Episode 51: Google Is Killing The Local Services Ads Dashboard. Dentists, You're Next
On July 20 Google confirmed the standalone Local Services Ads dashboard is going away, with every LSA campaign folding into the main Google Ads platform. Dental practices are not in the first migration wave and that is a gift. This episode covers what changes, what doesn't and the three moves to make before your date comes up.
IN THIS EPISODE
What's changing and what isn't: still pay per lead, still Search and Maps, new home inside Google Ads
The timeline: home services migrate first in August, more categories through 2027, healthcare not yet scheduled
Why "not my problem yet" is the wrong takeaway, the plumbers and roofers are your free test group
The landmine: historical LSA reports will NOT migrate and Google only promises about 14 days of warning
Export your data now: cost per lead by month, seasonal patterns, year-over-year baselines
Why your Google Business Profile becomes the source of truth for your ads in the new system
Know your numbers so you can tell a temporary migration wobble from a real problem
Get the weekly playbook in your inbox: https://dental-marketing.beehiiv.com (https://dental-marketing.beehiiv.com)
Questions? Email Kyle: kyle@alphadogagency.com (mailto:kyle@alphadogagency.com)
31 Jul 2026
Episode 50: The Smartest Dentists I Know All Do This One Thing
Short one this week. After 13 years working with dental practices I've noticed the fastest-growing owners almost never have a secret strategy. They have something better: other owners to talk to. This episode is about getting off the island, plus a little announcement at the end.
IN THIS EPISODE
The pattern after 13 years: the best operators are not the ones with secrets, they are the ones with peers
Why practice ownership defaults to an island and what reinventing every wheel alone costs you
The study club, mastermind and group chat advantage: owners in other markets who share real numbers
Your no-show rate, associate pay, pricing and software questions have already been solved by someone two states away
The announcement: a private community for MM4D readers is coming, first invites go to the most engaged
Get the weekly playbook in your inbox: https://dental-marketing.beehiiv.com (https://dental-marketing.beehiiv.com)
Questions? Email Kyle: kyle@alphadogagency.com (mailto:kyle@alphadogagency.com)
31 Jul 2026
Episode 49: Google Will Now Show Your Practice Exactly How Often AI Recommends You
For a year I've been telling you AI search visibility matters, and for a year there was no way to measure it. That just changed. Google Search Console now has a report showing exactly how often your website appears inside AI Overviews and AI Mode. This episode walks through how to find it, how to read it and the one toggle that can make your practice invisible.
IN THIS EPISODE
What the new Search Generative AI Performance report shows: AI impressions, page by page, trending over time
What it doesn't show yet (clicks) and why impressions alone still answer the biggest question
How to check if your account has it and what to do if your marketing company keeps Search Console behind the curtain
Why the data only goes back to mid-May 2026 and the case for starting your baseline this week
The new opt-out toggle, a kill switch that removes your practice from AI results entirely
Three moves once you have it: find what AI is pulling, fix the zero-impression service pages, screenshot your numbers monthly
Get the weekly playbook in your inbox: https://dental-marketing.beehiiv.com (https://dental-marketing.beehiiv.com)
Questions? Email Kyle: kyle@alphadogagency.com (mailto:kyle@alphadogagency.com)
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