Behind every great revenue leader, campaign & tech stack is a Marketing Ops hero.
Hear critical learnings, unique opinions, and fearless confessions from the top marketing ops leaders in B2B tech.
Watch video replays: https://www.madkudu.com/mops-confessions-past-episodes
MOPs teams are expected to include members with a variety of backgrounds and skill sets to cover multiple responsibilities. Garrett Erny (https://www.linkedin.com/in/garrettwerny/) covers how to build teams with members who have different competencies, how to assess skill sets, building teams, and the best way to create realistic expectations with sprints and roadmaps.
21 Jul 2022
How to Get the Most of GTM Operations (ft. Richard Wasylynchuk)
Richard Wasylynchuk (https://www.linkedin.com/in/richardwasylynchuk/) discusses the relationship between marketing ops and revenue ops and how to organize people, processes, and technologies to get the most out of a full GTM operations organization. He covers the importance of Ops pros facilitating communication, understanding the Ops charter to enable flexibility to redefine it, and having an open dialogue about the GTM strategy and the expected outcomes of campaigns and programs.
14 Jul 2022
Untangling Processes (ft. Carissa McCall)
MOPs has the ability to enable progress by using a strategic approach of untangling and improving processes. Carissa McCall (https://www.linkedin.com/in/carissa-mccall/) covers how to translate technology mind mapping to stakeholders, communicating the value of ops, simplifying complex concepts for your audience, and how to manage the balance of maintenance and innovation.
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