Marketing Money Podcast

About Marketing Money Podcast

This is a podcast built for bank marketers, but still valuable to lenders and bank executives who want who want actionable ideas—not marketing fluff. Join hosts Josh Mabus and John Oxford for new episodes every two weeks where they break down what’s working (and what’s not) in bank marketing, digital strategy, brand positioning, customer experience, regulatory challenges, and more—no matter how big your bank is. Whether you’re tackling a rebrand, launching new tech, or just trying to make your bank stand out, The Marketing Money Podcast gives you insight, humor, and a healthy dose of real talk. For even more banking insights from Josh, visit mabusagency.com.

Publisher

Marketing Money Podcast

Category

business

Language

en

Explicit

No

First episode

8 Jun 2016

Latest episode

6 Oct 2026

Latest episodes

13 of 215 episodes have a transcript.

1. 

   6 Oct 2026TRANSCRIPT

   Episode 215 | Are Banks Spending Enough on Marketing?

   Host Josh and guest John analyze 2026 bank marketing budgets, revealing spending trends and channel effectiveness for institutions of all sizes.

2. 

   25 Aug 2026TRANSCRIPT

   Episode 214 | 10 Year Anniversary

   Hosts Josh and John celebrate 10 years by interviewing industry experts on leveraging AI tools like ChatGPT for marketing efficiency while maintaining human oversight.

3. 

   11 Aug 2026TRANSCRIPT

   Episode 213 | Security vs. Simplicity

   Host Josh and guest John explore how banks can balance security with simplicity to improve customer experience in today's competitive fintech landscape.

Inside a recent episode

Episode 215 | Are Banks Spending Enough on Marketing?

Published 6 Oct 2026 · Transcript excerpt

[…] Mobile's like 25%. Right. But I'm saying every like, like, like retail is two to 5%. Like Walmart as big as it is. That's what I'm talking about, about like shrinking, um, shrinking advertising budget, proportion of your budget, like McDonald's, Walmart, established brands, they're in that 3% to 4%. What's lower than banking? Nothing. I think we are the lowest. Yeah, it's 1.2%. Yeah, it's tiny. Yeah. I mean, the lowest is like heavy retail at 2%. Like legacy brand retail is around 2% to 3%. And the thing I look at banks, I mean, obviously, in the olden days of community banking, it was handshake, relationship, all of that stuff. […]

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

Apple Podcasts (US)

4.8 / 5

19 ratings

Spotify

4.3 / 5

6 ratings

Podcast Authority Score: 60 / 100

A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.

Quality

87

Social presence

0

YouTube

0

Engagement

85

Contact Marketing Money Podcast

Guest appearances

Books guests

Based on episode analysis; this does not confirm that the show is currently accepting guests.

Questions about Marketing Money Podcast