Marketing Over Wine

About Marketing Over Wine

Marketing Over Wine is a podcast where marketing professionals talk about the behind-the-scenes of marketing (their career stories, marketing strategies, successes, failures, challenges, and misconceptions) over an occasional glass of wine. The stories are funny, emotional, and, above all, insightful. Whether you're just starting out in marketing and need to learn the ropes, an experienced marketer seeking fresh perspectives, or a business owner looking for insights to boost your brand, you’re in the right place. Each episode is an unfiltered masterclass. So, come join us.

Publisher

Marketing Over Wine

Category

business

Language

en

Explicit

No

First episode

7 Nov 2023

Latest episode

22 Jun 2024

Latest episodes

18 episodes in the feed.

1. 

   22 Jun 2024

   016: Lessons from a 30-year career of a digital marketer | Lisa Apolinski, CMC (Part 2)

   Listen to Part 1 with Lisa Apolinski here: Spotify: https://open.spotify.com/episode/4chVuInvvN9hvyhOoWIcQo?si=dNowzc1AR9aoNvgSm_5lGQ (https://open.spotify.com/episode/4chVuInvvN9hvyhOoWIcQo?si=dNowzc1AR9aoNvgSm_5lGQ) Apple Podcasts: https://podcasts.apple.com/us/podcast/016-lessons-from-a-30-year-career-of-a/id1715634792?i=1000658919587 (https://podcasts.apple.com/us/podcast/016-lessons-from-a-30-year-career-of-a/id1715634792?i=1000658919587) Lisa Apolinski is a digital marketer, content coach, international speaker, and author. In 2012, Lisa founded 3 Dog Write, Inc., a full-service digital consulting agency. Before then Lisa has been in digital marketing for 2 decades, bringing her years of experience to 30+ years. In the last ten years, Lisa has helped her clients create nearly $1 billion in revenue growth. She has been featured on Forbes.com and the New York Times on multiple occasions for her expertise in digital marketing growth strategies. Because of her work with companies to help them develop and share their digital messaging, she has been dubbed “America’s Digital Content Futurist.” Today, Lisa works with business leaders who want to accelerate revenue and take market share using digital growth strategies. In this episode, we discuss; how digital marketing works digital marketing tools digital marketing channels digital marketing fundamentals digital marketing skills digital marketing benefits digital marketing trends 2024 digital marketing how to get started digital marketing responsibilities email segmentation storytelling for marketing content marketing storytelling community based marketing how to promote business through digital marketing how to become a self made digital marketing expert how to become a digital marketing expert how to choose the right digital marketing agency how to find clients for digital marketing what are the benefits of digital marketing what is the difference between traditional and digital marketing content marketing vs digital marketing creativity and productivity — This episode was edited and produced by Olawunmi Olaniyi (https://www.linkedin.com/in/olawunmi-olaniyi/). For inquiries about sponsoring the podcast, email sponsorships@marketingoverwine.com (mailto:sponsorships@marketingoverwine.com). — Where to find Lisa Apolinski: LinkedIn: Lisa Apolinski, CMC (https://www.linkedin.com/in/lisaapolinski) Agency Website: 3 Dog Write Inc. (https://3dogwrite.com/) — Where to find Marketing Over Wine: Email us at marketingoverwine@gmail.com (mailto:marketingoverwine@gmail.com). We love hearing from you. Follow us on Instagram: @marketingoverwine (https://instagram.com/marketingoverwine) ⁠Follow on Twitter: @⁠MktgOverWine (https://twitter.com/MktgOverWine) Follow us on LinkedIn: Marketing Over Wine (https://www.linkedin.com/company/marketing-over-wine/) Visit our website for more episodes and transcripts: marketingoverwine.com (https://marketingoverwine.com/) — ⌚ TIMESTAMPS (00:00) - Recap (00:58) - Introduction (02:20) - How to attract new customers (07:22) - Lisa’s 30-year career biggest challenges and how she overcame them (14:02) - How to find clients as a freelancer (18:15) - 2024 predictions: what’s the future of AI in digital marketing (25:18) - Lisa’s digital marketing tools (27:38) - What's the difference between content marketing vs digital marketing (31:50) - What has helped Lisa stay creative and productive through her 30 years career (34:53) - Advice for aspiring and new marketing professionals (40:15) - Lisa’s favourite type of wine (40:35) - If you could have a glass of wine with anyone, who would it be and why? (41:08) - Learn more about Lisa Apolinski If you liked this episode, please subscribe and tap the notification bell so you’ll be informed when the next episode is published. — All background music used is by various artists on Pixabay (https://pixabay.com/music/).

2. 

   13 Jun 2024

   016: Lessons from a 30-year career of a digital marketer | Lisa Apolinski, CMC (Part 1)

   Lisa Apolinski is a digital marketer, content coach, international speaker, and author. In 2012, Lisa founded 3 Dog Write, Inc., a full-service digital consulting agency. Before then Lisa has been in digital marketing for 2 decades, bringing her years of experience to 30+ years. In the last ten years, Lisa has helped her clients create nearly $1 billion in revenue growth. She has been featured on Forbes.com and the New York Times on multiple occasions for her expertise in digital marketing growth strategies. Because of her work with companies to help them develop and share their digital messaging, she has been dubbed “America’s Digital Content Futurist.” Today, Lisa works with business leaders who want to accelerate revenue and take market share using digital growth strategies. This is part 1 of a two-part episode with Lisa Apolinski. In this episode, we discuss; how digital marketing works digital marketing tools digital marketing channels digital marketing fundamentals digital marketing skills digital marketing benefits digital marketing trends 2024 digital marketing how to get started digital marketing responsibilities email segmentation storytelling for marketing content marketing storytelling community based marketing how to promote business through digital marketing how to become a self made digital marketing expert how to become a digital marketing expert how to choose the right digital marketing agency how to find clients for digital marketing what are the benefits of digital marketing what is the difference between traditional and digital marketing — This episode was edited by Adedayo Abiodun (https://x.com/aeadedayo?s=09) and Olawunmi Olaniyi (https://www.linkedin.com/in/olawunmi-olaniyi/). Produced by Olawunmi Olaniyi (https://www.linkedin.com/in/olawunmi-olaniyi/). For inquiries about sponsoring the podcast, email sponsorships@marketingoverwine.com (mailto:sponsorships@marketingoverwine.com). — Where to find Lisa Apolinski: LinkedIn: Lisa Apolinski, CMC (https://www.linkedin.com/in/lisaapolinski) Agency Website: 3 Dog Write Inc. (https://3dogwrite.com/) — Where to find Marketing Over Wine: Email us at marketingoverwine@gmail.com (mailto:marketingoverwine@gmail.com). We love hearing from you. Follow us on Instagram: @marketingoverwine (https://instagram.com/marketingoverwine) ⁠Follow on Twitter: @⁠MktgOverWine (https://twitter.com/MktgOverWine) Follow us on LinkedIn: Marketing Over Wine (https://www.linkedin.com/company/marketing-over-wine/) Visit our website for more episodes and transcripts: marketingoverwine.com (https://marketingoverwine.com/) — ⌚ TIMESTAMPS (00:00) - Introduction (01:38) - Meet Lisa Apolinski (04:46) - Lisa’s agency, 3 Dog Write origin story (06:56) - Lisa Apolinski 30-year career background (12:31) - Why email segmentation matters (18:20) - Why storytelling matters in your branding (19:38) - Common digital marketing myths debunked (36:12) - Using storytelling in marketing (44:08) - How can marketers building a personal brand create content that cuts through the noise in digital marketing (49:38) - Community engagement marketing strategies for small businesses Part 2 with Lisa Apolinski goes live next Thursday at 10 a.m. GMT+1. If you liked this episode, please subscribe and tap the notification bell so you’ll be informed when the next episode is published. — All background music used is by various artists on Pixabay (https://pixabay.com/music/).

3. 

   23 May 2024

   015: How to create engaging content for social media, Career Story & More | Omobolaji Ajibare (TheSocialMediaOga)

   Today’s guest is Omobolaji Ajibare, popularly known as Bolaji Billionss or TheSocialMediaOga. Omobolaji is the social media manager’s manager, video content creator, coach, and speaker. In this episode, we discuss; How to create engaging social media content What it means to be a social media marketing manager Difference between content creator and Influencer Differences between a social media manager and a content creator Social Media Manager job description Where to find social media management clients Social media manager job requirements How to build a social media following from scratch Social media management tools How to make a social media portfolio AI and social media Social media onboarding Social media content manager — This episode was edited and produced by Olawunmi Olaniyi (https://www.linkedin.com/in/olawunmi-olaniyi/). For inquiries about sponsoring the podcast, email sponsorships@marketingoverwine.com (mailto:sponsorships@marketingoverwine.com). — Where to find Omobolaji Ajibare: LinkedIn: Omobolaji Ajibare (https://www.linkedin.com/in/omobolaji-ajibare/) Bolajibillionss on Instagram (https://www.instagram.com/bolajibillionss/) Thesocialmediaoga on Instagram (https://www.instagram.com/thesocialmediaoga/) — Where to find Marketing Over Wine: Email us at marketingoverwine@gmail.com (mailto:marketingoverwine@gmail.com). We love hearing from you. Follow us on Instagram: @marketingoverwine (https://instagram.com/marketingoverwine) ⁠Follow on Twitter: @⁠MktgOverWine (https://twitter.com/MktgOverWine) Follow us on LinkedIn: Marketing Over Wine (https://www.linkedin.com/company/marketing-over-wine/) Visit our website for more episodes and transcripts: marketingoverwine.com (https://marketingoverwine.com/) — ⌚ TIMESTAMPS (00:00) - Introduction (00:50) - Meet Omobolaji Ajibare (01:35) - How to onboard a new client for social media management? (04:32) - Omobolaji marketing career story (05:00) - Is a content creator a social media manager? (09:34) - Differences between a social media manager, a content creator, and an influencer (14:27) - Social Media Manager job description (25:10) - Is a social media manager in charge of driving sales (28:15) - Misconceptions about social media management (29:37) - Do social media managers need a large following to get clients (39:00) - Social media onboarding checklist (44:25) - Do you need to learn all the social media platforms (46:17) - How to build a social media following from scratch (49:40) - How to create engaging content for social media (53:25) - Social media manager's pet peeves (56:55) - How to find clients as a social media manager (59:13) - How to make a social media portfolio (1:01:50) - AI and social media (1:04:28) - Social media management tools according to their usage (1:07:16) - Omobolaji’s top social media management advice (1:12:08) - If you could have a glass of wine with anyone, who would it be and why? (1:13:35) - Learn more about Omobolaji Ajibare (TheSocialMediaOga) A new episode of the Marketing Over Wine podcast is released every Thursday! If you liked this episode, please subscribe and tap the notification bell so you’ll be informed when the next episode is published. — All background music used is by various artists on Pixabay (https://pixabay.com/music/).

4. 

   10 May 2024

   014: How to succeed as a social media marketing manager | Elise Dalrymple-Keast (Director, Brandsitters Agency)

   Social media management is one of the most misunderstood roles in marketing. “Is a social media manager a content creator?” “Is it not just posting on social media?” “Social media managers should have a large following to prove their worth.” “Social media marketing is irrelevant — it doesn’t drive sales.” Today’s guest is Elise Dalrymple-Keast. She’s the director and co-founder of Brainsitters, a social media marketing agency specializing in social strategy, social media management, content creation, and digital advertising. Previously, Elise was a Marketing and Communications Manager, a Video Content Creator, and a content producer. So, she’s the perfect first guest to answer the many questions about social media management and share her career story. In this episode, we discuss: What it means to be a social media marketing manager Differences between a social media manager and a content creator Advantages of social media marketing SMM marketing Skills a social media manager should have AI and social media Social media onboarding Unpopular tools for social media marketing Social media content manager — This episode was edited and produced by Olawunmi Olaniyi (https://www.linkedin.com/in/olawunmi-olaniyi/). For inquiries about sponsoring the podcast, email marketingoverwine@gmail.com (mailto:marketingoverwine@gmail.com). — Where to find Elise Dalrymple-Keast: LinkedIn: Elise Dalrymple-Keast (https://www.linkedin.com/in/elise-dalrymple-keast-65336357/) Social media marketing agency: Brandsitters (https://www.brandsitters.co.nz/) — Where to find Marketing Over Wine: Email us at marketingoverwine@gmail.com (mailto:marketingoverwine@gmail.com). We love hearing from you. Follow us on Instagram: @marketingoverwine (https://instagram.com/marketingoverwine) ⁠Follow on Twitter: @⁠MktgOverWine (https://twitter.com/MktgOverWine) Follow us on LinkedIn: Marketing Over Wine (https://www.linkedin.com/company/marketing-over-wine/) Visit our website for more episodes and transcripts: marketingoverwine.com (https://marketingoverwine.com/) — ⌚ TIMESTAMPS (00:00) - Introduction (00:50) - Elise career background (01:35) - How to onboard a new client for social media management? (05:00) - Is a content creator a social media manager? (11:43) - Why Elise got into social media management: her marketing career story (16:08) - Myths of social media marketing (19:46) - Do social media managers need to have a large following on their personal accounts? (26:35) - What should be in a social media management portfolio? (28:22) - How much to charge for social media management (31:00) - What to know before becoming a social media manager (33:37) - Pet peeves for social media managers (38:55) - How to set social media goals and reach them (42:00) - Social media marketing tools (44:05) - Tips for social media managers — for new and existing social media managers (49:03) - Keys to social media marketing success (50:40) - Elise favorite type of wine (51:23) - If you could have a glass of wine with anyone, who would it be and why? (53:40) - Learn more about Elise Dalrymple-Keast. A new episode of the Marketing Over Wine podcast is released every Thursday! If you liked this episode, please subscribe and tap the notification bell so you’ll be informed when the next episode is published — All background music used is by various artists on Pixabay (https://pixabay.com/music/).

5. 

   25 Apr 2024

   013: Using the HUMAN framework to write “unboring” B2B content: A career conversation with Rebecca Rosenberg

   How do you write “unboring” content that is HUMAN — Holistic, Useful, Memorable, Authentic, and Neat? Today, Rebecca Rosenberg, a conversational copywriter and brand strategist, shares the story and insights from her seven-year in-house and seven-year freelance marketing career. She also talks about the HUMAN framework she coined to write unboring content for leading brands. Rebecca has worked with notable brands like Investopedia, The Balance, Alert Media, DATAMARK, and CamelBak. Enjoy the episode, and let me know what you think about it. With love always, Olaniyi. ----- A new episode of the Marketing Over Wine podcast is released every Thursday! If you liked this episode, please subscribe and tap the notification bell so you’ll be informed when the next episode is published. ⌚ TIMESTAMPS (00:00) - Introduction (00:49) - Meet Rebecca Rosenberg (02:20) - Why switch from a 7-year in-house marketing career to freelance? (05:16) - Which is better: in-house vs freelance? (08:50) - What does it mean to be a conversational copywriter? (10:00) - What is the HUMAN framework and how can any marketer use it? (15:46) - Biggest changes in the marketing industry through the last decade (17:48) - Biggest misconceptions about brand strategy (19:09) - How to set your rates, and when is the right time to increase them? (21:19) - How to write the perfect article introduction and conclusion? (23:17) - How Rebecca gets new marketing clients (26:03) - Least amount and most amount earned as a freelance conversational copywriter and brand strategist (28:52) - Things I wish I could tell my younger self (29:50) - Secret tools that increase Rebecca’s productivity (31:50) - What 4 skills do marketers need over the next 5 to 10 years? (33:29) - Unpopular things that can help you stay creative and maintain balance (37:00) - Non-marketing books you need to read as a marketer (37:50) - Favourite type of wine (38:06) - If you could have a glass of wine with anyone, who would it be and why? (38:56) - Learn more about Rebecca Rosenberg ----- Email us at marketingoverwine@gmail.com (mailto:marketingoverwine@gmail.com). We love hearing from you. Follow us on Instagram: @marketingoverwine (https://instagram.com/marketingoverwine) ⁠Follow on Twitter: @⁠MktgOverWine (https://twitter.com/MktgOverWine) Follow us on LinkedIn: Marketing Over Wine (https://www.linkedin.com/company/marketing-over-wine/) Visit our website for more: marketingoverwine.com (https://marketingoverwine.com/) This episode was edited by Adedayo Abiodun (https://x.com/aeadedayo?s=09) and Olawunmi Olaniyi (https://www.linkedin.com/in/olawunmi-olaniyi/). Produced by Olawunmi Olaniyi (https://www.linkedin.com/in/olawunmi-olaniyi/). RESOURCES Connect with Rebecca Rosenberg on LinkedIn (https://www.linkedin.com/in/rebeccasusanrosenberg/) Visit Rebecca’s Website (https://rebeccarosenberg.net/) ------- All background music used is by various artists on Pixabay (https://pixabay.com/music/).

6. 

   11 Apr 2024

   012: Origin Story & Career Lessons of a Product Marketer in Tech with Ore Badmus

   As the lead product marketer, Ore Badmus leads the product and communications team at Pade HCM, a SaaS company that helps African businesses hire, manage and pay their team. She's also the co-founder of Temsi Africa, an initiative helping more people transition better and grow in their tech marketing careers to populate a truly rewarding ecosystem. She has previously worked with the FinTech startup Eyowo, the popular EdTech uLesson, and the marketing agency Loose Media Limited. In this episode, Ore shares her career story as a product marketing manager, what she does day to day as a product marketer, her role in the recent rebrand of Pade HCM, and so much more. P.S: Ore is the first product marketer I’m chatting with on the pod. Enjoy the episode, and let me know what you think about it. ----- A new episode of the Marketing Over Wine podcast is released every Thursday! If you liked this episode, please subscribe and tap the notification bell so you’ll be informed when the next episode is published. ⌚ TIMESTAMPS (00:00) - Introduction (00:44) - Meet Ore Badmus (01:47) - Rebranding process of Pade HCM from the product marketing angle (03:14) - Ore’s career journey to becoming a product marketer (05:53) - What courses did Ore take to become a product marketer? (06:50) - Product Marketer vs Growth Marketer vs Content Marketer vs Content Writer (13:36) - When should you hire your first product marketing manager? (17:07) - What does a product marketer do day to day? (19:31) - What does the process of brand awareness and sale process refinement look like in practice? (23:25) - What tools are used for product marketing? (24:13) - What is Temsi Africa and what do they do? (28:42) - 3 skills every product marketing manager needs (30:54) - For a newbie product marketer: how to price your services? (37:38) - If you could give your younger self any advice, what would it be? (40:47) - Ore’s favourite type of wine (42:32) - If you could have a glass of wine with any marketing professional (or anyone outside marketing), past or present, who would it be and why? (44:03) - Learn more about Ore Badmus. ----- Email us at marketingoverwine@gmail.com (mailto:marketingoverwine@gmail.com). We love hearing from you. Follow us on Instagram: @marketingoverwine (https://instagram.com/marketingoverwine) ⁠Follow on Twitter: @⁠MktgOverWine (https://twitter.com/MktgOverWine) Follow us on LinkedIn: Marketing Over Wine (https://www.linkedin.com/company/marketing-over-wine/) Visit our website for more: marketingoverwine.com (https://marketingoverwine.com/) This episode was edited and produced by Olawunmi Olaniyi (https://www.linkedin.com/in/olawunmi-olaniyi/). RESOURCES Apply to join Temsi Africa (https://temsiafrica.vzy.io/about-us) ------- All background music used is by various artists on Pixabay (https://pixabay.com/music/).

7. 

   28 Mar 2024

   011: From English & Literature to Freelance Writing for SaaS, E-commerce, and Marketing brands.

   In this week's episode, we chat with Ashley Cummings (https://www.linkedin.com/in/ashleyrcummings/), a freelance writer for SaaS, e-commerce, and marketing brands. Ashley has written for top brands like Shopify, Copyhackers, Clearscope, Dreamhost, HostGator, Salesforce, and many others. On the personal side, when Ashley is not on Twitter or LinkedIn, she’s writing a newsletter called Content Connect that reaches 7,000 content marketers and writers. Enjoy the episode, and let us know what you think about it. ----- A new episode of the Marketing Over Wine podcast is released every Thursday! If you liked this episode, please subscribe and tap the notification bell so you’ll be informed when the next episode is published. ⌚ TIMESTAMPS (00:00) - Introduction (00:46) - Meet Ashley Cummings (01:20) - Will AI replace marketing jobs? (03:37) - How to be part of the 5% of marketers whose jobs cannot be replaced by AI? (05:17) - How and why did Ashley Cummings get into marketing? (06:53) - What client acquisition method does Ashley use to work with leading SaaS, E-commerce, and marketing brands? (09:15) - How do you manage your career and motherhood? (11:36) - How do you create a SaaS writing portfolio for anyone transitioning from other content writing industries to SaaS? (14:28) - How do you write content your readers will remember and share? (19:26) - How do you find subject-matter experts to interview for SaaS blog articles? (21:31) - What tools does Ashley use as a SaaS writer? (22:52) - Least and most amount earned as a SaaS writer (24:17) - When and how to raise your rates? (27:32) - How to become a successful SaaS writer and be easily recommendable? (29:16) - Ashley’s career’s biggest challenges and how she overcome them (30:49) - Predictions: How will marketing evolve in the next 5 or 10 years? (31:57) - Favourite type of wine (32:33) - If you could have a glass of wine with any marketing professional, past or present, who would it be? (33:10) - Learn more about Ashley Cummings ----- Email us at marketingoverwine@gmail.com (mailto:marketingoverwine@gmail.com). We love hearing from you. Follow us on Instagram: @marketingoverwine (https://instagram.com/marketingoverwine) ⁠Follow on Twitter: @⁠MktgOverWine (https://twitter.com/MktgOverWine) Follow us on LinkedIn: Marketing Over Wine (https://www.linkedin.com/company/marketing-over-wine/) Visit our website for more: marketingoverwine.com (https://marketingoverwine.com/) This episode was edited and produced by Olawunmi Olaniyi (https://www.linkedin.com/in/olawunmi-olaniyi/). RESOURCES Ashley’s Facebook Group: Freelance Copywriters & Content Writers (https://www.facebook.com/groups/copywritersandcontentwriters/) Ashley’s Content Connect Newsletter (https://www.ashleyrcummings.com/newsletter) Read Ashley’s Freelance Writing Rates Report  (https://www.ashleyrcummings.com/news/how-much-should-freelance-writers-charge) ------- All background music used is by various artists on Pixabay (https://pixabay.com/music/).

8. 

   7 Mar 2024

   010: How Ben Guttmann Built a 7-Figures Marketing Agency and His Career Lessons

   As the former co-founder and managing partner at Digital Natives Group, Ben Guttmann’s team was behind the #1 most popular destination marketing app (I Love NY) and the #1 best-selling book of 2014, “Grain Brain” by Dr. David Perlmutter. He has also worked with other renowned clients such as Comcast, the NFL, NBCUniversal, Hachette Book Group, and The Nature Conservancy. Today, Ben is an author and has written a book titled "Simply Put: Why Clear Messages Win—and How to Design Them." He also teaches digital marketing at Baruch College, the largest business school in the United States. In addition, Ben consults with various thought leaders and venture-backed startups. This is the career story of marketing and communications expert, Ben Guttmann (https://www.linkedin.com/in/benguttmann/). Enjoy! ----- A new episode of the Marketing Over Wine podcast is released every Thursday! If you liked this episode, please subscribe and tap the notification bell so you’ll be informed when the next episode is published. ⌚ TIMESTAMPS (00:00) - Introduction (00:47) - Meet Ben Guttmann (01:39) - Ben’s creative thought process behind creating different marketing campaigns (05:26) - How do you ensure consistent messaging across different marketing channels? (09:00) - Why is brand messaging so important? (10:01) - How did Ben Guttmann get into marketing? (12:20) - Misconceptions about marketing and communications (13:32) - Lead generation strategies that grew Digital Natives Group to a 7-figures marketing agency (16:27) - Marketing agency life vs Teaching marketing (19:09) - How to create clear and concise messages? (21:59) - How do we set marketing communication priorities when we know everything will change in 5 or 10 years? (23:40) - Book recommendations for marketers (26:59) - One marketing trend here to stay, one that is overrated (30:06) - Advice to younger self (31:44) - What tools do you use daily in your workflow? (35:42) - Favourite type of wine (36:08) - If you could have a glass of wine with any marketing professional, past or present, who would it be? (36:52) - Learn more about Ben Guttmann ----- Email us at marketingoverwine@gmail.com (mailto:marketingoverwine@gmail.com). We love hearing from you. Follow us on Instagram: @marketingoverwine (https://instagram.com/marketingoverwine) ⁠Follow on Twitter: @⁠MktgOverWine (https://twitter.com/MktgOverWine) Follow us on LinkedIn: Marketing Over Wine (https://www.linkedin.com/company/marketing-over-wine/) Visit our website for more: marketingoverwine.com (https://marketingoverwine.com/) This episode was edited and produced by Olawunmi Olaniyi (https://www.linkedin.com/in/olawunmi-olaniyi/). RESOURCES Ben’s Book: Simply Put: Why Clear Messages Win — and How to Design Them (https://www.benguttmann.com/simply-put-book) Ben’s Newsletter: 3 Simple Things (https://www.benguttmann.com/newsletter) ------- All background music used is by various artists on Pixabay (https://pixabay.com/music/).

9. 

   29 Feb 2024

   009: The Microbiologist-turned-UX-Writer at the Intersection of Tech & Marketing with Katherine Igiezele

   Katherine Igiezele (https://linkedin.com/in/katherine-igiezele-ux-writer) is a UX Writer and Strategist at TopTal and the founder of UX Content Champ (https://uxcontentchamp.com/). Besides her love for everything pink, Kat works passionately at the intersection of product-led growth and user experience. In this episode, she shares the origin of her career story, addresses misconceptions about UX writing, breaks down UX writing in its entirety, talks about her course, the UX Content Champ, and much more. Enjoy! ----- A new episode of the Marketing Over Wine podcast is released every Thursday! If you liked this episode, please subscribe and tap the notification bell so you’re informed when the next episode is published. ⌚ TIMESTAMPS (00:00) - Introduction (00:47) - Meet Katherine Igiezele (01:57) - What is the difference between UX Writing, Copywriting, and Content Design? (08:38) - Katherine Igiezele UX writing career story - the journey of how she got into UX writing (12:57) - What courses did you take to become a UX writer? (17:03) - What does a UX writer do in a day? (23:32) - How do you help users understand your product without making them feel stupid? (28:56) - What is different about the UX Content Champ? (33:36) - What exactly are T-shaped content and T-shaped skills? (39:54) - How do you ensure your UX writing is clear, helpful and concise? (44:33) - Advice for anyone who wants to become a UX writer (47:16) - What should be in a UX writing portfolio, and how to create the best one? (56:57) - Predictions for AI and UX writing (1:00:55) - Favourite type of wine (1:01:18) - If you could have a glass of wine with any marketing professional, past or present, who would it be? (1:01:39) - What tools do you use day-to-day as part of your workflow? ----- Email us at marketingoverwine@gmail.com (mailto:marketingoverwine@gmail.com). We love hearing from you. Follow us on Instagram: @marketingoverwine (https://instagram.com/marketingoverwine) ⁠Follow on Twitter: @⁠MktgOverWine (https://twitter.com/MktgOverWine) Follow us on LinkedIn: Marketing Over Wine (https://www.linkedin.com/company/marketing-over-wine/) Visit our website for more: marketingoverwine.com (https://marketingoverwine.com/) This episode was edited and produced by Olawunmi Olaniyi (https://www.linkedin.com/in/olawunmi-olaniyi/). RESOURCES UX Content Champ Course (https://uxcontentchamp.com/) Will AI Replace UX Writers or Writers in General? (https://thekatcopy.com/will-ai-replace-ux-writers/) How to Build a UX Writing Portfolio: A Practical Guide (https://thekatcopy.com/build-a-ux-writing-portfolio/) ------- All background music used is by various artists on Pixabay (https://pixabay.com/music/).

10. 

    22 Feb 2024

    008: From Restaurant Server to Six-Figure SaaS Content Marketer with Michael Keenan

    As a SaaS Content Marketer and SEO, Michael Keenan helps SaaS companies get new users from Google and turn them into paid accounts. Over the years, he has worked with brands like Shopify, Descript, HelpScout, Fiverr, Segment, Aura, WorkRamp, and many more. Mike is also the co-founder of Peak Freelance, a global freelance writing community. But Mike didn’t start there. At age 12, he began working in restaurants. Then, he worked as a waiter, bartender, caterer, and customer support. This is the career story of Michael Keenan (https://www.linkedin.com/in/michaelakeenan/) — it’s inspiring and exciting. Enjoy! ----- A new episode of the Marketing Over Wine podcast is released every Thursday! If you liked this episode, please subscribe and tap the notification bell so you’re informed when the next episode is published. ⌚ TIMESTAMPS (00:00) - Introduction (00:47) - Meet Michael Keenan (02:13) - Mike’s journey to becoming a SaaS Content Marketer (09:22) - Who is a SaaS content marketer? (10:57) - Misconceptions around content marketing (12:48) - How to write content that converts and not for traffic only? (16:20) - How to write content that ranks consistently? (21:58) - How did Mike go from sending 20 to 30 cold pitches per day on job boards and Upwork to working with Shopify, Descript, WorkRamp, and Help Scout? (25:38) - If you were to do it all over, would you? (26:31) - How do you set your rates and when is the right time to increase those rates? (31:07) - Least amount earned on an article or project and most amount earned (32:42) - How does Michael get SaaS companies to work with (client acquisition method)? (35:47) - How to build a content operations framework? (41:02) - What non-marketing books should marketers read? (43:02) - How Mike spots the right hire for his marketing agency (44:42) - Career biggest challenges and how he overcame them (47:01) - Best advice for aspiring and exisiting marketing professionals (48:48) - Tools used day-to-day as a SaaS content marketer (50:10) - Favourite type of wine (50:57) - Learn more about Michael Keenan ----- Email us at marketingoverwine@gmail.com (mailto:marketingoverwine@gmail.com). We love hearing from you. Follow us on Instagram: @marketingoverwine (https://instagram.com/marketingoverwine) ⁠Follow on Twitter: @⁠MktgOverWine (https://twitter.com/MktgOverWine) Follow us on LinkedIn: Marketing Over Wine (https://www.linkedin.com/company/marketing-over-wine/) Visit our website for more: marketingoverwine.com (https://marketingoverwine.com/) This episode was edited and produced by Olawunmi Olaniyi (https://www.linkedin.com/in/olawunmi-olaniyi/). RESOURCES Peak Freelance Community (https://peakfreelance.com/) Michael Keenan Website (https://www.michaelkeenan.co/) ------- All background music used is by various artists of Pixabay (https://pixabay.com/music/).

11. 

    16 Feb 2024

    007: The Empathy-Driven Content Marketer for SaaS Companies with Praise Ojekudo

    From studying microbiology to becoming a B2B SaaS Content Marketer, this is the career story of Praise Ojekudo (https://www.linkedin.com/in/praise-ojekudo-4a8758168/). ----- A new episode of the Marketing Over Wine podcast is released every Thursday! If you liked this episode, please subscribe and tap the notification bell to inform you when the next episode is published. ⌚ TIMESTAMPS (00:00) - Introduction (00:47) - Meet Praise Ojekudo (Nkem) (02:01) - Switching from microbiology to content marketing (05:52) - What courses did Praise take to switch to marketing? (06:13) - What does being an empathy-driven marketer mean? (10:19) - What exactly is content marketing for SaaS healthtech companies? (14:43) - How to use content to drive more sales, build customer relationships, and increase domain authority? (20:16) - Best mental health tips specially curated for marketers (work-life balance) (28:37) - How to keep track of all creative ideas? (31:00) - Real-life scenario showing the need for a content strategy (33:14) - How to create a content strategy (36:26) - Role of storytelling in a content strategy (43:01) - Best ways to acquire new clients (46:14) - The tools Praise uses day-to-day as part of her workflow (47:55) - Successes and accomplishments along Praise Ojekudo’s career journey (54:42) - Mistakes along her career journey and lessons learned (59:02) - Favorite type of wine (1:00:06) - If you could have a glass of wine with any marketing professional, past or present, who would it be and why? (1:01:44) - Learn more about Praise Ojekudo (Nkem) ----- Please email us at marketingoverwine@gmail.com (mailto:marketingoverwine@gmail.com). We love hearing from you. Follow us on Instagram: @marketingoverwine (https://instagram.com/marketingoverwine) ⁠Follow on Twitter: @⁠MktgOverWine (https://twitter.com/MktgOverWine) Follow us on LinkedIn: Marketing Over Wine (https://www.linkedin.com/company/marketing-over-wine/) Visit our website for more: marketingoverwine.com (https://marketingoverwine.com/) This episode was edited and produced by Olawunmi Olaniyi (https://www.linkedin.com/in/olawunmi-olaniyi/). RESOURCES Smarketers Hub (https://twitter.com/smarketershub) All background music used is by various artists of Pixabay (https://pixabay.com/music/).

12. 

    1 Feb 2024

    006: The Lawyer Building a Technical Writing Career with John Fawole

    My guest on this episode is John Fawole (https://www.linkedin.com/in/johnfawole), a Web3 technical writer and the content marketing lead at Blockchain Alpha. John has worked with leading Web3 brands like Alchemy, Coinbench, Celo Foundation, Quicknode, NFTify, and Hacken. The crazy part? John does all this while studying law at the prestigious Obafemi Awolowo University in Nigeria. ----- A new episode of the Marketing Over Wine podcast is released every Thursday! If you liked this episode, please subscribe and tap the notification bell, so you’re informed when the next episode is published. ⌚ TIMESTAMPS (00:47) - Meet John Fawole (01:57) - John’s technical writing career backstory (08:05) - Can technical writing be less technical and more creative? (10:09) - What does a technical writer do? (10:36) - Do you need coding for technical writing? (13:51) - Debunking misconceptions and myths about technical writing (15:41) - How to get a technical writing job (19:36) - How to build a technical writing portfolio from scratch and build competence (23:29) - What skills do technical writers need? (24:26) - Must-read books for technical writers (25:36) - Advice for anyone who wants to be a technical writer (applicable to students and graduates) (29:42) - Why you should write for yourself and develop yourself (32:42) - What tools are needed for technical writing? (34:46) - If John could have a glass of wine with anyone in the technical writing field or in marketing, who would it be and why? (36:05) - John’s predictions for Web3 in 2024 and the future ----- Email us at marketingoverwine@gmail.com (mailto:marketingoverwine@gmail.com). We love hearing from you. Follow us on Instagram: @marketingoverwine (https://instagram.com/marketingoverwine) ⁠Follow on Twitter: @⁠MktgOverWine (https://twitter.com/MktgOverWine) Follow us on LinkedIn: Marketing Over Wine (https://www.linkedin.com/company/marketing-over-wine/) Visit our website for more: marketingoverwine.com (https://marketingoverwine.com/) This episode was edited and produced by Olawunmi Olaniyi (https://www.linkedin.com/in/olawunmi-olaniyi/). RESOURCES Apply to join draft.dev (https://draft.dev/write) Write for ContentLab (https://contentlab.com/writeforus/) All background music used is by various artists on Pixabay (https://pixabay.com/music/).

13. 

    14 Dec 2023

    005: How Elvis Kawedo is Building a Lasting Fashion & Beauty Journalism Career

    In this episode, Elvis O. Kawedo, a fashion, beauty, and culture journalist who has worked with leading brands like BBC News, Essence Magazine, Folklore, Okay Africa, Quartz Africa, Mail & Guardian, and many more, shares what it means to be a fashion journalist, how his career began, and much more. CHAPTERS (00:57) - Meet Elvis Kachi (Elvis O. Kawedo) (02:14) - Who is a fashion journalist? (03:27) - Fashion bloggers Vs Fashion journalist (05:37) - Big bang (origin story) of Elvis' fashion journalism career (14:46) - Most amount earned on a fashion writing project (19:06) - Is a masters degree in fashion worth it? (23:40) - Process of getting gigs on LinkedIn (36:00) - Staying up to date with trends and changes in the industry (37:07) - Skills needed to be a sought-after fashion journalist (39:54) - Misconceptions of fashion journalism career (40:59) - How do you keep track of creative ideas (42:05) - Role of storytelling in the content writing process (42:49) - Tools used to make work better (44:40) - Career mistakes made and lessons learned (49:28) - Career successes and accomplishments New episode of the Marketing Over Wine podcast is released every Thursday! If you liked this episode, subscribe and tap the notification bell so you’re informed when the next episode is published. Marketing Over Wine Pages: Follow on Instagram - marketingoverwine (https://instagram.com/marketingoverwine) ⁠Follow on Twitter - ⁠MktgOverWine (https://twitter.com/MktgOverWine) Follow on LinkedIn - Marketing Over Wine (https://www.linkedin.com/company/marketing-over-wine/) Website: marketingoverwine.com (https://marketingoverwine.com/) All background music used is by various artists on Pixabay (https://pixabay.com/music/).

14. 

    7 Dec 2023

    004: Origin Story & Career Lessons of a Brand Communication Manager with Esther Felix

    As a brand communications manager, Esther Felix leads the communications team, manages partnerships that benefit the brand, and more. In this episode, she shares her brand & marketing communications origin story, how she uses storytelling and personality embodiment to ensure consistent messaging, and her career lessons. CHAPTERS (00:00) - Introduction (00:54) - Meet Esther Felix (01:34) - The journey to becoming a marketing communications manager (09:28) - What exactly is marketing communications? (12:36) - Role of storytelling in brand and marketing communications (18:20) - How to ensure consistent messaging and tone across different marketing channels (23:19) - Most amount earned on a project/gig/full-time role (24:30) - Balancing concise messaging with creativity (28:17) - One marketing trend here to stay, one to go. (28:40) - Evolution of the marketing industry in the next 5 to 10 years (29:07) - Advice to younger self (30:05) - Is growth marketing redundant or necessary? (34:50) - If you could have a glass of wine with any professional, past or present, who would it be and why? (35:26) - Mistakes along career journey and lessons learnt (36:18) - Learn more about Esther Felix (36:29) - What next for Esther Felix and thetopazbrand? New episode of the Marketing Over Wine podcast is released every Thursday! If you liked this episode, subscribe and tap the notification bell to be informed when the next episode is published. Marketing Over Wine Pages: ⁠Follow on Instagram - marketingoverwine⁠ (https://instagram.com/marketingoverwine) ⁠⁠Follow on Twitter - ⁠MktgOverWine⁠ (https://twitter.com/MktgOverWine) ⁠Follow on LinkedIn - Marketing Over Wine⁠ (https://www.linkedin.com/company/marketing-over-wine/) Website:⁠ marketingoverwine.com⁠ (https://marketingoverwine.com/) All background music used is by various artists on⁠ Pixabay⁠ (https://pixabay.com/music/).

15. 

    30 Nov 2023

    003: How Grace Nikae, a Former Concert Pianist and Music Prodigy, Built a Brand & Content Strategist Career

    In this episode, Grace Nikae, a former international concert pianist and music prodigy, shares how she made the switch to brand & content strategy, the inspiration behind it, how she makes her strategies human-centered, and much more. CHAPTERS (00:58) - Meet Grace Nikae (02:05) - Origin story behind getting into the marketing industry (04:20) - How she combines her creative side with the rigid sphere of startup marketing (05:40) - Misconceptions around brand & content strategy (07:06) - Process of creating a brand strategy (08:15) - How she makes her marketing strategies human-centered (09:50) - Idea behind her agency’s name (Kizuna) (11:15) - What contributes to a startup’s growth (12:18) - How to maximize a content's potential (13:55) - Signs that a marketing strategy is not working (16:03) - Book recommendations for every marketer and entrepreneur (17:16) - How to keep up with the ever-changing landscape of marketing (19:49) - How she gets inbound leads for her digital marketing agency (21:04) - How to spot the right hire (22:26) - When to start charging for your service (24:43) - Highest amount earned on a gig or project (26:33) - When is the right time to increase your rate (27:13) - Most important skill a marketer should have (27:17) - Some successes and accomplishments along her brand and content strategist career journey (30:36) - How to balance creativity with a brand’s need for clear, concise messaging (32:06) - Tips on remaining creative (33:08) - Advice to younger self (33:40) - Favorite type of wine (34:18) - If you could have a glass of wine with any marketing professional, past or present, who would it be (34:40) - Learn more about Grace Nikae New episode of the Marketing Over Wine podcast is released every Thursday! If you liked this episode, subscribe and tap the notification bell so you’re informed when the next episode is published. Marketing Over Wine Pages: Follow on Instagram - marketingoverwine (https://instagram.com/marketingoverwine) ⁠Follow on Twitter - ⁠MktgOverWine (https://twitter.com/MktgOverWine) Follow on LinkedIn - Marketing Over Wine (https://www.linkedin.com/company/marketing-over-wine/) Website: marketingoverwine.com (https://marketingoverwine.com/) All background music used is by various artists on Pixabay (https://pixabay.com/music/). qTQ4Y0zZ6Vziwg0CGwZo

16. 

    23 Nov 2023

    002: How a pharmacist is building a medical writing career with Margaret Etudo

    Are transferable skills worth it? Yes, they are! In this week's episode, Margaret Etudo shares how she's building a medical writing career with her pharmacy background, her process for getting marketing leads, and how she got to work with brands like Forbes, WebMD, Healthline Media, and other prominent brands. CHAPTERS (00:59) - Meet Margaret Etudo (01:56) - Backstory of becoming a medical writer and content marketer (06:26) - Explaining content marketing in layman's terms (08:42) - Career progression and first salary earned (12:23) - Process of marketing leads (how did you get to work with WebMD, Healthline Media, FitBit) (14:34) - Advice to a startup or established brand on relaunching a new product or feature (18:24) - If you were allowed to choose one marketing channel, which would you go for and why? (21:32) - Why is LinkedIn important for business owners and marketers? (22:52) - Highest amount earned on a gig or project (24:40) - Automation tools used to make workflow better (26:38) - Is growth marketing redundant, and should it be merged with other roles? (28:48) - How do you repurpose existing content to reach newer audiences? (30:05) - Pick a brand to work with (31:17) - Advice to younger self (32:23) - Learn more about Margaret New episode of the Marketing Over Wine podcast is released every Thursday! If you liked this episode, subscribe and tap the notification bell so you’re informed when the next episode is published. Marketing Over Wine Pages: Follow on Instagram - marketingoverwine (https://instagram.com/marketingoverwine) ⁠Follow on Twitter - ⁠MktgOverWine (https://twitter.com/MktgOverWine) Follow on LinkedIn - Marketing Over Wine (https://www.linkedin.com/company/marketing-over-wine/) Website: marketingoverwine.com (https://marketingoverwine.com/) All background music used is by various artists on Pixabay (https://pixabay.com/music/).

17. 

    16 Nov 2023

    001: From international relations to content marketing: the journey, lessons and tips with Olabisi Adelaja

    In this episode of the Marketing Over Wine podcast, we chat with Olabisi Adelaja, a content & growth marketer, about her career journey, lessons so far, and how she pivoted from international relations. CHAPTERS (01:01) - Meet Olabisi Adelaja (01:31) - What is content marketing in the simplest of words? (03:16) - Is content marketing restricted to only articles? (04:18) - Differences between content marketing for Web2 and Web3 companies (08:37) - Journey to becoming a content marketer (15:33) - How did you price your service for your first role? (21:46) - Salary negotiation tip for someone starting a content marketing career (26:50) - The highest amount earned on a single project (28:45) - Process of creating a content strategy (33:20) - Automation tools you use day-to-day (34:20) - Skills needed to become a great content marketer (40:35) - Mistakes along your career and lessons learned (43:25) - Favorite type of wine If you liked this episode, do subscribe and tap the notification bell so you're informed when the next episode drops. Meanwhile, new episode is released every Thursday. Marketing Over Wine Pages: Follow on Instagram - marketingoverwine (https://instagram.com/marketingoverwine) ⁠Follow on Twitter - ⁠MktgOverWine (https://twitter.com/MktgOverWine) Follow on LinkedIn - Marketing Over Wine (https://www.linkedin.com/company/marketing-over-wine/) Website: marketingoverwine.com (https://marketingoverwine.com/) All background music used is by various artists on Pixabay (https://pixabay.com/music/).

18. 

    7 Nov 2023

    000: Marketing Over Wine Trailer

    A lot has been said about marketing, campaigns, and strategies on the internet, but not much has been said about the stories and experiences of the marketers behind them. This is Marketing Over Wine, a podcast where we talk to the marketers behind the companies, strategies and campaigns you see in the world today. In each episode, they share the strategies and tools they use, how they manage their earnings and price their services, and the mistakes and successes they've made in their career. The stories are funny, emotional, and, above all, insightful. Whether you're just starting out in marketing and need to learn the ropes, an experienced marketer seeking fresh perspectives, or a business owner looking for insights to boost your brand, you're in the right place. Each episode is an unfiltered masterclass. So, come join us. I'm your host, Olawunmi Olaniyi. Credits: Marketing Over Wine podcast is hosted, produced and edited by Olawunmi Olaniyi. Subscribe on Spotify, Apple Podcasts, Google Podcasts, or the podcast app of your choice. Or visit ⁠marketingoverwine.com⁠ (https://marketingoverwine.com/) to stay up to date. All background music used is by various artists on Pixabay (https://pixabay.com/music/).

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

Apple Podcasts (US)

5.0 / 5

1 ratings

Spotify

5.0 / 5

15 ratings

Contact Marketing Over Wine

Guest appearances

Books guests

Based on episode analysis; this does not confirm that the show is currently accepting guests.