Welcome to Marketing Mindshare the podcast that brings you into the world of the top marketing minds from Fortune 500 companies to scrappy SMB marketers, together will explore the leading strategies today’s marketing leaders deploy. With your host, Dean DeCarlo, together we enter the Marketing Mindshare.
Emerging as a Woman Leader in Advertising w/ Emma Dennehy | Marketing Mindshare Episode 13
Emma Dennehy has spent her advertising career in the accounts side of the agency business. She's worked at the top ad agencies in the world coordinating teams on brand projects that span its campaign reach internationally with global brands. Most recently she's taken up the challenge of being the second employee of Chemistry's NYC office.
Learn more about Emma: https://www.linkedin.com/in/emma-dennehy-60624266/ (https://www.linkedin.com/in/emma-dennehy-60624266/)
23 May 2022
Data Analytic Roles in Business w/ Krishna Lala | Marketing Mindshare Episode 12
Krishna Lala delivers client-centric solutions converged on retail and e-commerce industries. Krishna possess holistic business acumen, identifying opportunities for improvement and conducting extensive analysis to generate significant business insights. She is highly successful in cultivating professional development of diverse professionals, which drives high-performing teams to achieve objectives. In this episode, Krishna touches on different Data Analytic roles and how her job drives the businesses that she works for forward.
Learn more about Krishna: https://www.linkedin.com/in/klala/ (https://www.linkedin.com/in/klala/)
Brad Zomick is Marketing Executive that has led various start-ups through hyper growth and acquisition; in this episode, Brad shares with us his unconventional pivot into marketing in his thirties, his experience in marketing B2B brands in the e-learning space. Brad details the skills he developed that fueled his advancement up the marketing ladder and told us his keys when devising content marketing strategies.
Learn more about Brad: https://www.linkedin.com/in/bzomick/
See how this CEO sold her business and became a full-time influencer. In this episode, we go over what it takes to build an audience, how running a company prepared Janine to build a business around her passion, and how she uses audiences to grow large brands on instgram.
19 Jan 2022
Recruiting To Build High-Performance Marketing Teams w/Adam Posner | Marketing Mindshare Episode 9
Adam Posner is the President of NHP Talent Group; a recruiting agency focused on connecting talent with brands and agencies focused on Marketing. Adam tells us his journey from being fired from VaynerMedia by Gary Vee to starting his recruitment firm that now represents the top marketing teams from around the world. In addition, Adam educates us on how today's marketing leaders can build high-performance marketing teams, including the skills candidates need to make it onto those teams.
Learn more about Adam: https://www.linkedin.com/in/adamjposner/
NHP Talent Group: https://www.nhptalentgroup.com/openings
22 Jul 2021
CTV - The Future of TV Ads, Dan Larkman, CEO & Founder at Keynes Digital| Marketing Mindshare Ep. 8
Learn how marketers are using CTV to target primetime TV audiences with the same pinpoint accuracy of traditional digital ads. In this episode we go over what CTV is, how the new targeting capabilities are allowing a resurgence of TV ads and best practices for running CTV campaign.
Our special guest is a CTV expert and founder of Keynes Digital Dan Larkman!
How do B2B brands with long sales cycle leverage Pay-Per-Click campaigns? Enterprise Paid Search Manager Joey Lanciotti of IBM walks as through the strategies, techniques and approaches he uses to drive meaningful conversion to the fortune 100 giant.
21 May 2021
The Power of Streamlining W/ Luis Soto, Sr. Data Product Manager at NBA
NBA Senior Data Product Manager, Growth Strategy & Platform, Luis Soto gives us a peek into the sports and entertainment industry in this episode of Marketing Mindshare! From integrating internal systems to engaging key stakeholders in development processes, Luis shares valuable business operations lessons pulled from his extensive experience streamlining internal processes. This includes advice on presenting issues from the bottom up, how to apply the agile methodology daily, and his top picks of tools to increase team efficiency.
Connect with Luis Soto on LinkedIn here: https://www.linkedin.com/in/luissoto16/
Curious about product marketing at a SaaS company? Not sure how to craft a story that wins customers? In this episode of Marketing Mindshare, we have Senior Product Marketing Manager Julian Clarke joining us as he breaks down the basics. As the 45th employee at Lattice, a people management platform and products company, Julian offers insights into the power of aligning marketing and sales teams, pivoting in competitive markets, and other tips for success!
Connect with Julian Clarke: https://www.linkedin.com/in/clarkejulian/
28 Apr 2021
Becoming the "Profit Producer" W/ Jimmy Newson
Director Of NYC Marketing Association Jimmy Newson, dubbed by his clients as the "Profit Producer", joins us on this episode of Marketing Mindshare! Pulling from his expertise as an inbound marketing and sales consultant, Jimmy shares actionable advice on numerous topics such as a solution to market oversaturation and strategically placing webinars in the sales funnel. Having built his own authority in the business space, Jimmy also walks us through his methodology of increasing credibility and fostering partnerships with established brands.
17 Apr 2021
The Art Of Data W/ Keith Crumpler - Partner Development Analytics at Sony Music Entertainment
Keith Crumpler, Partner Development Analytics at Sony Music Entertainment, joins us on this episode of Marketing Mindshare. Keith tells us about the future of data analytics - how it empowers marketing teams to make decisions that enhance consumer experience and how data is powering the music industries from record companies to the artists themselves. For those looking to see how data can be used to help make practical decisions in their business, Keith walks us through his process, including how to avoid analysis paralysis and his choice for top analytic tools.
6 Apr 2021
Understanding Customer Lifetime Value W/ Sal Conca CMO of Holy Grail Steaks
Does your company have a lifetime value strategy? Are you not even sure how to calculate it? In this episode of the podcast, we speak with Sal Conca, Chief Marketing Officer of Holy Grail Steaks, a direct-to-consumer gifting company of luxury steak cuts from tomahawk to Wagyu. Sal is a veteran marketer who offers us an in-depth take on calculating LTV, what tools to use and how to get started on maximizing lifetime customer value. For those marketers looking for a comprehensive breakdown, enter this episode of marketing mindshare!
24 Mar 2021
What Makes A Brand? W/ Ron Ladouceur (UAlbany)
Ron Ladouceur Professor of Branding & Advertising at UAlbany dives deep into the topic of branding covering a range of topics including:
What Is Branding Today?
The Founder Of Advertising/Branding P.T Barnum
Unpacking Brands With A Social Cause Story
Superbowl Ads and are they worth it?
The Rulebook to positioning a successful brand
& much more!
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