Marketing Over Milkshakes

About Marketing Over Milkshakes

Marketing Over Milkshakes is a podcast that goes behind the job titles of leading voices in affiliate marketing. The show explores the evolution of affiliate marketing, performance marketing, influencer partnerships and AI-driven commerce, helping ecommerce brands unlock one of the internet’s fastest-growing marketing channels. Brought to you by award-winning affiliate growth agency RevWise, each episode breaks down how affiliate programs, publisher partnerships, TikTok Shop, creator commerce and data-driven e-comm strategies drive scalable revenue and long-term brand growth.

Publisher

RevWise

Category

business

Language

en

Explicit

No

First episode

30 Jan 2026

Latest episode

1 Oct 2026

Latest episodes

21 episodes in the feed.

1. 

   1 Oct 2026

   TikTok Shop Growth Strategy: Sebastian Nelson on Affiliate Marketing, Creator Content and Social Commerce

   How can ecommerce brands scale TikTok Shop sales through affiliate marketing, creator partnerships and high volume content? Sebastian Nelson, Co Founder and CEO of Cruva, joins Marketing Over Milkshakes to explain how successful TikTok Shop brands recruit affiliates, build creator communities and turn performance content into scalable revenue. After generating six figures from a viral candle warmer, Sebastian built Cruva to solve the creator outreach, affiliate management and competitor research problems he faced as a seller. Sebastian reveals why follower count has little influence on affiliate sales, how brands can develop loyal creators and why the best TikTok Shop programmes combine compelling offers, strong commission structures and personal relationships. He also explains the role of creator tiers, competitor intelligence, live shopping data and content volume in driving GMV. Sebastian also explores the future of social commerce across TikTok, Meta and YouTube Shopping, before sharing how one viral video rescued his ecommerce business from debt and shaped the creation of Cruva. In this episode, you will hear: How TikTok Shop affiliates generate revenue for ecommerce brands Why follower count has little impact on affiliate sales performance Building creator communities, loyalty programmes and performance tiers Creating compelling product offers and commission structures Recruiting, managing and retaining high performing affiliates Using creator feedback and customer data to improve TikTok Shop strategy How competitor intelligence helps brands identify successful content Estimating competitor GMV, sales volume and creator performance Using bundles and exclusive products to protect retail agreements Balancing creator freedom with brand safety and content control Measuring the TikTok Shop halo effect across Amazon and Shopify Why brands can benefit from running TikTok Shop at break even Repurposing TikTok creator content for Meta advertising How TikTok Shop helps challenger brands compete with established companies The future of TikTok Shop, Meta, YouTube Shopping and social commerce Key Moments: 0:00 – Sebastian Nelson on TikTok Shop, AI and social commerce 5:01 – Why close customer relationships shaped Cruva 6:52 – How TikTok Shop affiliates generate revenue for brands 8:33 – How Cruva simplifies affiliate research, outreach and management 9:01 – The viral candle warmer that inspired Cruva 12:41 – Why affiliate follower count rarely predicts sales performance 15:18 – How smaller brands can build loyal creator partnerships 17:43 – Creating affiliate communities and performance tiers 20:38 – Competitor intelligence and TikTok Shop revenue estimates 25:45 – Capturing live shopping data and analysing sales performance 28:06: How customer behaviour influences Cruva’s product development 31:58 – The future of YouTube Shopping and social commerce 35:37 – Why Meta will develop stronger affiliate commerce tools 40:32 – TikTok’s ambition to become an everything app 46:30 – How TikTok Shop gives challenger brands greater opportunities 50:36 – Protecting retail agreements with bundles and exclusive products 54:50 – Managing creator freedom, brand safety and content control 58:03 – Handling AI videos and unsuitable affiliate content 1:00:03 – How leading brands produce thousands of creator videos 1:03:28 – The content volume required to generate millions in GMV 1:07:45: Measuring the TikTok Shop halo effect across Amazon and Shopify 1:11:42 – How TikTok Shop can reduce Amazon and Meta advertising costs 1:16:16 – Turning TikTok creator content into Meta advertising 1:25:43 – Entrepreneurship, social commerce and opportunities for young creators 1:31:06 – Choosing a co founder with complementary strengths 1:46:31: How one viral video rescued Sebastian’s business from debt 1:51:44 – Avoiding shiny object syndrome and focusing on proven growth 2:00:14 – The biggest TikTok Shop opportunity brands are missing

2. 

   17 Sept 2026

   Will AI Kill Google? Krystian Szastok on ChatGPT Search, AI SEO and the Future of Marketing

   What happens to brands when consumers stop searching Google and start asking AI what to buy? SEO and AI expert Krystian Szastok, Founder of Robot Zebra and former architect of the SEO division at Jellyfish, joins Marketing Over Milkshakes to explore how ChatGPT, Google AI Overviews and generative AI are changing search, ecommerce, affiliate marketing and digital marketing. Krystian explains why traditional SEO alone is no longer enough, why brands need to build visibility across the wider internet and how mentions, reviews, affiliate placements, digital PR and third-party recommendations can help AI systems understand which businesses and products deserve to be recommended. The conversation explores the shift from traditional search engine optimisation towards AI search optimisation, AI visibility and LLM discoverability, including how brands can improve their chances of appearing in ChatGPT, Gemini and AI-generated search results. They also look further ahead at the rise of AI shopping agents, clickless checkout, social commerce, TikTok Shop and a future where AI could automatically choose products, book hotels, answer emails and make increasingly important decisions on behalf of consumers. Krystian also explains why businesses that ignore this shift risk being left behind, how AI could reshape white-collar jobs and agencies, and why human strategy, judgement, creativity and accountability may become more valuable as automation accelerates. In this episode, you will hear: Why AI search could become the biggest change to marketing since Google How ChatGPT is changing traditional consumer search behaviour Why Google AI Overviews are reducing clicks to websites How brands can increase visibility inside ChatGPT, Gemini and AI search Why brand mentions, reviews, affiliates and digital PR matter for AI citations How third-party consensus can influence AI product recommendations Why smaller brands have both a huge challenge and opportunity in AI search How SEO agencies need to evolve for generative AI and LLM search Why businesses delaying investment in AI visibility could struggle to catch up How AI shopping agents and clickless checkout could change ecommerce The role of TikTok Shop and social commerce in an AI-led future Which white-collar jobs are already being disrupted by artificial intelligence Why strategy, creativity and human judgement still create competitive advantage The best- and worst-case scenarios for an AI-powered society Key Moments: 0:00 – The “Godfather of AI” and the future of search 2:08 – Krystian Szastok: SEO, Jellyfish, Robot Zebra and artificial intelligence 3:19 – What has changed since ChatGPT launched? 9:56 – Is AI already taking sales and traffic away from Google SEO? 13:31 – How brands can rank and get recommended in AI search 17:40 – Why third-party mentions and consensus influence AI visibility 18:51 – The AI opportunity for affiliate marketing, PR and publishers 24:56 – Google AI Overviews and the decline of traditional organic clicks 33:14 – Why brands that ignore AI could be left behind 34:59 – Why AI is a revolution rather than another marketing evolution 40:18 – AI shopping agents, automated purchasing and clickless checkout 48:13 – When will AI completely change the ecommerce customer journey? 59:08 – TikTok Shop, social commerce and the future of online shopping 1:02:11 – Will AI replace white-collar jobs and marketing agencies? 1:06:29 – The best and worst possible futures for artificial intelligence 1:22:08 – The one question Krystian would ask about the future of AI 1:31:08 – Why human judgement, strategy and accountability still matter

3. 

   3 Sept 2026

   Is This The End of Nespresso? CoffeeB and the Single-Serve Coffee Revolution

   Can a new coffee system disrupt the single-serve coffee market by removing the pod completely? James Newitt joins Gary Winter for this episode Marketing Over Milkshakes to explain how challenger coffee brand CoffeB plans to take on the coffee giants with a capsule-free alternative to traditional single-serve coffee. CoffeeB replaces plastic and aluminium capsules with patented Coffee Balls: compressed roasted coffee protected by a plant-based coating and designed to break down after brewing. James’ entrepreneurial story began long before CoffeeB. He helped turn beef jerky from a niche US snack into a mainstream UK supermarket category, building Wild West Beef Jerky, supplying Costco, Tesco and Sainsbury’s, competing against Jack Link’s and creating a licensing partnership with the Sidemen. He also shares lessons from selling his meat snacks business, negotiating a multi-million-pound exit, launching challenger brands and understanding whether consumers are genuinely ready for innovation. In this episode, you will hear: How CoffeeB is disrupting the traditional coffee pod market How Coffee Balls remove plastic and aluminium capsules Securing the exclusive UK and Ireland CoffeeB licence 700,000 machines and 220 million Coffee Balls already sold in Europe Building Wild West Beef Jerky and the UK meat snacks category Competing against global FMCG giant Jack Link’s The Sidemen licensing partnership and creator marketing Selling a multi-million-pound business and lessons from the exit Why market timing can determine whether innovation succeeds Launching CoffeeB through influencers, Amazon, retail and experiential marketing Key Moments: 0:00: CoffeeB and the scale of global coffee pod waste 04:37: James Newitt: CoffeeB, Wild West Beef Jerky and challenger brands 06:37: How James secured the UK and Ireland CoffeeB opportunity 15:16: 700,000 machines, 220 million Coffee Balls and CoffeeB technology 18:05: Why coffee capsule waste creates a huge consumer opportunity 22:39: Why Nespresso faces a challenge moving beyond coffee pods 33:10: How America inspired James to launch a UK beef jerky business 49:58: Starting Wild West Beef Jerky from a bedroom and landing Costco 1:03:42: Building UK manufacturing and a supermarket meat snacks category 1:09:54: The Sidemen licensing deal and creator-led FMCG marketing 1:24:07: The multi-million-pound exit James would negotiate differently 1:35:42: Launching CoffeeB with influencers, Amazon and retail growth 1:40:51: Supermarkets, hotels and CoffeeB’s expansion strategy 1:53:45: James Newitt’s biggest business lesson and regret

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Spotify

5.0 / 5

33 ratings

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Books guests

Based on episode analysis; this does not confirm that the show is currently accepting guests.