Struggling with declining pipeline, low ROI, poor SEO, lackluster social media, and uninspired creativity? Don't despair! "Marketing Pains" podcast reveals others' mistakes to save you from insanity. Gain valuable insights, revive your business, and conquer marketing challenges. Tune in now for success!
Joel discusses the importance of "maintenance marketing" for blue-collar construction industries to avoid falling behind in the ever-changing marketing landscape and staying perceived as the big dog in the room.
21 Jul 2023
Episode #10 - Robot Aliens
In this podcast episode, Joel explores how AI revolutionizes social media content creation, covering tools for generating ideas, personalizing content, enhancing visuals, optimizing posting times, and monitoring performance, while also discussing the importance of adding a personal touch to avoid creating cold and mediocre content.
14 Jul 2023
Episode #9 - Location, Location, Location
Joel discusses six different video styles, including studio shoots, man-on-the-street style, and actual commercials, highlighting their benefits and potential challenges while stressing the importance of clear communication in the pre-production process.
7 Jul 2023
Episode #8 -Spin A Good Yarn
In this podcast episode, host Joel talks with his college friend Adam, a filmmaker in Charleston, who shares insights on storytelling, smartphone filmmaking, and the importance of starting and not waiting for perfection.
30 Jun 2023
Episode #7 - The Magnificent 6
Learn about six essential video types for your business, including promo, sales, recruiting, training, FAQ, and "what's up" videos, and discover how they can effectively engage your audience, promote your brand, attract talent, provide training, establish authority, and share exciting updates.
23 Jun 2023
Episode #6 - What to Wear
In this podcast episode, Joel shares tips on what to wear for video shoots. He advises aligning clothing choices with your brand, avoiding green and distracting elements like thin stripes and jingly jewelry. Joel also emphasizes coordinating clothing with the background and the importance of professional makeup for a natural on-camera appearance.
16 Jun 2023
Episode #5 - Bootstraps and Piles of Cash
Join Joel as he interviews Karen, an experienced professional in the startup community, to gain valuable insights into fundraising and investor relations. They discuss topics such as bootstrapping, venture capital, and the role of AI in shaping the future of startups.
9 Jun 2023
Episode #4 - Videos I Hate
In this podcast episode, Joel shares valuable insights on five types of videos to avoid when creating content. He highlights the pitfalls of endless questions, poor audio quality, untested lessons, leading viewers on, and unnecessarily long videos. The episode emphasizes the importance of providing value, concise tutorials, and respecting the audience's time.
2 Jun 2023
Episode #3 - Hiring a Spokesperson
In episode 3, Joel and Tommi discuss the importance of hiring a spokesperson for a company. They explore scenarios where company owners may not be suitable for the role, the challenges of using teleprompters, and the need to connect with specific audiences. Tommi shares her experiences as a spokesperson and emphasizes the collaborative nature of the role. Joel mentions the significance of finding the right spokesperson to convey the brand's message effectively. They also touch on emerging AI technology for eye tracking in videos.
26 May 2023
Episode #2 - Don't Waste Money on Video
Host Joel emphasizes the need for a comprehensive budget and strategy in video projects aligned with marketing goals. He warns against wasting time and money by not considering the complete cost of marketing collateral and implementation. Joel advises a gradual, well-planned approach for long-term success.
19 May 2023
Episode #1 - Don't Give Them Another Pen
Join host Joel and guest from the Dunstan Group as they discuss the importance of consistent branding. Discover how their creative team reverse-engineers ideas for successful outcomes, while exploring the evolving landscape of branded merchandise and the role of marketing teams in generating unique branding experiences.
3 May 2023
Revive Marketing Pains!
Struggling with declining pipeline, low ROI, poor SEO, lackluster social media, and uninspired creativity? Don't despair! "Marketing Pains" podcast reveals others' mistakes to save you from insanity. Gain valuable insights, revive your business, and conquer marketing challenges. Tune in now for success!
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