The Host and Founder of Content Talks Toronto, Michael Smith, takes his live events online by chatting with marketing professionals about their careers and insights they have in the field.
Ep. 25 - Making reusable packing mainstream w/ Loop's Marc Violo
Although reusable packing use to be the norm (think the milkman), now it seems to be relegated to coffee cups and niche stores. Loop on the other hand is bringing the concept back and some of the world's biggest brands are on board.
To talk about the trends and how they are finding success, Loop's Head of Marketing Marc Violo, joins The Marketing Talks podcast.
Follow Loop and Marc:
https://loopstore.com/
https://www.linkedin.com/company/chooseloop/
https://www.linkedin.com/in/marcviolo/
Follow Michael:
https://www.linkedin.com/in/michaelsmithaus/ (https://www.linkedin.com/in/michaelsmithaus/)
@michaelsmithaus
michael@contenttalks.ca
27 May 2021
Ep. 24 - What is Account-Based Marketing? w/ ABM Toronto's Heidi Vandermeer
Do you know what Account-Based Marketing actually is? To answer that question, Marketing Talks' host Michael Smith chats with the managing director of Account-Based Marketing Toronto - Heidi Vandermeer.
Not only does Heidi host a regular meet-up of ABM marketers, but she also has extensive experience in ABM herself and lets us know what sets ABM apart from other forms of marketing. The podcast also covers what you should focus on in your career if you want to become an Account-Based Marketer yourself.
Follow Heidi: https://www.linkedin.com/in/heidivandermeer/
ABM Toronto: https://www.meetup.com/Account-Based-Marketing-Toronto/
Follow Content Talks:
https://www.contenttalks.ca/ (https://www.contenttalks.ca/)
https://www.linkedin.com/company/content-talks/ (https://www.linkedin.com/company/content-talks/)
https://www.instagram.com/content_talks/ (https://www.instagram.com/content_talks/)
https://www.facebook.com/groups/144519476193507/ (https://www.facebook.com/groups/144519476193507/)
https://twitter.com/content_talks (https://twitter.com/content_talks)
https://www.youtube.com/channel/UClAUYXekhcaTM-Oku0BaEyA (https://www.youtube.com/channel/UClAUYXekhcaTM-Oku0BaEyA)
Follow Michael:
https://www.linkedin.com/in/michaelsmithaus/ (https://www.linkedin.com/in/michaelsmithaus/)
@michaelsmithaus
michael@contenttalks.ca
17 Mar 2021
Ep. 23 - Facebook vs. Australia w/ Fotomedia's Nicci Modolo & Dilara Ulkutas
Last month Facebook decided to ban all news in Australia...well at least for a few days. The decision came after months of The Australian Government battling the big tech giants.
In this episode of the Marketing Talks podcast, host Michael Smith chats with Fotomedia's Nicci Modolo and Dilara Ulkutas to give insight into why this happened, what's the reaction has been from the public, marketers and clients and whether they see the fight continuing.
To follow Fotomedia:
https://www.fotomedia.com.au/
https://www.instagram.com/fotomedia/
https://www.facebook.com/FotomediaAu/
https://www.linkedin.com/company/fotomedia/
To follow Dilara and Nicci:
https://www.linkedin.com/in/nicci-modolo/
https://www.linkedin.com/in/dilara-ulkutas/
Follow Content Talks:
https://www.contenttalks.ca/ (https://www.contenttalks.ca/)
https://www.linkedin.com/company/content-talks/ (https://www.linkedin.com/company/content-talks/)
https://www.instagram.com/content_talks/ (https://www.instagram.com/content_talks/)
https://www.facebook.com/groups/144519476193507/ (https://www.facebook.com/groups/144519476193507/)
https://twitter.com/content_talks (https://twitter.com/content_talks)
https://www.youtube.com/channel/UClAUYXekhcaTM-Oku0BaEyA (https://www.youtube.com/channel/UClAUYXekhcaTM-Oku0BaEyA)
Follow Michael:
https://www.linkedin.com/in/michaelsmithaus/ (https://www.linkedin.com/in/michaelsmithaus/)
@michaelsmithaus
michael@contenttalks.ca
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