About Marketing Muscle Up Show With Richard Toutounji
Join Richard Toutounji from COM Marketing as he takes you behind the scenes into the conversations and strategies to help you grow your fitness & wellness business and build the life you've always dreamed.
Ep 208: Beyond the Script: Master The Art of Soft Skills & Sales Growth
In the latest episode of the Marketing Muscle Up Podcast Show Richard sat down with sales expert Steve Jensen for a powerful conversation around sales, AI, lead conversion and what businesses need to be doing right now to stay ahead.This podcast is full of value for business owners, sales teams and anyone wanting to improve communication, connection and conversions.In the podcast they dive into:
Why we only learn by DOING
The importance of practice, drills & rehearsing in sales
Steve’s PDR sales technique
How gym owners can use AI to save time & money
How quickly you should contact leads
Voice-to-text strategies to stand out from competitors
Why brand matters and what businesses should be proud of
If you are generating leads but struggling to convert them, this episode is packed with practical strategies you can start using immediately.
17 Mar 2026
Ep 207: Building Success Through AI Systems & GRIT
In this episode of the Marketing Muscle Up Show, Richard sits down with Robbie Mattei, who shares the secret to building success through grit and AI systems.
Robbie dives into the importance of focus, eliminating distractions in business and the habits that make high performers thrive. He also shares insights on leadership and building strong, high-performing teams.
He explains how simple AI systems have freed up his time, helping him grow his business and avoid burnout. Plus, he’s created two apps to help stay on track. Tune in to find out more!
#businessgrowth #fitnessbusiness #entrepreneurmindset #leadershipskills #aiforbusiness
3 Mar 2026
Ep 206: Exploring Where Fitness Meets Healthcare
In this episode, Richard sits down with Ken Griffin, CEO of AUSactive, for a powerful conversation about the future of Australia’s health and fitness industry.
Ken shares his journey prior to joining AUSactive, what he loves most about our sector and what excites him about the work ahead.
They dive into:
Building trust within the industry
The impact of GLP-1
Why AUSactive accreditation matters?
Care plans and bridging fitness with healthcare
Meeting clients where they’re at and asking the right onboarding questions
Supporting Australia’s ageing population through movement
If you’re a gym owner or fitness professional wanting to understand where the industry is heading, this is a episode you don't want to miss.
#AUSactive #FitnessIndustry #GymOwners #HealthAndFitness #FutureOfFitness
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