Marketing Moments is a business development tip series for legal and other professionals. These episodes were created with the busy individual in mind and were designed to fit seamlessly in the lives of many, from the binge listener to the once a week listener. Indulge in one or five episodes on your way to work or on the elliptical as I share tips, tricks, and insights on how I managed to grow my book of business as a hustling and entrepreneurial, yet affable litigator.
What should be your first consideration(s) when planning to attend a professional event? Here’s a hint: it’s not your outfit.
14 Apr 2020
Quality Not Quantity
You reserved your spot to be in the room where it happens, paid the nominal cover charge, and gave up a couple potential quality billable hours. You better be sure to meet as many attendees as possible . . . or should you?! How many new connections should you be making in order to “get your money’s worth” out of a professional event – even one designed for the power shmooze? The answer might startle you!
7 Apr 2020
Party Favor: Drinks
Not being able to hold your alcohol is a certain deal killer. Not knowing how to hold your drink may have the same chilling effect and kill the deal before it ever had a chance. Learn how to hold yours and avoid having to make apologies as your first impression.
31 Mar 2020
Party Favor: Nametags
It’s the little things that matter, right? This one, little party favor, should always be worn on THIS side of your body. Doing this could make all the difference when meeting new people at professional events, dinners, and seminars.
24 Mar 2020
Know Your Why
What do you hope to achieve? Ask yourself this before you do anything: before you attend an event, before you enter a sponsorship, and so forth. Asking yourself this can get you one step closer to the essence of your goals without wasting precious resources and time.
17 Mar 2020
Random Compliment
Has someone ever given you an honest compliment that just turned your day around and then somewhere down the line your paths cross again and THIS happens? Our parents always said to be kind, but is this what they really meant?
10 Mar 2020
Plan Specifics-- Who: Organizations
Are you maximizing your existing memberships; resources? You are probably already sitting on a potential jackpot of referral sources and future business.
3 Mar 2020
Plan Specifics-- Who
Your contact list: your worst nightmare or greatest weapon … or both. How are you organizing the list? Prioritizing?
25 Feb 2020
Plan Specifics
To get the ball moving with your marketing plan, ask yourself a few questions. Start with who, what, when, where, and why. Then dive deeper and ask, “how much?”, “how often?”, “with whom?”, “what organizations?”. These questions will help you with tracking, budgeting, prioritizing, and more.
11 Feb 2020
Marketing Plan
Marketing plans are imperative to knowing and keeping track of initiatives, next steps, and specific numerical figures. Your plan must be made with intent and can be adjusted with the times as you navigate through successes and failures. Pro tip: actually write it down.
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