Marketing Meets Culture. A panel of urban millennial marketers in practice discuss and debate current and past experiences shedding light on how brands should fight for authentic relevance in today’s world to resonate with consumers. Some information, some entertainment, always good debate.
Hosted on Acast. See acast.com/privacy (https://acast.com/privacy) for more information.
Peloton Taps Beyonce For Multi-Year Partnership (https://adage.com/article/cmo-strategy/peloton-taps-beyonce-multi-year-partnership/2293451)
2020 Elections and the Power of Black and Latino Voters
‘This is proof’: Biden’s win reveals power of Black voters (https://apnews.com/article/election-2020-joe-biden-race-and-ethnicity-virus-outbreak-georgia-7a843bbce00713cfde6c3fdbc2e31eb7)
Black Voters Helped Deliver Biden a Presidential Victory. Now What? (https://www.nytimes.com/2020/11/11/us/joe-biden-black-voters.html)
What the 2020 election reveals about Latino voters (https://www.cnn.com/2020/11/16/opinions/latino-hispanic-vote-trump-biden-morales/index.html)
Quibi Is Shutting Down Barely Six Months After Going Live (https://www.wsj.com/articles/quibi-weighs-shutting-down-as-problems-mount-11603301946)
Hosted on Acast. See acast.com/privacy (https://acast.com/privacy) for more information.
20 Nov 2020
Episode 40 | “You Love Me”
Mike Summers, Yesenia Bello, Stewart Cornelius, Ryan Chappelle, Geoff McHenry
Possibly the best multicultural and specifically BLACK advertisement we have seen post George Floyd’s murder. Beats has dropped an amazing advertisement called “You Love Me” (https://www.youtube.com/watch?v=h0rfCYy9jbI) exploring the struggle of mainstream society loving black culture but perpetually showing that it doesn’t love black people.
The Misfits host Chaucer Barnes, CMO of Translation who developed the spot to explore how we can all make breakthrough content like this.
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1 Oct 2020
Episode 36 | Merch – Everybody’s Doing It
Patagonia “Vote The Assholes Out”
The Full Story Behind Patagonia's 'Vote the Assholes Out' Tags
See article here (https://www.esquire.com/style/mens-fashion/a34078539/patagonia-vote-the-assholes-out-shorts-tag-meaning/)
Travis Scott Brand Collaborations
A Timeline of Travis Scott's Brand Collaborations
See article here (https://www.complex.com/style/travis-scott-brand-collaboration-timeline)
Creating Your Own Entrepreneur Merch
Amazon Merch, Printful, Shopify and Garage Full of Boxes
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