Marketing Movers

About Marketing Movers

How do you create a high performing agency? In this podcast we set out to answer that question by meeting with established agency owners to learn their strategies for growth, client retention and staying ahead in a competitive market.

Publisher

Skye Snayd

Category

business

Language

en

Explicit

No

First episode

18 Sept 2024

Latest episode

26 Nov 2024

Latest episodes

13 episodes in the feed.

1. 

   26 Nov 2024

   From Black Hat Forums to Big Brand Clients: Ilan Nass’s Unlikely Success Story

   In this episode of Marketing Movers, I chat with Ilan Nass, Chief Revenue Officer of Taktical Digital. Ilan shares his journey from building websites as a teen to founding a successful performance marketing agency with clients like WeWork and BarkBox. He shares his experience scaling from a small team to 70 people, creating effective client relationships, and aligning incentives. Ilan also shares insights on the impact of AI on marketing and the focus of their new creative venture, Studio T. 00:00 - The Journey to Founding Taktical Digital 03:28 - Early Challenges and Finding the Right Model 07:44 - Building Client Relationships: Lessons from BarkBox 11:05 - Scaling Up: From Few Clients to Growth 15:10 - Creating a Performance-Based Compensation Structure 18:58 - Strategic Client Selection and Expanding Services 23:06 - Challenges of Being a Broad vs. Niche Agency 29:20 - Changes in the Market and Agency Strategy 33:28 - Breaking into Big Brands: Insights and Approaches 36:30 - Evolving Sales Process and Faster Client Engagement 42:34 - AI's Impact on Marketing and Agency Operations 48:04 - Final Thoughts and Future Plans 🔗 Connect with Ilan Nass: Ilan Nass' Linkedin: https://www.linkedin.com/in/ilannass/ (https://www.linkedin.com/in/ilannass/) Taktical website: taktical.co (http://taktical.co/)

2. 

   21 Nov 2024

   From Growth Hacker to CEO: How Alessandro Built a Top Influencer Marketing Agency

   Alessandro Bogliari is the CEO of the Influencer Marketing Factory, a data-driven agency that’s helped brands like Google and Snapchat connect with audiences through influencers. Alessandro shared his journey from teenage entrepreneur to running one of the fastest-growing companies in influencer marketing. We discussed his approach to growth hacking, creating value through research, and why his agency prioritizes long-term client and team satisfaction. 00:00 - Alessandro's Journey as an Entrepreneur 03:00 - Early Growth Hacking and Launching First Startups 06:15 - Transition from Growth Hacking to Influencer Marketing 10:30 - Developing a Data-Driven Approach in Influencer Marketing 12:08 - Market Research and Leveraging Reports for Authority 16:45 - Organizing Large-Scale Research for Content Insights 20:12 - The Rise and Future of the Creator Economy 22:36 - Navigating Competition in Influencer Marketing 24:30 - Creating Original, High-Quality Content Consistently 25:50 - Strategic Growth and Agency Management 28:55 - Key Tactics for Acquiring New Clients: SEO, Positioning, Networking 36:05 - Staying Updated in the Influencer Marketing Space 42:07 - Final Thoughts and Connecting with Alessandro 🔗 Connect with Alessandro Bogliari: Alessandro's Linkedin: https://www.linkedin.com/in/alessandrobogliari/ (https://www.linkedin.com/in/alessandrobogliari/) The Influencer Marketing Factory's website: https://theinfluencermarketingfactory.com/ (https://theinfluencermarketingfactory.com/) Alessandro's email: alessandro@theinfluencermarketingfactory.com

3. 

   19 Nov 2024

   Jon Snow’s Pivot from Dentistry to Digital Marketing

   In this episode of Marketing Movers, I sit down with Dr. Jonathan Snow, co-founder and Chief Innovation Officer at Avenue Z. Jonathan went from being a dentist in the Air Force to launching e-commerce brands and then founding a top-performing digital marketing agency. Jonathan gets into how Avenue Z is acquiring new agencies, his take on AI in advertising, and why TikTok Shop could be the latest untapped opportunity. 00:00 - From Dentistry to Digital Marketing: A Unique Journey 04:39 - The Evolution of Avenue Z: Agency Growth and Acquisitions 13:01 - Navigating the E-commerce Landscape: Strategies for Success 20:25 - The Power of Inbound Marketing: Building a Reputation 28:14 - Future Trends: AI and the Next Phase of Marketing 🔗 Connect with Dr. Jonathan Snow: Dr. Jonathan Snow's Linkedin: https://www.linkedin.com/in/drjonsnow/ (https://www.linkedin.com/in/drjonsnow/) Dr. Jonathan Snow's Newsletter: blog.jonathansnow.com (http://blog.jonathansnow.com/) Dr. Jonathan Snow's Email: jon@avenuez.com

4. 

   14 Nov 2024

   What 18 Years in Digital Marketing Taught Ivan Vislavskiy

   Ivan Vislavskiy, CEO of Comrade Digital Marketing and COO of Grow Law Firm shares his journey from agency work to building his own company. He breaks down the lessons he learned in scaling and the importance of a specialized niche for growth. He also discusses his strategic goals, including leveraging AI for process optimization and a path toward reaching $100 million in revenue through diversified marketing approaches. 00:00 - The Journey Begins: Ivan's Story 04:40 - Transition from Employee to Business Owner 07:07 - Overcoming Challenges: The Early Days of Agency Life 09:23 - Key Lessons in Business Management and Financial Education 12:13 - Finding the Right Partners: A Pivotal Moment 16:25 - Structuring and Growing with a Business Partner 19:50 - Setting Ambitious Goals: The Path to Growth 23:50 - Expanding into Niche Markets and Industries 29:16 - Effective Outbound Strategies: Using Gifting and SEO 31:22 - The Omni-Channel Approach to Client Acquisition 35:38 - Adapting to Change: The Role of AI in Marketing 39:04 - Staying Connected: How to Reach Ivan 🔗 Connect with Ivan Vislavskiy: Ivan's Linkedin: https://www.linkedin.com/in/ivan-vislavskiy-53bb559/ Ivan's email: ivan@comradeweb.com Comrade Digital Marketing's website: https://comradeweb.com/ (https://comradeweb.com/)

5. 

   12 Nov 2024

   How Mark Renahan grows Franchisees from 100 Locations to 2000

   In this episode of Marketing Movers, I chat with Mark Renahan, the Vice President of Business Development at Ignite Visibility Franchise. Mark brings over 12 years of experience in the franchising industry, starting from his time with Altitude Trampoline Parks to leading business development at Integrated Digital Strategies (IDS) and now overseeing the franchise division at Ignite Visibility. He shares the impact of IDS’s merger with Ignite Visibility, expanding their services and creating new growth opportunities. 00:00 - Introduction and Background 02:41 - Expansion of Services After the Merger 06:40 - Driving Leads with Hyperlocal Strategies 08:22 - Streamlining Processes with AI Tools 22:10 - The Impact of Technology on the Industry 27:22 - Educational Content by CEO John Lincoln 28:59 - Conclusion 🔗 Connect with Mark Renehan: Mark Renehan's Linkedin: https://www.linkedin.com/in/mark-renehan-7b821874/ (https://www.linkedin.com/in/mark-renehan-7b821874/) Ignite Visibility website: ignitevisibility.com (http://ignitevisibility.com/) Integrated Digital Services website: https://www.idigitalstrategies.com/ (https://www.idigitalstrategies.com/) John Lincoln of Ignite Visibility Linkedin: https://www.linkedin.com/in/johnelincoln/ (https://www.linkedin.com/in/johnelincoln/)

6. 

   31 Oct 2024

   Achieving Financial Freedom at 34: John Moran’s Agency Growth and Exits

   In this episode of Marketing Movers, we sit down with John Moran, Co-founder of Solutions 8 and an expert in digital advertising and agency growth. From building multiple successful agencies, exiting for eight-figure sums, to scaling businesses through strategic Google Ads campaigns, John’s journey is full of actionable insights. He shares his self-taught path in digital marketing, how he hit rock bottom only to build one of the top Google Ads agencies, and the importance of setting client expectations. 00:00 - Introduction and John's Background 02:39 - Starting Solutions 8: From Struggles to Growth 07:52 - The Power of Niching Down: Choosing the Right Focus 13:13 - Valuation and Scaling: Strategies in a Niche Market 17:46 - Understanding CAC, LTV, and Building Efficient Processes 19:58 - Hiring the Right People for Agency Success 20:58 - Selling the Agency and Leveraging Freelancers for Growth 26:23 - Adapting to the Changing Digital Marketing Landscape 31:28 - Prioritizing Business Metrics Over In-App Metrics 38:58 - Questioning Google's Recommendations for Better Results 42:50 - Setting the Right Expectations with Clients 🔗 Connect with John Moran: John Moran's Linkedin: https://www.linkedin.com/in/johnmorangads/ (https://www.linkedin.com/in/johnmorangads/)

7. 

   29 Oct 2024

   How Kristen Harrison Learned to Adapt to Sell Digital Marketing

   In this episode of Marketing Movers, we chat with Kristen Harrison, Director of Business Development at WebStrategies Inc., a Virginia-based digital marketing agency with a 20-year legacy. She shares her insights on building and nurturing long-term client relationships, focusing on niche verticals like credit unions, and adapting to the ever-changing marketing landscape. Kristen’s story is full of lessons on grit, adaptability, and the importance of data-driven strategies. 00:00 - Introduction and Background of Kristen Harrison 01:19 - The Power of Sharing Stories and Experiences 06:05 - Kristen’s Diverse Career Path and Adapting to Different Selling Styles 09:55 - Challenges in Digital Marketing and Importance of Continuous Learning 16:28 - Focus on Specific Verticals: Credit Unions and B2B Manufacturing 25:39 - Embracing Change and the Impact of AI in Marketing 🔗 Connect with Kristin Harrison: Kristin Harrison's Linkedin: https://www.linkedin.com/in/kristin-harrison/ (https://www.linkedin.com/in/kristin-harrison/) Kristin's Harrison's email: kristin@webstrategiesinc.com Web Strategies Inc. website: https://www.webstrategiesinc.com/ (https://www.webstrategiesinc.com/)

8. 

   24 Oct 2024

   Creating Stability in a Fast-Paced Industry: Lessons from a 17-Year-Old Agency

   In this episode of Marketing Movers, we sit down with Lindsay Maddox, CEO of Digital Third Coast, a digital marketing agency that's been delivering results for 17 years. She shares her journey from sales to CEO, highlighting her theater background and how it shaped her approach to client relationships and leadership. She also dives into the strategies behind building a stable agency, the importance of client fit, and the evolving landscape of SEO and digital marketing. 00:00 - Introduction to Lindsay Maddox and Digital Third Coast 02:24 - Importance of Long-Term Client Relationships 03:32 - Leveraging Theater Skills in Sales 07:09 - Diving Into Clients’ True Needs and Goals 08:23 - Proving Value Without Guarantees 13:27 - Finding the Right Clients and Establishing Fit 20:07 - Digital Third Coast's Marketing Strategies 24:03 - Balancing Short-Term and Long-Term Growth 26:27 - Networking and Building Genuine Relationships 29:00 - Annual SWOT Analysis: Enhancing Team Collaboration 32:57 - Using Automation for Efficiency in Marketing 37:07 - Navigating Industry Changes and Emphasizing Human Connection 42:38 - Improving Reporting: Tracking Specific Tactics 44:54 - Top Resources and Influencers in Marketing 🔗 Connect with Lyndsey Maddox: Lyndsey Maddox's Linkedin: https://www.linkedin.com/in/lyndseykramer/ (https://www.linkedin.com/in/lyndseykramer/) Digital Third Coast website: https://www.digitalthirdcoast.com/ (https://www.digitalthirdcoast.com/)

9. 

   22 Oct 2024

   CEO of a $14M Marketing Agency: What She's Learned and How's She Plans on Getting to $50M

   CJ Bachman, CEO of 1SEO, a full-service agency known for generating tens of millions of leads. With over 12 years of experience, CJ shares her journey from starting as a project manager to becoming CEO. She shares 1SEO's focus on providing tailored solutions for specific industries emphasizing the human-to-human connection that drives their success. 00:00 - CJ Bachmann’s Journey to the Top 11:24 - Focusing on Key Niches 16:04 - Winning Clients Across Channels 17:38 - Staying Updated with Industry Trends 20:38 - Growing Services and New Departments 🔗 Connect with CJ Bachmann: CJ Bachmann's LinkedIn: https://www.linkedin.com/in/cjbachmann/?trk=prof-sm (https://www.linkedin.com/in/cjbachmann/?trk=prof-sm) 1SEO's website: https://1seo.com/ (https://1seo.com/)

10. 

    17 Oct 2024

    How Creators Are Changing the Advertising Game

    Meet Alex Sunshine, founder of Rising Suns Agency, a social media influencer agency that has worked with Pfizer, Bumble and DraftKings. He emphasizes the shift from media conglomerates to everyday people as the source of information and the need for infrastructure to support creators at scale. Alex shares his journey in the influencer marketing space and the direction he sees it heading. 00:00 - Intro to Rising Suns Agency 03:08 - Influencer Marketing Evolution 09:47 - Adapting to Industry Changes as a Creator 12:03 - Tech's Impact on Influencer Marketing 18:47 - Tactics for Agency Expansion 21:32 - Engaging with Brands and Agencies 23:35 - Commitment to Creator Success 26:56 - Venturing into New Content Areas 28:31 - Diversifying Content Strategy 32:13 - Cultivating a Robust Personal Brand 34:04 - Leveraging Social Media Effectively 37:12 - Entrepreneurial Mindset in Media 🔗 Connect with Alex Sunshine: Alex Sunshine's LinkedIn: https://www.linkedin.com/in/alex-sunshine-5b63b48b/ (https://www.linkedin.com/in/alex-sunshine-5b63b48b/) Rising Sun's Instagram: https://www.instagram.com/risingsunsagency/?hl=en (https://www.instagram.com/risingsunsagency/?hl=en) Rising Sun's website: https://www.risingsunsagency.com/ (https://www.risingsunsagency.com/) Rising Sun's email: info@risingsunsagency.com

11. 

    14 Oct 2024

    She runs Growth at a 250-Person Agency Working with Fortune 50 Brands

    Joanna is the Managing Director of Growth at Marketbridge. Marketbridge is a unique hybrid of a management consultancy and a marketing agency serving major Fortune 50 brands. In this episode, she dives into the importance of connectivity and cross-training within teams to create seamless go-to-market strategies. 00:00 - Introduction to MarketBridge 02:13 - Integrated Teams and Effective Communication 06:43 - Why Your Go-To-Market is Not Working 10:32 - The Future of the Industry 16:34 - Crafting Effective Go-to-Market Strategies 19:57 - Inside MarketBridge’s Marketing Approach 22:50 - Conclusion and How to Connect 🔗 Connect with Joanna Bittle: Joanna Bittle’s LinkedIn: https://www.linkedin.com/in/joannabittle (https://www.linkedin.com/in/joannabittle) Marketbridge's website: https://marketbridge.com/ (https://marketbridge.com/)

12. 

    21 Sept 2024

    The Secrets Behind Fresh Content Society's Viral Success with Brands Like KFC & National Geographic

    Scott Emalfarb, founder and CEO of Fresh Content Society, joins us on Marketing Movers to discuss the importance of organic social media and community building for brands. FCS is an award-winning social media agency that has worked with brands like National Geographic, KFC, Big League Chew, and more. Scott discusses the challenges of going viral, the importance of having an "engagement-first" mindset, and the strategy behind FCS’s success. 🔗 Connect with Scott Emalfarb: Scott Emalfarb’s LinkedIn: https://www.linkedin.com/in/scottemalfarb/ FCS's website: https://freshcontentsociety.com/

13. 

    18 Sept 2024

    At 13 he started a business that grew to a million customers, now his agency has over 400 employees

    Alex Melen is the founder of SmartSites, an agency that has been recognized on the Forbes 5000 fastest-growing company 8 years in a row. His full-service digital marketing agency has over four hundred full-time employees and six offices worldwide. In this episode, Alex covers everything from starting one of the first & largest free web hosting providers as a teen to what has fueled growth for SmartSites to the changes he is seeing in the digital landscape. Chapters: 00:30 Introduction to Alex Mellon and SmartSites 03:11 T35 Hosting and the Rise of Free Web Hosting 13:24 Starting SmartSites 19:30 Finding their Value Add 22:08 SmartSite's Strategic Focus 24:21 Shifting from Low-Cost to Value 27:36 The Importance of Reputation 30:17 SmartSite's Growth 41:14 Adapting to Potential Disruption 🔗 Connect with Alex Melen: * Alex Melen’s LinkedIn: https://www.linkedin.com/in/alexmelen/ * SmartSites Website: https://www.smartsites.com/ (https://www.smartsites.com/) * Alex Melen’s Book: Automotive Research Marketing: https://www.amazon.com/dp/1637352115?ref_=cm_sw_r_cp_ud_dp_JNYFHTZ177M591DCRSZT (https://www.amazon.com/dp/1637352115?ref_=cm_sw_r_cp_ud_dp_JNYFHTZ177M591DCRSZT)

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