The SEO Marketing Strategy Podcast is where you find the insights to grow your business. Each episode explores proven SEO and AI search strategies designed to help you get found, get mentioned, and stay ahead of the competition.
Learn how to:
• Rank higher with modern SEO strategies built for SMBs
• Get your brand featured in AI overviews on ChatGPT, Perplexity, and other LLMs
• Drive B2B lead generation through organic and AI-powered search
• Build client trust with a strong, visible online presence
• Maximize your marketing ROI by making SEO work harder for you
• Stay ahead as search evolves with GEO (Generative Engine Optimization)
From SEO fundamentals to cutting-edge AI SEO tactics — this podcast gives you the edge to win the clients you deserve.
📧 seo@jostm.com | 🌐 jostm.com
Wie viel Umsatz verlieren Sie, weil Ihre Teams nicht an einem Strang ziehen? - Interview mit Alexander Hatzold (German)
Manche B2B Firmen wachsen, während andere feststecken. Warum? Oft bringen Marketing und Vertrieb zwar viele Leads, aber gekauft wird nicht.
Marius Jost interviewt in diesem Podcast B2B-Experte Alexander Hatzhold, woran Inhaber merken, dass ihr Unternehmen nicht wirklich ausgerichtet ist und warum genau diese Lücke ein Unternehmen viel Umsatz und verlorenes Vertrauen kosten kann.
Wir klären die folgenden Fragen
Worauf kommt es im B2B Content Marketing an?
Warum ist eine klare Positionierung immer Chefsache?
In wie fern bestimmt ein passgenaues Wording, ob meine Angebote mit meiner Zielgruppe anschlussfähig sind?
Warum ersetzt KI guten Content nicht
Weshalb bleibt Spezialwissen aus Kundengesprächen für wirksames Content Marketing unverzichtbar?
Mehr zu Alexander Hatzhold unter https://alexanderhatzold.com
Interview geführt von Marius Jost, dem Gründer von JOST Digital Strategy Consultants https://jostm.com.
17 Jun 2026
Claude Fable 5 - The US Government Just Killed the Best AI for SEO.
Three days after launch, on June 12, 2026, the US administration banned Claude "Fable 5", the best AI for SEO. Learn what the shutdown reveals about relying on top tier AI models and discover how to build an SEO stack that survives the next blackout without unexpected cost or downtime.
16 Feb 2026
Are you relaunching your website? Which Web Platform is the Right Choice in 2026?
Does your website need a re-launch? Playing with the thought of using an AI-Website such as Base or Vercel? Don't do it!
Maybe you are thinking about relaunching on Webflow? Or: Is WordPress even still relevant in 2026? What about Funnel Builders such as ClickFunnels or Systeme.io and what about simple Builders such as WIX and Squarespace?
This Podcast will answer your questions!
If you are re-launching, we are happy to help: Find examples at https://jostm.com/relaunch
In this episode, we are talking about the following systems
- WordPress™
- Elementor™
- Divi™
- Leadpages™
- funnelcockpit™
- clickfunnels™
- systeme.io™
- Vercel / v0.app™
- Base44™
- Joomla!™
- Webflow™
- WIX™
- Squarespace™
24 Nov 2025
The #1 Business Metric Every B2B CEO Must Know - But Most Don't (Or They Misjudge It)
What is The Single Most Important Metric or KPI that makes or breaks your B2B business? It is your pLTV:CAC ratio! It shows you how much lifetime profit you are generating for every € you've spent to acquire a customer. Learn how you calculate it for your B2B business and what traps to avoid. We are trusted advisors to B2B companies.
→ Want to calculate pLTV:CAC but avoid Excel hell? Just use Growlytics™ our free tool that helps you manage key revenue, sales and LTV/CAC metrics. It is for CFOs, owners and strategic marketers who don't like to be tracked. No registration is required. You can run and use this online tool on any device. Just go to https://jostm.com/grow/
Join our Marketing strategy webinar for B2B owners at https://jostm.com/ (https://jostm.com/)
13 Sept 2025
What Does it Take to Get my WordPress Page GDPR Compliant?
What does it take to get my WordPress page GDPR Compliant?
The truth from a business owner’s perspective:
You don’t want to spend hours studying rules or wrestling with tech details. What you really want is peace of mind—knowing your website follows GDPR so you avoid costly warning letters that can drain your time and money. Especially in Austria, Germany and the Netherlands this is relevant!
I’ve worked with many businesses and created a no-nonsense 5-step plan that anyone can follow. It covers everything from checking what’s on your site today, figuring out what needs to change, making those changes happen, and setting up your privacy statements and cookie consent properly.
You can download the full step-by-step guide here as a simple image and either handle it yourself or know exactly what to ask an expert for.
Don’t leave your business exposed to fines from competitors. Take control with a proven plan that protects your web presence.
Download your guide now and get GDPR smart.
#GDPR #BusinessOwner #WordPressCompliance #AbmahnungStop #PeaceOfMind
14 Mar 2025
Part 1: How B2B Service Firms Can Win Online in 2025 - 7 Field-Tested Marketing Strategies
How B2B Service Firms Can Win Online in 2025 – 7 Field-Tested Marketing Strategies
This episode: Strategy # 1 of 7: Invest into your *own* assets
(1) Invest into your *own* assets;
(2) focus on *the right* platform;
(3) find *the key* to conversion;
(4) Plant *permanent billboards*
(5) get serious with *Account-Based Marketing*;
(6) Leverage the *compound effect*
(7), innovate for *Lifetime value*
4 Sept 2024
1,300 Leads for ZERO $🔥The Staggering Answer to Why Your Revenue is Stagnating (Content Marketing Strategy)
Are you struggling with stagnant sales or feeling invisible online? Ever wonder why your marketing content isn’t connecting with your audience? Curious about how to identify what your customers are really searching for? In this episode of Marketing Strategy, we explore these questions and more, diving deep into proven tactics to boost your brand’s visibility and generate leads.
If you’re ready to rethink your marketing approach and discover what really drives growth, this podcast is for you.
More: https://www.jostm.com/
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