6-fa9d-4a75-8e56-cdde2fb1750d&sid=XHg&spellCorrectionEnabled=false), the branding guru behind "The Future Ready Brand." Duckler, with his three decades of brand strategy expertise, pulls back the curtain on the seismic shifts rocking the marketing world. Through his enlightening discussions with over 40 CMOs, including the visionaries at Lexus, we get an insider's look at how personal data is reshaping personalized experiences,.
In this conversation we bring the focus to small businesses and how they can harness the democratizing power of AI to level the playing field. You'll learn how SMBs are nimbly adapting strategies from their larger counterparts and, in some cases, leading the charge in innovation. The take-home message is crystal clear: whether you're a marketing veteran or a small business owner, the tools to forge a brand that thrives amid relentless change are within your grasp. Join us to arm yourself with the knowledge and foresight to turn these challenges into opportunities.
You can order Mitch's new book: 'The Future Ready Brand', here (https://www.fullsurge.com/future-ready-brand#:~:text=The%20Future%2DReady%20Brand%20is,societal%20changes%20and%20technological%20advancements.).
This content is for informational purposes only.
Do check our sponsor Step3 if you want to learn more about how Web3 can help companies create better communities for their users.
17 Apr 2024
Brewing Engagement: How Coffee Unchained and Skyscrapers Are Stirring Up Loyalty Programs
Imagine your daily coffee run fused with the thrill of a game, rewarding every sip with more than just a caffeine kick. Percolate your curiosity as we delve into Coffee Unchained's daring venture into Web3, crafting a membership program that's not your average punch card deal. This episode steams with discussions on how tiered memberships, home brewing courses, and a more intimate appreciation of the coffee journey are awakening the senses of coffee lovers. We spill the beans on how this gamified loyalty experience is shaping a new era of personalized customer engagement, pouring over the details with the innovators behind the brew.
Then, we scale the heights of a towering skyscraper's Web3 transformation, reimagining the iconic tourist experience. As we unpack the stories behind each virtual point and perk, we'll envision how a physical visit could blend with the metaverse for an unparalleled adventure. We'll also stir up the conversation with GoDaddy's latest foray with the Ethereum Name Service, mapping out a future where a simple domain name becomes the gateway to both web content and crypto transactions. Join us, and discover how these groundbreaking strategies are not just building loyalty, but a whole new world of marketing enchantment.
News covered:
“Coffee Unchained”: Brewing a Web3 Experience in Coffee Culture (https://www.cointrust.com/market-news/coffee-unchained-brewing-a-web3-experience-in-coffee-culture)
The Empire State Building is now offering a membership program (https://www.timeout.com/newyork/news/the-empire-state-building-is-now-offering-a-membership-program-021324)
GoDaddy and Ethereum Name Service Bridge the Gap Between Domain Names and Crypto Wallets (https://aboutus.godaddy.net/newsroom/company-news/news-details/2024/GoDaddy-and-Ethereum-Name-Service-Bridge-the-Gap-Between-Domain-Names-and-Crypto-Wallets/default.aspx)
This content is for informational purposes only.
Do check our sponsor Step3 if you want to learn more about how Web3 can help companies create better communities for their users.
27 Mar 2024
Building Deeper Consumer Connections in Media and Beyond
Unlock the secrets to crafting genuine connections with your audience as we showcase the seismic shift from passive subscriptions to dynamic memberships in the media landscape. As Nick and I navigate this intriguing transition, we're joined by Francisco Zaffarano, whose sharp analysis for Nieman Lab helps decode the 'membership internet' and its gripping impact on our media consumption habits. Feel the pulse of Gen Z and millennials who are reshaping consumer-brand relationships, favoring interaction and shared values over traditional content models. We're peeling back the layers on why media giants like The Guardian and health-centric publications are leaning into this movement, offering communities and exclusive content that resonate on a deeper level.
Prepare to be captivated as we examine Gatorade's bold leap into the membership realm with their Gatorade ID platform. It's a textbook example of the personalized, exclusive experiences that are winning over the hearts and wallets of younger consumers. We're not just talking about the buzzworthy features and celebrity collaborations like DJ Khaled's involvement; we also dare to question the sustainability of this trend. Could 'membership fatigue' set in, or will the integration of Web 3 technologies offer a new frontier for user engagement? This episode is a treasure trove for anyone intrigued by the future of digital engagement and the evolving journey of membership models in establishing loyalty and a sense of belonging amongst savvy consumers.
News covered:
Memberships go off-platform (https://www.niemanlab.org/2023/12/memberships-go-off-platform/)
BEHIND GATORADE’S NEW GEN Z-TAILORED MEMBERSHIP PLATFORM (https://adage.com/article/marketing-news-strategy/gatorade-has-new-gen-z-tailored-membership-platform/2539396)
This content is for informational purposes only.
Do check our sponsor Step3 if you want to learn more about how Web3 can help companies create better communities for their users.
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
Apple Podcasts (US)
5.0 / 5
2 ratings
Spotify
5.0 / 5
7 ratings
Contact Marketing Meets Web3 by Step3
Guest appearances
Books guests
Based on episode analysis; this does not confirm that the show is currently accepting guests.
Host of Marketing Meets Web3 by Step3?
Claim your podcast to manage its listing and keep your show details accurate.
Pod Engine is an independent podcast discovery and analytics service and is not affiliated with or endorsed by this podcast. Artwork and show content belong to their owners. Full legal notice.
Explore this show Podcast research with Pod Engine
