Our marketing senior lecturer Dr. Jessy is hosting #MarketingTalks , a new series of podcasts, that we launched at the Suliman S. Olayan School of Business (OSB)|AUB
During the talks, the guest and her will tackle various marketing-related topics, practices, applied strategies, future trends, and successful campaigns... even students are joining to discuss some big brands' failures and stories!
Stay tuned every week for a new exciting topic and you could watch it too on our Youtube Channel
https://www.youtube.com/playlist?list=PLkQdR3AFmZwoG8f7gycV_eIx0lHOJFV7l
2025 has been a wild ride for brands.
We’re sitting down with Taline Rawas Kalaagi, OSB Marketing student, on #MarketingTalks to audit the biggest PR fires of the year. Whether it’s a viral event gone wrong or a campaign that missed the mark, we’re uncovering the lessons behind the labels.
Don't let your brand be the next case study. Tune in on Spotify NOW!
5 Jan 2026
Marketing in 2026
What will Marketing look like in 2026? 🤔
We asked expert Sabine Zeid, Marketing Graduate Student, to join us on #MarketingTalks to help us look into the crystal ball. The world of marketing moves fast, and Sabine is here to make sure you’re prepared for the next big shift.
In this episode, we explore:
🎯 The rise of hyper-personalized experiences.
🤖 How 2026 is shifting the "Human vs. AI" balance.
📊 The metrics that will actually matter next year.
Get the blueprint for 2026. 🎧 Listen to the full episode on Spotify!
15 Sept 2025
Formula 1 Marketing
Ready to see how F1 is dominating the branding and fan engagement game? 🌟🚥 From cutting-edge digital innovation to unforgettable immersive experiences, they're truly racing ahead!
We were thrilled to have Joya Farah, a Senior Marketing student at OSB, deep-dive into F1's strategic brand partnerships and the massive "Netflix effect." She even touched on the anticipated F1 movie, set for release in summer 2026!
Don't miss out – discover why F1 is the ultimate leader in sports marketing. Tune in now! 🏎️🏁
#F1 #SportsMarketing #Branding #DigitalInnovation #ImmersiveExperience #AUB #OSB #JessyGrades #Formula1 #F1Movie #NetflixEffect #BradPitt #LouisVuitton #LewisHamilton #Marketingpodcast
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Spotify
5.0 / 5
11 ratings
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