In Episode 117, we’re vibing with Gustavo Amorim, CMO at Stibo Systems, diving deep into how data trust, AI, and marketing intersect in the enterprise world. Gustavo shares how Stibo Systems helps companies build reliable data foundations, scale AI initiatives, and engage customers through events, communities, and digital strategies.
Whether you’re into AI, enterprise marketing, or data-driven strategies, this episode is packed with insights on how big companies create trustworthy systems while keeping human balance in a remote-first world.
Key Moments:
0:00 – Intro
1:32 – 1st Hot Sauce Shot
3:18 – What is Stibo Systems?
8:02 – Work-Life Balance & Personal Insights
12:02 – Agentic Marketing
17:11 – This or That Segment
18:56 – 2nd Hot Sauce Shot
22:06 – Rebranding Stibo: Company-Wide Shift
28:48 – AI Innovations
37:17 – Rapid Fire Round
40:49 – 3rd Hot Sauce Shot
42:28 – Marketing Strategy at Stibo
49:17 – Events Playbook
51:07 – Virtual Communities
57:28 – Revenue Question!
58:54 – 4th Hot Sauce Shot
1:03:21 – Question from the Last Guest
1:06:53 – Farewells & Takeaways
Why Watch?
If you’re in AI & Marketing, building trust with enterprise data, or exploring new ways to engage your audience, Gustavo’s insights are pure gold. Learn how to prioritize, apply AI with purpose, and create marketing strategies that actually drive outcomes.
🔔 Hit that subscribe button and don’t miss out on more real-talk with the biggest names in marketing!🌟 Connect with Gustavo: https://www.linkedin.com/in/gamorim (https://www.linkedin.com/in/gamorim) 🌟 Explore Stibo System: https://www.stibosystems.com/ (https://www.stibosystems.com/)
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Marketing on Mars is a podcast that brings unfiltered insights from the marketing world.
Twice a month, we sit down with founders, CEOs, and CMOs of huge companies to talk about marketing.
They tell us how they got started in marketing and offer suggestions for others looking to enter the field.
If you want more marketing tips or have any questions about our podcast, let us know in the comments!
Website- https://marketingonmars.com (https://marketingonmars.com)
Spotify- https://spoti.fi/3dKqHZG (https://spoti.fi/3dKqHZG)
Instagram- https://bit.ly/3U23sdM (https://bit.ly/3U23sdM)
Linkedin- https://bit.ly/3J7Hotb (https://bit.ly/3J7Hotb)
Youtube Channel- https://bit.ly/3zzum4u (https://bit.ly/3zzum4u)
Apple Podcast: https://bit.ly/3HmX3Fm (https://bit.ly/3HmX3Fm)
15 Aug 2025TRANSCRIPT
Work Smarter: AI & Human Magic in B2B Operations
In Episode 116, we’re vibing with Madison Conway, CMO at The DDC Group, about how a tech-led business process management company is turning complex operations into smooth, profitable experiences. She breaks down how The DDC Group helps clients optimize everything from CX and finance to data integration, making processes smarter, faster, and more efficient.
She also shares her journey into brand, marketing, and communications, plus how family-forward policies and AI tools are changing the way teams work and thrive.
Key Moments:
00:00 Intro
04:00 1st Hot Sauce 🌶️
05:22 Madison & DDC Intro
12:10 Working on the Road
16:43 AI in DDC
20:49 DDC Across Regions
22:56 This or That
24:53 2nd Hot Sauce 🌶️
26:22 Marketing at DDC
31:41 Her Marketing Superpower
35:00 3rd Hot Sauce 🌶️
37:35 Event Strategy
42:51 AI in Sales
50:10 Rapid Fire
55:43 4th Hot Sauce 🌶️
58:14 Upbringing & Values
59:20 Last Guest Question
01:06:42 Final Thoughts & Goodbyes
Why Watch?
If you’re curious about business ops, brand strategy, AI in marketing, or building a people-first culture, Madison’s journey shows how thoughtful, tech-driven approaches can create smarter, happier, and more profitable teams..
🔔 Hit that subscribe button and don’t miss out on more real-talk with the biggest names in marketing!🌟 Connect with Madison: https://www.linkedin.com/in/madison-conway/ (https://www.linkedin.com/in/madison-conway/) 🌟 Explore The DDC Group: https://theddcgroup.com/ (https://theddcgroup.com/)
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Marketing on Mars is a podcast that brings unfiltered insights from the marketing world.
Twice a month, we sit down with founders, CEOs, and CMOs of huge companies to talk about marketing.
They tell us how they got started in marketing and offer suggestions for others looking to enter the field.
If you want more marketing tips or have any questions about our podcast, let us know in the comments!
Website- https://marketingonmars.com (https://marketingonmars.com)
Spotify- https://spoti.fi/3dKqHZG (https://spoti.fi/3dKqHZG)
Instagram- https://bit.ly/3U23sdM (https://bit.ly/3U23sdM)
Linkedin- https://bit.ly/3J7Hotb (https://bit.ly/3J7Hotb)
Youtube Channel- https://bit.ly/3zzum4u (https://bit.ly/3zzum4u)
Apple Podcast: https://bit.ly/3HmX3Fm (https://bit.ly/3HmX3Fm)
18 Jul 2025TRANSCRIPT
Building a Music Experience: Deezer’s $550M Strategy
In Episode 115, we’re vibing with Maria Garrido, CMO at Deezer, about how the music streaming platform is not just about songs but about creativity, connection, and community. Maria shares how Deezer blends personalized experiences, AI, and innovative marketing to stay ahead of the curve. From expanding globally to partnering with artists, she reveals how Deezer is making its mark by thinking beyond music and creating a platform that’s truly about engaging audiences.
Key Moments:
00:00 - Intro
03:56 - 1st Hot Sauce Shot 🌶️
04:34 - Deezer’s Origin Story
06:48 - Maria’s Role and Organization at Deezer
10:23 - Maria’s Entrepreneurial Spirit & Journey
15:10 - “This or That” Fun Segment
17:02 - 2nd Hot Sauce Shot 🌶️
19:17 - Traveling, Experiences & How They Shape Branding
26:14 - Standing Out on Social Media
29:00 - Events IRL vs Social Media Engagement
35:00 - Revenue Growth Discussion
35:35 - 3rd Hot Sauce Shot 🌶️
38:07 - Event Strategy at Deezer
47:59 - Lady Gaga Budget Breakdown
48:30 - 4th Hot Sauce Shot 🌶️
50:00 - Rising Stars: Discovering Future Talent
53:35 - The Role of AI in Music and Marketing
56:50 - 5th Hot Sauce Shot 🌶️
01:01:07 - Question from the Previous Guest
01:07:21 - Goodbyes 👋
Why Watch?
If you’re into music, AI, or brand growth, this episode’s packed with real-world strategies and valuable insights from a leader at the forefront of the music streaming industry.
🔔 Hit that subscribe button and don’t miss out on more real-talk with the biggest names in marketing!🌟 Connect with Maria: https://www.linkedin.com/in/maria-garrido/ (https://www.linkedin.com/in/maria-garrido/) 🌟 Explore Deezer: https://www.deezer.com/en/offers (https://www.deezer.com/en/offers)
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Marketing on Mars is a podcast that brings unfiltered insights from the marketing world.
Twice a month, we sit down with founders, CEOs, and CMOs of huge companies to talk about marketing.
They tell us how they got started in marketing and offer suggestions for others looking to enter the field.
If you want more marketing tips or have any questions about our podcast, let us know in the comments!
Website- https://marketingonmars.com (https://marketingonmars.com)
Spotify- https://spoti.fi/3dKqHZG (https://spoti.fi/3dKqHZG)
Instagram- https://bit.ly/3U23sdM (https://bit.ly/3U23sdM)
Linkedin- https://bit.ly/3J7Hotb (https://bit.ly/3J7Hotb)
Youtube Channel- https://bit.ly/3zzum4u (https://bit.ly/3zzum4u)
Apple Podcast: https://bit.ly/3HmX3Fm (https://bit.ly/3HmX3Fm)
Inside a recent episode
The $190M Formula: Marketing, Events & Data
Published 12 Sept 2025 · Transcript excerpt
[…] But you're absolutely right. It's always a concern what we have been seeing more and more in the past year or so is where the data lives, right? So companies have been a lot more focused on understanding geographically, where is the data center? Where is my data resided, right? Which in previous years, the main thing was show me all the security protocols. And how are you going to keep my data secure? Now that remains, but now there's another topic which is show me where my data will actually physically reside in where the surface, right? Which is interesting, which is a kind of a new thing that we're seeing. […]
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