Welcome to the Marketing Qualified Podcast, your home for discussion on all marketing things that are utterly fucking absurd. Co-hosts Chris Newton and Mike Griffin have 20+ years of marketing experience between them. Said differently: They've seen some shit.
Tune in every week(ish) for a new, less than 40 minute long episode, with discussions ranging from failed marketing tactics to marketing facts to campaign ideas to profanity laden rants about whatever may be top of mind. You may even learn something new.
Visit us at www.marketingqualified.io or follow us on your favorite social network of choice, as long as that social network is Instagram, because we don't have anything else (and neither should you).
Send us Fan Mail A “genius” marketing tactic can turn into a dead end in a matter of days, and that whiplash is exactly where we start. We react to the rollback of ChatGPT conversations showing up in search results and unpack the bigger lesson for SEO, content strategy, and demand gen: test new channels, but never bet your whole engine on a trend you don’t control. If you’ve ever watched LinkedIn crown a “must-do” play that disappears a week later, you’ll feel this one. From there, we keep i...
2 Sept 2025
When Marketing Fails, It's Usually Not Marketing's Fault
Host Mike Griffin and guest Chris Newton explore how leadership's unrealistic growth demands, not marketing's execution, often cause failure, revealing the true impact of product-market fit.
21 Aug 2025
The Glassdoor-LinkedIn Toxicity Comparison: Are All Professional Networks Equally Bad?
Host [Host Name] and guest [Guest Name], a [Guest Credential], compare the toxicity of Glassdoor and LinkedIn, revealing how professional networks evolve and impact user experience.
14 Aug 2025
Buzzwords, Bullshit, and Betty Crocker's Big Lie
Host Chris Smith and guest Mike discuss Meta's app-forcing strategy, revealing how tech companies manipulate user experience to bypass browser access.
27 Jun 2025
Is Your Marketing Strategy a Hack or Just Plain Whack?
Hosts Mike and Chris explore the impact of app personalization, using Starbucks' customizable icons and the Carrot weather app to show how minor features drive user engagement in this episode.
13 Jun 2025
Marketing in the AI Era, LinkedIn Bait-and-Switch, and the Quest for Digital Sanity
Hosts Mike and Chris analyze AI's impact on marketing, dissect LinkedIn engagement tactics, and examine emerging B2B influencer trends, revealing the evolving landscape of digital marketing.
13 Jun 2025
Episode 12: AI in the Marketing Room
Hosts Chris and Mike introduce an AI guest named Naomi to see how long it takes to identify a synthetic podcast participant, raising questions about authenticity in marketing; this is an interview.
23 Apr 2025
Episode 11: The Salesforce Rant, The Gate Debate, and Attribution
Send us a text Anyone who's worked in B2B marketing or sales has likely experienced the love-hate (mostly hate) relationship with Salesforce CRM. This passionate, unfiltered conversation dives deep into why this "necessary evil" causes so much frustration despite its dominance in the market. Mike and Chris explore the fundamental paradox at the heart of Salesforce - why its extreme customizability becomes its biggest weakness. When companies need dedicated administrators making six-figure sal...
18 Apr 2025
Episode 10: Dirty Data and the Performance Illusion
Send us a text Mike and Chris explore workplace challenges through the lens of humor, examining how corporate structures often lead to ineffective management and misaligned priorities. • The Peter Principle suggests people get promoted to their level of incompetence • The Dilbert Principle argues incompetent workers are deliberately promoted to management to minimize damage • QBRs (Quarterly Business Reviews) would be unnecessary with proper data management and process adherence • Retention ...
16 Apr 2025
Episode 9: The Rings of Power Paradox – Marketing Masterclass, Product Failure
Send us a text Ever stared at your phone during a show with a billion-dollar marketing budget behind it? That's exactly what happened to Chris and Mike with Amazon's Rings of Power, sparking a crucial conversation about marketing's limitations. Despite global campaigns, celebrity endorsements, and prime placement across every imaginable platform, no amount of marketing magic can salvage a fundamentally flawed product. This principle extends far beyond entertainment. In today's hyper-competit...
18 Mar 2025
Episode 8
Send us a text Marketing tools come and go, but which ones are actually worth your time and investment? Mike Griffin and Chris Newman cut through the hype to examine three marketing staples that might be delivering less value than you think. The conversation kicks off with a provocative question: is website chat functionality dead? While once heralded as the future of lead generation, both hosts share their skepticism about chat's effectiveness as a marketing tool. Chris notes, "From a marke...
14 Mar 2025
Episode 7
Send us a text Chris and Mike discusses the biggest misconceptions about digital marketing, lament about opaque pricing pages and sales processes, debate the (lack of) viability of audio books as a marketing channel, and answer the question: Is chat as an acquisition channel dead? And because they can't help themselves, they also dunk on the Rings of Power for a bit. Visit us at https://www.marketingqualified.io Follow us on Instagram Email us at pod@marketingqualified.io
21 Jan 2025
Episode Numero Uno
Send us a text Get ready to laugh, cringe, and gain some valuable insights as Mike Griffin and Chris Newton launch the Marketing Qualified podcast. With their combined two decades of experience in the B2B marketing world, they're pulling back the curtain on the eccentricities and frustrations of the industry. In their inaugural episode, they dive into hilarious mishaps like webinars gone wrong and the challenges they faced in starting this very podcast. But it's not all just funny stories; Mi...
5 Nov 2024
Episode 6: Salty Dan and the Ostrich Annoyance
Send us a text Could marketing really be "bullshit"? That's exactly what Dan Cohen, a seasoned marketer with over a decade in the SaaS industry, boldly declared during a job interview—yet still walked away with an offer. Join us as Dan shares this intriguing tale that sets the stage for a lively discussion on the challenges of marketing subpar products. We dive into the serious issues of product-market fit, where marketing's limitations are tested, and explore how companies often overestimate...
25 Jun 2024
Episode Numero Cinco
Send us a text Ever wondered how a misstep in marketing could lead to a surprise opportunity? In this episode, we recount the tale of Chick-fil-A’s marketing misfire with TikTok star Miri the Siren and how Shake Shack capitalized on it. Chris and Mike lighten things up with a fun icebreaker about their dogs' autobiographies, imagining hilarious titles that perfectly capture their pets' quirky personalities. We had a blast envisioning Loki's "The Art of Remaining Still" and Bucky's "Help, I'm ...
28 May 2024
Episode Numero Quatro
Send us a text Would you take a million dollars today or choose a penny that doubles every day for 30 days? This intriguing thought experiment opens up our latest episode, where we explore the profound implications of both immediate windfalls and long-term investments in life and marketing. We dive into personal stories about IRAs and home improvements, and discuss the critical role of supporting multimedia content creators. Chris and Mike share insights into why many B2B marketers often over...
13 May 2024
Episode Numero Tres
Send us a text Ever felt like your time and talent were taken for granted during a job interview? We certainly have, and that's why we're tearing into the murky waters of unpaid interview projects. With anecdotes of ludicrous tasks and wasted hours, we're standing up for the rights of job seekers everywhere. Join us for a no-holds-barred discussion on the ethics and potential illegality of expecting free work from candidates, and why it's high time companies start valuing the effort that goes...
7 May 2024
Episode Numero Dos
Send us a text Ever wonder why those old beer ads stick in your head like a catchy tune? Grab a cold one and join Mike Griffin and Chris Newton as we unravel the mysteries of viral marketing and its head-scratching evolution. From the chant-worthy classics to today's Super Bowl whiffs, we're dissecting what it takes for a campaign to become part of the cultural zeitgeist. And because it's International Women's Day, we're tipping our hats to the trailblazing ladies who are rewriting the rules ...
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Chris Newton
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Naomi
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Podcast Authority Score: 50 / 100
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Questions about Marketing Qualified
Who hosts Marketing Qualified?
Chris and Mike host the show. Published by Mike Griffin & Chris Newton.
How often do new episodes come out?
The show publishes weekly, based on its RSS feed.
Does Marketing Qualified take guests?
Yes. Guests have been identified in episode analyses.
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