Dive into the exclusive world of successful entrepreneurs, marketings, and female founders. Our conversations are intimate, true, gritty, and professional... yet filled with humor and a sense of self-awareness that sets us apart.
S2 E7: Navigating The Finances of Your Ecommerce Brand
This episode breaks down the complexities of building a profitable eCommerce model. Learn how to plan inventory, manage cash flow, and prepare your business for unexpected challenges. Stop winging it! This episode is going to give you some clarity and some key things to implement and start thinking about for the financial health of your business.
21 Aug 2024
S2 E6: Burn Out: What to Do When You or Your Team are Maxed Out
This episode is full of resources and ideas around both how to personally manage burn out and how to lead and manage a team, especially a remote team, so that they’re not experiencing burn out. Featuring Rose Davis, an expert in business operations and leadership development.
13 Aug 2024
S2 E5: Mastering Q4 2024: Proven E-Commerce Strategies to Boost Your Holiday Sales
In this episode, we dive deep into the essential strategies you need to master for a successful Q4 in 2024. As the holiday season approaches, e-commerce businesses face their most critical sales period of the year. We'll cover everything from optimizing your website for increased traffic to crafting compelling marketing campaigns that resonate with holiday shoppers. Whether you're a seasoned e-commerce professional or just getting started, this episode will equip you with actionable insights to maximize your sales, improve customer retention, and outshine your competitors during the busiest time of the year. Tune in and get ready to crush Q4 with confidence!
Got Questions or need help with you Q4 Strategy:
Connect with Teri on Linkedin
Connect with Lily on Linkedin
9 Jul 2024
S2 E4: Unlocking Customer Loyalty: Innovative Strategies from a Bespoke Gifting Expert
In this episode of "Brand Loyalty Insights," we sit down with Hannah, co-founder of Happy Box, a bespoke gifting company specializing in highly personalized care packages and corporate gifts.
Hannah shares her unique approach to fostering customer loyalty and retention in a niche market where traditional strategies may not always work.
Discover how Happy Box navigates the challenges of occasion-driven sales, leverages customer feedback, and innovates their loyalty program to create lasting relationships with individual and corporate clients. Whether you're a marketer, business owner, or simply interested in customer retention strategies, this episode offers valuable insights and practical tips.
In this episode you'll learn:
Customer feedback and interview to guide your loyalty program.
How to create a seamless loyalty program
How to leverage data driven decisions to inform a loyalty and retention strategy
Rewarding referrals and repeat purchases
18 Jun 2024
S2 E3: Mastering Affiliate Marketing & Performance PR with Rituals Former VP of Marketing
In this exciting episode, we dive deep into the world of affiliate marketing and performance PR with our special guest, Lauren Kleinman, the former VP of Marketing at Ritual Vitamins. Lauren shares her wealth of knowledge and experience, providing invaluable insights for anyone looking to elevate their marketing game. Join us as we explore creating the perfect pitch to editors, creating compelling offers, the future of affiliate marketing in e-commerce and much more...
Connect with Lily here
Connect with Teri here
Connect with Lauren here
Affiliate Platforms:
ShareAsale (https://www.shareasale.com/)
Impact (https://impact.com/)
11 Jun 2024
S2 E2: Unlocking Generative AI in Marketing: Best Practices, Ethics and Creative Strategies
Dive into the best practices and ethical considerations of using generative AI to create high-performing content and personalize the customer journey, from SEO optimization and copywriting to image creation.
Connect with Teri here.
Connect with Lily here.
If you have questions about AI in marketing or want to connect with Evangeline, reach out here.
Guest Bio:
Evangeline Sarney, founder of GENERATION, leverages over 13 years of experience in the beauty and CPG sectors having worked with brands like L'Oréal, Revlon, and Glossier. Evangeline works to help D2C brands develop content and strategic frameworks using Generative AI. Passionate about demystifying AI, she addresses its practical applications and ethical concerns.
4 Jun 2024
S2 E1: The Psychology of Subscription Success: How to Design Subscription Offers Customers Can't Refuse and How to Scale with Recurring Revenue
This episode dives into the psychology of successful subscriptions, revealing what's working right now and how to create a compelling offer that drives sales and reduces churn in your ecommerce business.
Learn more about Juo Subscription here.
Connect with Teri here.
Connect with Lily here.
If you have questions about the subscription, reach out to Alina here (https://www.linkedin.com/in/alinaprelicz/).
Show Notes:
Introduction and Pillow Talk
02:58
Alina's Background in E-commerce
10:11
When to Consider a Subscription Model
22:02
Mitigating Churn in Subscription Programs
27:40
Launching a Subscription and Marketing Strategies
32:02
Researching Customers and Gathering Insights
40:11
Common Mistakes in Subscription Offers
41:37
Key Performance Indicators (KPIs) for Subscription Programs
45:01
Predictions for the Future of Subscriptions and E-commerce
2 Apr 2024
S1 E10: How to Build a Landing Page that Converts
How and when to use landing pages! We’re discussing what the goal of a landing page is and how to build one with minimal distractions and compelling copy. We’ll share common mistakes to avoid and current best practices for design.
Landing page tools mentioned in this episode:
Shogun
Replo
Zipify Pages
Shopify Pages
PageFly
This is the final episode of Marketing Pillow Talk season 1! Stay tuned for what’s next!
Join the conversation:
https://www.instagram.com/marketingpillowtalk/
Connect with Lily: https://www.linkedin.com/in/lily-ackerly/
Connect with Teri: https://www.linkedin.com/in/teri-levy-84726929/
26 Mar 2024
S1 E9: Beyond Welcome Offers: How to Skyrocket Your Email & SMS List Growth
All things email and SMS list growth! We cover what’s working now including incentives, segmentation, and sending frequency, plus we’ll share our thoughts on some common “hacks” for list growth.
Topics include:
What are the best incentives to capture an email or phone number
How to balance between growing a list and maintaining quality subscribers
Should you grow email or SMS first?
How often you should send emails and texts to avoid overwhelming subscribers
Giveaways, lead ads and “hacks” to fast list growth - do they work?
Join the conversation:
https://www.instagram.com/marketingpillowtalk/
Connect with Lily: https://www.linkedin.com/in/lily-ackerly/
Connect with Teri: https://www.linkedin.com/in/teri-levy-84726929/
19 Mar 2024
S1 E8: Content Churn and Creation Strategy
Learn how to build a content strategy that you can actually stay on top of! We're answering the top questions we get about content creation...
Topics Covered:
How much content should you be creating, and how often?
What types of content will resonate best with your target audience?
How you can create high-quality content consistently without breaking the bank?
How to measure the success of your content marketing?
Join the conversation:
https://www.instagram.com/marketingpillowtalk/
Connect with Lily: https://www.linkedin.com/in/lily-ackerly/
Connect with Teri: https://www.linkedin.com/in/teri-levy-84726929/
12 Mar 2024
S1 E7: How To Run a Customer Experience Team: from Hiring to Tools & Support
This episode is all about one of the most important parts of your business - customers, and your employees who support them. If you don't have a strategy for your customer experience team yet this episode is for you!
Topics covered:
Training your Customer Experience team
Making your first CX hire
Using chat in CX and chatbots
Live Shopping and video shopping
Join the conversation:
https://www.instagram.com/marketingpillowtalk/
Connect with Lily: https://www.linkedin.com/in/lily-ackerly/
Connect with Teri: https://www.linkedin.com/in/teri-levy-84726929/
13 Feb 2024
S1 E6: Influencer Marketing: Worth It or Not: How Small Brands Unleash Its Power
Join us for a lively discussion with special guest Sarah Grosz as we dive into the world of influencer marketing. Discover the types, benefits, and pitfalls, and gain expert tips on engaging influencers, negotiating contracts, and measuring success. Whether you are a small business or a curious marketer, this episode is packed with valuable insights to elevate your influencer strategy. Tune in now!
Join the conversation:
https://www.instagram.com/marketingpillowtalk/
Connect with Lily: https://www.linkedin.com/in/lily-ackerly/
Connect with Teri: https://www.linkedin.com/in/teri-levy-84726929/
Connect with Sarah Grosz: https://www.linkedin.com/in/sarahgrosz/
Tools Mentioned in this episode:
Archive:
MailShake: (https://mailshake.com/)
Shopify Collabs:
Enquire Post Purcahse Survey
Creator.co (https://creator.co/)
6 Feb 2024
S1 E5: Crafting Unforgettable Customer Experiences and Why it Matters
Dive into the heart and soul of customer marketing strategies with Lily and Teri. This episode covers the current landscape of customer experience. We spotlight a few brands that are going above and beyond to give you ideas on how you can better serve your people. We also share some examples of customer experience fails to learn from.
Join the conversation and start your strategy to build a highly valuable customer journey in your business.
Join the conversation:
https://www.instagram.com/marketingpillowtalk/
Connect with Lily: https://www.linkedin.com/in/lily-ackerly/
Connect with Teri: https://www.linkedin.com/in/teri-levy-84726929/
31 Jan 2024
S1 E4: 2024 Planning - It’s not too late or is it?
It’s never too late to start planning and optimizing your business (and life!) for success.
This episode is for the folks who already threw their 2024 plan out the window or who never had a plan in the first place.
If you struggle with planning this episode will help you lay a simple foundation you can actually stick to, whether you're looking to test creative angles on Meta, clean up your email list, or explore new channels like TikTok, the key is to start small, gather data, and use that information to refine and optimize your strategies.
Join the conversation:
https://www.instagram.com/marketingpillowtalk/
Connect with Lily: https://www.linkedin.com/in/lily-ackerly/
Connect with Teri: https://www.linkedin.com/in/teri-levy-84726929/
24 Jan 2024
S1 E3: Navigating the New Email Deliverability Policy: What You Need To Know
In this episode, Teri & Lily chat with Jay Sennet, an email marketing deliverability expert, about the policy changes hitting Gmail and Yahoo on February 1. If you're a small biz owner dragging your feet on these updates, this is your wake-up call. You will learn why email deliverability matters so much, what changes are heading our way, and we’ll give you the checklist to make the updates required. So, buckle up, grab your pen to copy this checklist, and let's get this done together.
Register for Google Postmaster to track spam & keep complaints low
Set up one-click unsubscribe
Set up a branded sending domain
Set up your DMARC policy
Join the conversation: https://www.instagram.com/marketingpillowtalk/
Connect with Lily: https://www.linkedin.com/in/lily-ackerly/
Connect with Teri: https://www.linkedin.com/in/teri-levy-84726929/
11 Jan 2024
S1 E2: Marketing Pillow Talk. Chronicles : 2024 is Here! Our Fears, Predictions and Ideas
We dive headfirst into 2024! Lily and Teri discuss their deepest fears, exciting predictions, and groundbreaking ideas for thinking outside the box regarding marketing. Get ready to uncover the latest trends and innovations in e-commerce marketing as they navigate the marketing landscape of the future.
Whether you're a seasoned marketer or just curious about the direction of the industry, this episode is your ticket to staying ahead of the curve. Join us for some marketing inspiration and a glimpse into what 2024 has in store on Marketing Pillow Talk!
Join the conversation: https://www.instagram.com/marketingpillowtalk/
Connect with Lily: https://www.linkedin.com/in/lily-ackerly/
Connect with Teri: https://www.linkedin.com/in/teri-levy-84726929/
11 Jan 2024
S1 E1:E-Commerce Dialogues: Teri & Lily's Journey
The first Marketing Pillow Talk episode! Meet Lily & Teri, discover what drives these two marketing mavens and how they've overcome challenges in their exciting careers! They'll spill the beans on their digital marketing and e-commerce journeys, even sharing one of their worst career moments. Marketing Pillow Talk is all about real talk in the world of digital / e-Commerce marketing, and you're invited to join the conversation.
Join the conversation: https://www.instagram.com/marketingpillowtalk/
Connect with Lily: https://www.linkedin.com/in/lily-ackerly/
Connect with Teri: https://www.linkedin.com/in/teri-levy-84726929/
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