The Marketing Science Podcast from AZoNetwork is a series of podcasts for sales and marketing professionals working within Science, Engineering and Healthcare.
Each week we interview a different guest who shares their insights and experience from working on the front line of science communications.
#MarketingScience #SciComms #Marketing
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In our latest interview, Will and Danny discuss ways they are streamlining the webinar workflow with AI. Discover how integrating AI into your webinar processes enhances efficiency and engagement. Watch, listen, or read below.
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3 May 2024
Email Marketing Engagement: Improve Opens and CTR
In 2023, AZoNetwork launched our first eBook dedicated to email marketing, diving deep into over a decade's worth of campaigns. Since then, our subscriber base has thrived, ballooning from 900,000 a year ago to now over 1 million active users.
Recently, Danny caught up with Torsten, our Head of Email Marketing, to explore his top strategies and tips, aiming to empower fellow marketers in their quest to captivate audiences through email campaigns.
Download the eBook here (https://www.azonetwork.com/marketing-science/email-marketing-strategy-ebook?referrer=Acast)
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22 Apr 2024
Creating Scientific Stories Through Video
In a detailed discussion on the Marketing Science Podcast, Will Soutter (https://www.linkedin.com/in/willsoutter/) delved into the intricacies of creating video content that breaks down complex scientific concepts for the right audiences. Below is a summary of Will’s strategies, including insights from the original transcript on making science accessible through video.
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