Welcome to Marketing on the Record — the podcast where we get real about digital marketing for law firms and the legal industry. Hosted by Good2bSocial's Keith Edwards, this is your go-to source for honest conversations about what's actually working (and what's not) in legal marketing today.
Each episode, Keith sits down with industry experts and thought leaders for candid conversations about the strategies shaping legal marketing. Whether you're struggling to navigate the brave new world of AIO and wondering where traditional SEO fits in, or looking to level up your social media, content marketing, or paid advertising strategy — we cover it all.
Your Logo Is Not Your Brand and Other Truths From Roy Sexton
How does one of legal marketing's most recognizable voices build brands, earn buy-in, and thrive in an increasingly AI-driven industry?
In this episode of Good2bSocial's Marketing on the Record podcast, host Keith Edwards sits down with Roy Sexton, CMO at Vedder in Chicago. Together they trace Roy's winding path into legal marketing, why you should "work with the willing," why a firm's culture and brand have to match, and a candid conversation about AI: where it helps, where it falls short, and why its most exciting use isn't content at all.
Inside this episode:
The "work with the willing" philosophy
Why a firm's logo, colors, and website are not your brand, and how internal culture must match the external promise
Differentiating without clichés
Rethinking AI in legal marketing
How introverts can use social media to build real influence
Building relationships that last
26 Jun 2026
Unlocking Sustainable Growth for Law Firms with Stuart Foster
Many law firms don't have a growth problem: They have a strategy problem.
In this episode of Good2bSocial's Marketing on the Record podcast, Stuart Foster, Co-Founder & Managing Partner of the companies S3 Growth Partners (https://s3growthpartners.com/) and Law Firm Fractional CMOs, joins host Keith Edwards (https://good2bsocial.com/about/team/keith-edwards/) to discuss the evolving landscape of law firm marketing, focusing on sustainable growth, the role of fractional CMOs, and the importance of branding.
Inside this episode:
How fractional CMOs can provide smaller firms with access to executive-level strategy
Why branding is non-negotiable
How AI is reshaping the way law firms are found and marketed
Inefficient, outdated marketing tactics that law firms should leave behind
The often untapped power of content marketing
What regular marketing audits can reveal about your firm's budget and strategy
26 Jun 2026
Building a Legal Marketing Agency for the AI Era
What happens when AI rewrites the rules of legal marketing?
For the very first episode of Marketing on the Record, host Keith Edwards (https://good2bsocial.com/about/team/keith-edwards/), Good2bSocial's President & CBDO sits down with his own partner, CEO Belinda DiGiambattista. Together, they unpack what it really takes to build, grow, and lead a marketing agency built for law firms.
Inside this episode:
How AI visibility and AIO strategies are shaking up SEO
The generational divide shaping AI adoption
Building culture and leading a remote team across nine states
Hard-won lessons from entrepreneurship
Good2bSocial's vision for proprietary AI agents
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