Welcome to Marketing OGs, where we spill the tea on what's hot in the fascinating world of Chinese marketing. Each episode, we bring you fresh insights into what's trending across China's marketing landscape. Join us for relaxed conversations with marketing minds who know the industry inside and out. We keep things simple, share real stories, and break down what makes campaigns tick in the world's most exciting market.
Lessons from the GBA: Why Chinese Brands Need Global Storytelling and Long-Term Thinking
In this episode of Marketing OGs, WPP Media China CEO Rupert McPetrie shares his frontline insights on Chinese brands going global. Using the Greater Bay Area as a lens, he explores how brands can find universal cultural touchpoints，and why long-term brand building is the key to winning global markets.
20 Nov 2025
Entering the Experiential Marketing Battlefield: Chinese Consumers Value Authenticity and Resonance
In this episode of Marketing OGs, we sit down with Rupert McPetrie, CEO of WPP Media China, as he shares his firsthand observations on China's market transformation. Chinese consumers are quietly shifting—from pursuing products alone to seeking immersive experiences, emotional resonance, and identity expression. Rupert offers a practitioner's perspective on how luxury maisons are reimagining consumer experience in this "new reality," and why China remains the frontier for global luxury innovation.
14 Aug 2025
From Hype to Everyday: A CEO's Observations and Reflections on AI Marketing
In this episode of Marketing OGs, we sit down with Rupert McPetrie, CEO of WPP Media China, as he shares his observations on AI marketing's evolution from trending topic to industry standard. From technology's impact on brand communication to Chinese companies' global expansion and cultural IP promotion overseas—join us for candid insights from a marketing veteran on this transformation.
14 Aug 2025
从风口到日常 | 一位CEO对AI营销的观察与思考
本期《Marketing OGs》节目中，我们邀请到WPP Media中国区CEO Rupert McPetrie，分享他对AI营销从热门话题到行业常态这一转变的观察。从技术影响品牌传播，到中国企业的全球化实践，再到文化IP的海外推广——让我们一起听听Rupert对这场营销变革的思考与见解。
In this episode of Marketing OGs, we sit down with Rupert McPetrie, CEO of WPP Media China, as he shares his observations on AI marketing's evolution from trending topic to industry standard. From technology's impact on brand communication to Chinese companies' global expansion and cultural IP promotion overseas—join us for candid insights from a marketing veteran on this transformation.
26 Jun 2025
This Year, Next Year: Dissecting WPP Media's MidYear Advertising Forecast
What does the future hold for global advertising? In this episode of Marketing OGs, we dive deep with Kate Scott-Dawkins, Jeff Foster, and Nidhi Shah from the WPP Media Intelligence team as they break down their latest advertising forecast report, "This Year, Next Year, MidYear Forecast." Get ready for expert insights on worldwide advertising trends, market predictions, evolving media consumption patterns, and how AI is reshaping our industry landscape.
26 Jun 2025
年底全球广告市场将达1.08万亿美元！解读WPP Media广告年中预测
Kate Scott-Dawkins, Jeff Foster, and Nidhi Shah from WPP Media Intelligence analyze the "This Year, Next Year, MidYear Forecast" report, offering insights on global advertising trends, AI's impact, and media consumption shifts in this interview episode.
24 Apr 2025
EP01. GroupM China CEO Rupert McPetrie on the Future of Media
Join us for our debut episode where we chat with Rupert McPetrie, CEO of GroupM China, about where China's media industry is headed. Discover why Rupert's optimistic about 2025 and how we could all benefit from historical perspectives to navigate today's complex media landscape.
24 Apr 2025
对话群邑中国CEO陆铭逸：展望中国媒介行业的未来
首期节目，我们有幸邀请到群邑中国CEO陆铭逸分享他对中国媒介行业未来的看法。陆总将剖析他看好2025年的理由，同时从历史角度出发，为大家解读如何在当下风云变幻的媒介格局中找准方向、把握机会。
Join us for our debut episode where we chat with Rupert McPetrie, CEO of GroupM China, about where China's media industry is headed. Discover why Rupert's optimistic about 2025 and how we could all benefit from historical perspectives to navigate today's complex media landscape.
Who has been a guest on Marketing OGs
Names identified in recent episode analyses. Showing up to five guests.
Kate Scott-Dawkins
Jeff Foster
Nidhi Shah
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Apple Podcasts (US)
5.0 / 5
1 ratings
Spotify
5.0 / 5
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