Marketing Negotiations, The Good, The Bad and The Ugly

About Marketing Negotiations, The Good, The Bad and The Ugly

On this podcast about negotiations, successful entrepreneur, expert negotiator and ex-procurement director, Mike Lander, is joined by CMOs and agency leaders as they dive into some of the most difficult and unheard-of marketing negotiations. During each episode, Mike and his guests share the ins and outs of their toughest deals to-date. They discuss obstacles, outcomes and learnings, as well as the emotional and mental challenges they’ve faced along the way. Hosted on Acast. See acast.com/privacy (https://acast.com/privacy) for more information.

Publisher

The Drum

Category

business

Language

en

Explicit

No

First episode

18 Jan 2023

Latest episode

1 Dec 2023

Latest episodes

25 episodes in the feed.

1. 

   1 Dec 2023

   Jonathan McCallum on experiential marketing in a changing landscape

   This week, host Mike Lander talks to Jonathan McCallum (SVP Managing Director UK & Norway, George P. Johnson) about the pandemic's impact on experiential marketing and how agencies adapted: building long-term client relationships, involving procurement, and effective negotiation strategies like understanding BATNA. Hosted on Acast. See acast.com/privacy (https://acast.com/privacy) for more information.

2. 

   28 Jun 2023

   Ian Sohn on mastering the art of collaborative negotiations

   This week, host Mike Lander talks to Ian Sohn (CEO North America, Iris) about the importance of collaboration; self-awareness, adaptability and strategic thinking in negotiations; and aiming for win-win outcomes and long-term partnerships. Hosted on Acast. See acast.com/privacy (https://acast.com/privacy) for more information.

3. 

   21 Jun 2023

   Stephany Sperberg on building trust, adaptability, and strategic alignment in negotiations

   This week, host Mike Lander talks to Stephany Sperberg (managing director, Hook) about flexibility, transparency, and openness in negotiations; understanding motivations and alignment; and adapting to changing circumstances and economic realities. Hosted on Acast. See acast.com/privacy (https://acast.com/privacy) for more information.

Contact Marketing Negotiations, The Good, The Bad and The Ugly

Guest appearances

Books guests

Based on episode analysis; this does not confirm that the show is currently accepting guests.