Marketing Smarketing – The Go-To Podcast for GTM Success 🎙️
Struggling to launch, scale, or optimize your business? Marketing Smarketing is here to break down the complexities of go-to-market (GTM) strategy and help you turn insights into action.
Join us every other week as we explore real-world strategies, expert insights, and proven frameworks to grow your audience, generate leads, and close deals. We cover everything from building a strong brand on LinkedIn to developing a winning sales process—so you can cut through the noise and drive real business impact.
Whether you're a startup founder, entrepreneur, or marketing & sales pro, this podcast is packed with actionable tactics to help you scale smarter.
📩 Subscribe now and start transforming your go-to-market approach!
🔗 Learn more: www.theproductmarketingleader.com
#MarketingSmarketing #GoToMarket #MarketingPodcast #BusinessGrowth #Entrepreneurship #SalesStrategies
Episode 12: Bridging Sales & Marketing - Mike Duberstein on Lead Conversion
Mike Duberstein, Head of Sales and Marketing, examines the transition from marketing qualified leads to sales qualified leads, exploring the discovery process and demo strategies in this interview episode.
2 Jun 2025
Episode 11: Discovery Deeper: The Art of Tailored Demos
Hosts Nate and Sal explore the art of tailored demos, emphasizing the importance of in-depth discovery meetings to uncover prospect needs and deliver impactful presentations.
19 May 2025
Marketing Smarketing: From Lead to Opportunity: Building the Right Sales Handoff Process (Part 1)
Marketing may generate the leads, but sales closes the deals—and that transition matters. In Part 1 of our sales process series, we unpack how to move from prospect engagement to a qualified opportunity.
🔥 Inside this episode:
✅ The handoff: Marketing → BDR → Sales
✅ What tools like LeadFeeder can (and can’t) tell you
✅ How to run a great Discovery Call (Disco 1)
✅ Using the BANT framework to qualify leads
✅ Drafting a preliminary budget before deep scoping
Whether you’re a sales rep, marketer, or BDR, this episode will help you tighten your funnel and boost conversion.
📩 Subscribe now and start turning interest into impact.
🔗 Visit: www.theproductmarketingleader.com
#MarketingSmarketing #SalesProcess #LeadQualification #DiscoveryCall #BANT #MarketingPodcast #SalesEnablement #GoToMarketStrategy
5 May 2025
Episode 9: How to Craft Content That Converts | Writing Blogs That Actually Work
In Episode 9 of Marketing Smarketing, Nate and Sal dive into the art and strategy of crafting content—from choosing the right blog topics to formatting for better SEO and readability. Whether you're just starting your content journey or looking to refine what you’ve got, this episode is packed with practical advice and hilarious commentary.
🚀 You’ll learn:
Why content is the fuel of your go-to-market strategy
How to balance quality vs. quantity
Where to get great content ideas (Hint: talk to your customers!)
Blog writing best practices for formatting, visuals, and SEO
How to build content journeys and improve website traffic flow
📝 Challenge of the week: Write your first blog or refresh an old one. Bonus: centralize your content library!
🔗 Subscribe for bi-weekly episodes on content marketing, ICP development, and more.
🎧 Listen on Spotify, Apple, Amazon, or watch right here on YouTube.
#MarketingToMarketing #ContentMarketing #BlogStrategy #MarketingTips #gtmstrategy
TimeStamps
00:00:00 Intro
00:01:34 News
00:09:06 Episode 9
00:37:35 Outro
22 Apr 2025
Episode 8: Defining Your Ideal Customer – Part 2: Pain Points, Personas, and Product Fit
In this milestone in-person episode of Marketing Smarketing, Sal and Nate continue the deep dive into defining your Ideal Customer Profile—but this time, it's more than just sandwiches and water.
Recorded from their brand-new office (complete with a green wall and a bit of B-roll chaos), the duo unpacks:
How to identify your customer's true needs, pain points, and motivations
Why discovery is the real MVP in both marketing and sales
How content consumption habits shape your outreach strategy
The power of buyer personas (and how to build one using StoryBrand)
What Roblox + Google Ads can teach us about immersive marketing
Plus, they share real-life examples (including parenting stories, fitness meal planning, and their kids demolishing snack bags) that make marketing principles feel surprisingly relatable. Whether you're B2B, B2C, or just trying to stay sane while scaling, this episode will help you get more intentional with your audience and messaging.
🎯 Listener Challenge:
Start building your buyer persona using the StoryBrand BrandScript framework this week. Not sure where to begin? Just Google “StoryBrand BrandScript” or hit us up on LinkedIn—we’re happy to help!
00:00 – Welcome & First In-Person Recording!
05:16 – News: Google Partners with Roblox for In-Game Ads
10:50 – Throwback: Ads in Old-School Video Games
14:35 – Recap: The Go-To-Market Framework So Far
16:59 – Episode 8
40:07 – Outro: Subscribe, Comment, and Stay Connected
7 Apr 2025
Episode 6: Finding Your Ideal Customer (And Why It Matters)
In this episode of Marketing to Marketing, Sal and Nate dig into one of the foundational elements of marketing: identifying your ideal customer. Through casual banter (including an impromptu snack analysis featuring Oreos and Baja Blast), they explore what it really means to define your Ideal Customer Profile (ICP), how buyer roles impact your messaging, and why understanding the buyer's journey is critical for effective marketing.
From Facebook’s evolution to the rising power of video content and click-through demos, they tie in real-world examples and SaaS-specific insights to help you focus your marketing efforts where they’ll count most. Whether you're a solo marketer or building a team, this episode offers practical tips (and laughs) to sharpen your targeting strategy.
🧠 Key Topics:
The evolving role of Facebook and Meta in marketing
The ROI of long-form and video content
How to define your Ideal Customer Profile (ICP)
Understanding buyer roles and company size
Mapping the buyer's journey: awareness, consideration, decision
Real talk on marketing with limited resources
Ready to build your Ideal Customer Profile? Start with just one. Need help? Reach out to us at theproductmarketingleader.com. Also, don’t forget to subscribe and leave a review—it helps more marketers find us!
24 Mar 2025
Episode 6: Mastering LinkedIn - Connection Strategies for Business Growth
In this episode of Marketing Smarketing, hosts Nate Wan and Sal Buoncore dive deep into LinkedIn connection strategies. They explore the power of engaging with the right people, leveraging LinkedIn groups, utilizing third-party tools, and staying consistent with outreach. Plus, they share insights on LinkedIn’s invitation limits, analytics, and how to maximize your networking efforts without getting flagged. Whether you're looking to expand your audience or refine your outreach approach, this episode is packed with actionable advice to help you build meaningful professional relationships. Tune in and start optimizing your LinkedIn strategy today!
If you want to learn more about our podcast or our company, check us out at theproductmarketingleader.com
10 Mar 2025
Episode 5: Essential Marketing Tools - The Best Software for Content Creation & Strategy
The right tools can make or break your marketing strategy. In this episode of Marketing Smarketing, we dive into the best marketing software, platforms, and resources to streamline your workflow and elevate your content creation.
🛠️ What we cover:
✅ The top tools for video editing, design, and automation
✅ The role of AI in modern marketing workflows
✅ Click-through demos & why they’re a game-changer
✅ How to choose the right tools for your business
From Canva to DaVinci Resolve, AI-powered automation, and content creation platforms, we share must-have marketing tools to help you work smarter, not harder.
📩 Subscribe now and optimize your marketing stack!
🔗 Visit: www.theproductmarketingleader.com
#MarketingSmarketing #MarketingTools #ContentCreation #MarketingPodcast #AIinMarketing #GoToMarket #VideoMarketing
24 Feb 2025
Episode 4: Mastering LinkedIn - Strategies for Building Your B2B Audience
In this episode of Marketing Smarketing, Nate and Sal dive deep into leveraging LinkedIn as a powerful tool for B2B marketing. They discuss the importance of building an audience, utilizing personal and company profiles, and the key role of engagement through posting and reposting. Featuring insights from John Hicks, they break down a three-step strategy to optimize LinkedIn for lead generation:
1. Have a strong website as your digital home base.
2. Find and connect with the right decision-makers in your industry.
3. Be active and consistent in your engagement to stay top-of-mind.
Whether you're new to LinkedIn or looking to refine your approach, this episode provides actionable tactics to help grow your business. Plus, they kick things off with a chat about Vikings, docuseries, and the ever-evolving world of social media.
Tune in and start building your LinkedIn presence today!
17 Feb 2025
Episode 3: Maximizing Conferences - How to Get the Most Out of Networking Events
Attending conferences can be overwhelming—but are you making the most of them? In this episode of Marketing Smarketing, we share key takeaways from our time at Acumatica Summit and discuss how to maximize networking, learning, and business opportunities at conferences.
🏆 What we cover:
✅ Pre-event strategies to set clear goals
✅ Engaging effectively & making lasting connections
✅ Post-event follow-ups that turn contacts into relationships
✅ The power of community in business growth
Whether you’re attending as a sponsor, speaker, or guest, this episode will help you leave a lasting impression at any event.
📩 Subscribe now and level up your conference game!
🔗 Visit: www.theproductmarketingleader.com
#MarketingSmarketing #NetworkingTips #ConferenceStrategy #BusinessGrowth #MarketingPodcast #GoToMarket #SalesAndMarketing
10 Feb 2025
Episode 2: Data-Driven Decisions - How Tracking Metrics Can Transform Your Marketing
Numbers don’t lie—but are you tracking the right ones? In this episode of Marketing Smarketing, we explore the power of data-driven decisions in marketing and sales.
🔢 What we cover:
✅ The importance of tracking key marketing metrics
✅ How to use LinkedIn analytics to refine your strategy
✅ Balancing quality vs. quantity in content creation
✅ Simple ways to start leveraging data for smarter decisions
If you're not measuring, you're guessing. Learn how tracking the right numbers can increase leads, boost engagement, and drive results in your business.
📩 Subscribe now and start making informed marketing moves!
🔗 Visit: www.theproductmarketingleader.com
#MarketingSmarketing #MarketingPodcast #DataDrivenMarketing #DigitalMarketing #SalesStrategy #MarketingMetrics
3 Feb 2025
Episode 1: The Future of SEO – Search Engine or Search Everywhere Optimization? 🎙️
SEO isn’t dead—but it’s evolving. In this episode of Marketing Smarketing, we dive into the changing landscape of search engine optimization (SEO) and how businesses can stay ahead.
🔍 We discuss:
✅ Why SEO is shifting to “Search Everywhere Optimization”
✅ The impact of AI tools like ChatGPT & Perplexity on search behavior
✅ Practical SEO strategies to boost visibility and drive traffic
✅ The balance between quality vs. quantity in content marketing
Whether you're a startup founder, marketer, or sales pro, understanding SEO’s future is key to staying competitive.
📩 Subscribe now and learn how to optimize your digital presence!
🔗 Visit: www.theproductmarketingleader.com
#SEO #MarketingSmarketing #GoToMarket #DigitalMarketing #BusinessGrowth #AI #ContentMarketing
3 Feb 2025
🚀 Welcome to Marketing Smarketing – Your Go-To Market Strategy Podcast! 🎙️
Are you ready to take your business to the next level? Marketing Smarketing is the podcast that breaks down the complexities of launching and scaling a business.
In this podcast, we cover:
✅ Building and engaging your audience on LinkedIn
✅ Generating high-quality leads and closing deals
✅ Crafting content that attracts your ideal customer
✅ Leveraging technology to streamline your operations
Whether you're a startup founder, entrepreneur, or marketing & sales pro, this podcast has something for you. Join us every other week for actionable strategies, expert insights, and real-world examples to fuel your growth!
📩 Subscribe now and transform your go-to-market approach!
🔗 Visit us at: www.theproductmarketingleader.com
#MarketingSmarketing #GoToMarket #BusinessGrowth #MarketingPodcast #Entrepreneurship #SalesStrategies #MarketingStrategies
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