Marketing Mindset

About Marketing Mindset

For the Daring Growth Seekers is the marketing and business podcast for New Zealand and Australian business owners and small marketing teams building purpose-driven service businesses in the AI era. Hosts Jordan & Jacqueline from Done By Nine share weekly [STRATEGY] episodes on AI-powered marketing, plus [Off Mic] raw, behind-the-scenes episodes where we share what it’s really like to grow a business as a couple in the disruptive AI era — the decisions, challenges, and dynamics most leaders don’t talk about! Honest, actionable, and values-led — subscribe now to grow with purpose!

Publisher

Done By Nine

Category

business

Language

en

Explicit

No

First episode

21 Feb 2023

Latest episode

1 Apr 2026

Latest episodes

41 of 82 episodes have a transcript.

1. 

   1 Apr 2026TRANSCRIPT

   AI Won't Fix Bad Ads: Stop Blindly Trusting the Algorithm

   Too many businesses are switching on AI features in their Google and Meta ad accounts without understanding what they're actually doing and it's costing them real money. If you've ever heard "just trust the algorithm" and gone with it, this episode is for you. Getting AI to work in your paid media isn't about switching it on and stepping back - it's about feeding it the right data so it can actually do its job. In this episode, we get into: - Why blindly trusting AI in your paid ads is a lazy strategy (and what to do instead) - The real reason your AI-powered campaigns might be underperforming - What clean conversion signals actually look like — and why they matter more than creative volume - A practical checklist to know whether your account is actually ready for AI features like AI Max or Advantage Plus If you've dabbled with AI ad tools or you are trying to figure out where the budget is actually going, this episode will give you a clear, honest picture of how to use these tools properly — without burning your budget in the process!

2. 

   2 Feb 2026TRANSCRIPT

   Stop Being Perfect on Camera: Andrea Bozzi on Authentic Video That Converts

   Andrea Bozzi from Likuid Media discusses authentic video marketing strategies that convert viewers by focusing on genuine storytelling over perfect production, in an interview.

3. 

   28 Jan 2026TRANSCRIPT

   The new "Decision Zone": Is AI now your business's first impression?

   Host [Host Name] interviews [Guest Name] about how AI's "Decision Zone" reshapes customer discovery and business first impressions.

Inside a recent episode

AI Won't Fix Bad Ads: Stop Blindly Trusting the Algorithm

Published 1 Apr 2026 · Transcript excerpt

[…] So AIs and algorithms, they are incredibly powerful. They're taking a lot of that guesswork out of the marketing for us. So that's the first thing I want to get across. But... And this is the critical piece I want you to understand as well, that these algorithms and these AI tools are only going to work when you feed them the right data. You know, bad signals, weak foundations, they just get scaled faster. Okay, so that's the game that we are currently playing right now. So let's start with the first myth, okay? And that first myth is that manual targeting is outdated and AI is doing things much better. […]

Who has been a guest on Marketing Mindset

Names identified in recent episode analyses. Showing up to five guests.

• Andrea Bozzi
• [Guest Name]
• Kieran Lee
• New Zealand business leaders
• Jessie Waite

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

YouTube views

13,239

Score snapshot 15 Sept 2025

Spotify

5.0 / 5

4 ratings

Podcast Authority Score: 84 / 100

A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.

Quality

90

Social presence

91

YouTube

72

Engagement

75

Contact Marketing Mindset

Guest appearances

Books guests

Based on episode analysis; this does not confirm that the show is currently accepting guests.

Questions about Marketing Mindset