Marketing, Optimized is a podcast for every marketer - seasoned and entry-level professionals; leaders of large teams, and the one-person show. In the Marketing, Optimized podcast, you’ll learn strategies, tips, techniques, and tools that will help you get the most out of your workday.
For most marketers, it seems like the list of projects and tasks to complete is never-ending. And, you aren't wrong. But there is a better way to prioritize and manage your time.
In today's episode our guest co-host, Nicole Watson, is diving deep into the not-so-sexy, but oddly interesting world of prioritization using the Eisenhower Matrix.
LEARN MORE: https://www.nicolewatson.net/blog/the-art-of-priority-juggling
MATRIX VISUAL: https://www.ntaskmanager.com/blog/eisenhower-matrix/
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Guest Host: Nicole Watson
WEBSITE: https://www.nicolewatson.net/
SOCIAL: https://www.linkedin.com/in/nicolecwatson/
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CONNECT WITH ME: https://www.linkedin.com/in/jeaneenbengtson/
WEBSITE: https://www.jeaneenbengtson.com/marketing-optimized-podcast
GET IN TOUCH: marketingoptimizedpodcast@gmail.com
18 Sept 2020
S1, E5: Creating a 30/60/90-Day Plan
The job market is tough right now, we’re in the middle of a pandemic that has changed everything. Whether you’re currently employed and looking for more stability or are one of the millions who have been impacted COVID-19 layoffs, you know that scoring that initial interview is difficult and when you do get it, you have to bring everything to the table.
In this episode, you’ll learn how to build a custom 30/60/90-Day Plan to share with a potential employer that will give you a competitive edge.
Download the free 30/60/90-Day Plan template (https://www.jeaneenbengtson.com/resources?utm_source=shownotes&utm_medium=podcast&utm_campaign=s1e5&utm_content=template) and get started.
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Have something to say about this week's episode? Drop me a line on my website | (https://www.jeaneenbengtson.com/contact?utm_source=shownotes&utm_medium=podcast&utm_campaign=s1e5&utm_content=contact)JeaneenBengtson.com (https://www.jeaneenbengtson.com/contact?utm_source=shownotes&utm_medium=podcast&utm_campaign=s1e5&utm_content=contact)
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11 Sept 2020
S1, E4: Copywriting for Marketers - Part II
Creative writing is not just a class you are forced to take in college. It’s a huge part of marketing. What you say and how you say it can be the difference between a successful campaign and one that never gets traction.
In this two-part series, I’m sharing some tips, strategies, and exercises that will help you become a more confident copywriter.
In this episode, I'm sharing hands-on exercises to get your creativity flowing and tips for writing for conversions.
LISTEN TO PART I HERE (https://anchor.fm/marketingoptimized/episodes/S1--E3-Copywriting-for-Marketers---Part-I-eirdop)
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Found this episode helpful? Share, subscribe, and review.
Have something to say about this week's episode? Drop me a line on my website | JeaneenBengtson.com (https://www.jeaneenbengtson.com/contact?utm_source=shownotes&utm_medium=podcast&utm_campaign=s1e3&utm_content=contact)
Join the discussion on Facebook | Facebook.com/groups/marketingoptimized (https://facebook.com/groups/marketingoptimized)
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Connect with me on LinkedIn | Linkedin.com/in/JeaneenBengtson (https://linkedin.com/in/JeaneenBengtson)
4 Sept 2020
S1, E3: Copywriting for Marketers - Part I
Creative writing is not just a class you are forced to take in college. It’s a huge part of marketing. What you say and how you say it can be the difference between a successful campaign and one that never gets traction.
In this two-part series, I’m sharing some tips, strategies, and exercises that will help you become a more confident copywriter.
First up, let’s get into the right frame of mind before we put pen to paper.
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Found this episode helpful? Share, subscribe, and review.
Have something to say about this week's episode? Drop me a line on my website | JeaneenBengtson.com (https://www.jeaneenbengtson.com/contact?utm_source=shownotes&utm_medium=podcast&utm_campaign=s1e3&utm_content=contact)
Join the discussion on Facebook | Facebook.com/groups/marketingoptimized (https://Facebook.com/groups/marketingoptimized )
Follow us on Instagram | @marketing.optimized (https://instagram.com/marketing.optimized)
Get the latest on LinkedIn | Linkedin.com/company/marketing-optimized (https://www.linkedin.com/company/marketing-optimized)
Connect with me on LinkedIn | Linkedin.com/in/JeaneenBengtson (https://Linkedin.com/in/JeaneenBengtson)
28 Aug 2020
S1, E2: Free Marketing Tools Round-Up
As you have probably figured out by now, marketing professionals are expected to wear a lot of hats. One day you might need to adjust code, the next day you may be designing a display ad, and tomorrow you could be writing headlines for an upcoming campaign. It's one of the best and most challenging parts of the gig.
But... we can't be experts in all things, and that is when we rely on tools. Today, we cover some free tools that will help you with graphic design, photography, project management, copywriting, and SEO.
Read more from the episode on my blog (http://jeaneenbengtson.com/post/9-free-marketing-tools-to-get-more-done?utm_source=shownotes&utm_medium=podcast&utm_campaign=s1e2&utm_content=blog).
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LINKS
Graphic Design
Canva.com (//Canva.com) | Design graphics, gifs, videos (Free and Premium)
PhotoPea.com (//PhotoPea.com) | In-Browser Photoshop Alternative (Free)
Unsplash.com (//Unsplash.com) | Royalty-Free Images (Free)
Pexels.com (//Pexels.com) | Royalty-Free Images and Videos (Free)
Pixabay.com (//Pixabay.com) | Royalty-Free Images and Videos (Free)
Project Management
Asana. com (//Asana. com) | Multi-use project management tool (Free and Premium)
UsePastel.com (//UsePastel.com) | Creative collaboration and feedback tool (Free and Premium)
Copywriting
Grammarly.com (//Grammarly.com) | Writing assistant browser extension
Words-to-Use.com (//Words-to-Use.com) | Word reference catalog
SEO
Yoast.com (//Yoast.com) | SEO WordPress Plug-in
AnswerThePublic.com (//AnswerThePublic.com) | Search Engine Consumer Insights
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21 Aug 2020
S1, E1: The Marketing Brief
If you've ever created or worked on a marketing campaign that got so far off track that you don't even remember why you started, this episode is for you. I'm sharing one of my all-time favorite tools in my marketing toolbox - a marketing brief. It will change your life. Ok, maybe your 9-5 life.
In this quick 10-minute episode, you'll learn how to execute a marketing brief that will not only promote team collaboration and alignment but also bring clarity and accountability to your marketing projects.
EPISODE RESOURCE | Download a free marketing brief template here: https://bit.ly/31gShV9 (https://bit.ly/31gShV9 )
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Connect with me on LinkedIn | Jeaneen Bengtson (https://bit.ly/3iZr8ft)
12 Aug 2020
Introducing the Marketing, Optimized Podcast
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