Struggling as a solo marketer? Tune into our podcast for strategic insights, inspiring stories, and a dash of humor to empower you as a Marketing Team of One. With Eric and Mike's extensive experience in design, marketing, and running a successful agency, they are here to help transform your marketing challenges into victories.
No More Planning: Craft Epic Experiences! An interview with Charlie Fusco.
Charlie Fusco grew up on film sets and in funding meetings. She was producing infomercials before she turned 21 and eventually grew that work into a $15 million agency. In 2018 she sold it and started TGC Worldwide, where her team helps people who are trying to do good in the world get their stories heard. Sometimes that means a bestselling book launch. Other times it's a documentary or a live event built from scratch.
Eric and Charlie talk about why in-person experiences earn a kind of trust that digital content has a hard time matching. They also get into the small details most planners skip, and why those details are usually what people remember. Later on, the conversation turns to AI and the risk of letting it tell an outdated version of your story. If you plan events or launches, this one is worth your time.
Links Mentioned in the show:
tgcworldwide.com
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Referral Links:
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Fathom - The #1 rated AI notetaker. Instantly summarize your meetings so you can focus on the conversation instead of taking notes.
https://fathom.partnerlinks.io/2mzzhdo4ekii
_____________________________________
0:00 Intro: Meet Charlie Fusco
2:11 From fish oil infomercials to amplifying people doing good
7:54 Finding the right story (and the AI trap)
13:14 Why nobody wants your book signing anymore
18:32 Scripting events like a film
25:52 The 90/10 rule and the case of the stolen doll
33:52 How to pace a conference people remember
42:44 Designing for every generation and every industry
48:38 The AI Corner: teaching AI who you are today
55:29 Charlie's AI toolkit and workflow
1:02:47 What's next: longevity, documentaries, and a drone claw
24 Sept 2026
You Don't Need a Bigger Team to Build a Stronger Brand. An interview with Mark Devito from SKDK.
Mark DeVito has spent more than two decades helping organizations, from federal agencies to political campaigns to global brands, figure out who they are and how to tell that story with authenticity. As managing director and head of brand strategy at SKDK, he's built a career on the idea that strategy and storytelling aren't separate skills, they're the same skill.
In this episode, Mark joins Eric to talk about what's actually changing in marketing right now, how brands can stay relevant as search and discovery evolve, and why the fundamentals that build trust matter more than ever. It's a conversation full of hard won lessons from working inside some of the most complex organizations around, plus a few good stories along the way.
Links Mentioned in the show:
linkedin.com/in/mark-devito-skdk
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🔗 https://www.linkedin.com/in/michael-d-hendry/
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🔗https://www.linkedin.com/showcase/marketingteamofone/
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_____________________________________
Join Our Reddit Community:
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Visit Our Website:
For more resources, articles, and information, check out our website:
🌐 www.marketingteamofone.com
Buy our Merch:
If you want to show your support and represent the show, check out our merch store:
🧢 https://marketing-team-of-one-show.printify.me/
_____________________________________
Referral Links:
If you are considering signing up for this service, please use our referral link to help out the channel. These are some of the many products we use daily, and you can trust that they will serve you well.
Fathom - The #1 rated AI notetaker. Instantly summarize your meetings so you can focus on the conversation instead of taking notes.
https://fathom.partnerlinks.io/2mzzhdo4ekii
_____________________________________
00:38 Show Intro and Guest Bio
02:19 Warmup Jokes and Rebrand Connection
04:19 Epic Hair and Storytelling
06:14 Mark's Career Journey
12:38 What SKDK Does
15:47 Personalization Microtrends and AI
18:22 Branding in Government Bureaucracy
24:09 Advocacy Reputation and GEO
31:33 Is Marketing Still Relevant
35:33 Creativity Meets AI
36:54 Authenticity Wins Audiences
38:23 Finding Stories Everywhere
42:46 Research That Reveals Truth
45:44 Polling Scale and Samples
48:07 Why Your Response Matters
50:12 What Exec Directors Fear
54:19 Start With Business Goals
57:16 Earned Media in Heyday
59:47 Agency Life and Perspective
10 Sept 2026
Your Tech Stack Is Losing You Members. Here's What to Actually Fix. With Touda Bentatou.
Touda Bentatou oversees new customer onboarding at Novi AMS and has spent years helping associations navigate one of their most consequential decisions — building the right tech stack. She joins Eric to talk through how to evaluate software without getting it wrong, what a real member communication plan looks like when change is coming, and the frameworks she relies on to keep projects from going sideways.
She also brings a grounded take on AI that one-person teams will appreciate — less hype, more practical. If your current setup is creating more work than it saves, this conversation is worth your time.
Links Mentioned in the show:
https://www.noviams.com/
https://www.linkedin.com/in/touda-bentatou-4a93193b
https://ctme.caltech.edu/artificial-intelligence-tools-for-everyone-online.html
_____________________________________
Subscribe to Our Channel:
Don't miss out on future episodes filled with valuable insights and tips!
👉 http://www.youtube.com/@MarketingTeamofOne
Subscribe to YouTube and hit the bell icon to stay updated.
Connect with Us on LinkedIn:
Join our professional network and stay connected with the latest updates:
🔗 https://www.linkedin.com/in/michael-d-hendry/
🔗 https://www.linkedin.com/in/eric-grotenhuis-pagedesign/
🔗https://www.linkedin.com/showcase/marketingteamofone/
Download Free Tools:
Enhance your marketing efforts with our exclusive free tools. Get access now!
📥 Download Free Tools - www.marketingteamofone.net/freebies
_____________________________________
Join Our Reddit Community:
Engage in discussions, ask questions, and connect with fellow marketers:
👾 https://www.reddit.com/r/marketingteamofone/
Visit Our Website:
For more resources, articles, and information, check out our website:
🌐 www.marketingteamofone.com
Buy our Merch:
If you want to show your support and represent the show, check out our merch store:
🧢 https://marketing-team-of-one-show.printify.me/
_____________________________________
Referral Links:
If you are considering signing up for this service, please use our referral link to help out the channel. These are some of the many products we use daily, and you can trust that they will serve you well.
Fathom - The #1 rated AI notetaker. Instantly summarize your meetings so you can focus on the conversation instead of taking notes.
https://fathom.partnerlinks.io/2mzzhdo4ekii
_____________________________________
5:40 Choosing the Right AMS: Building a Requirements Rubric
14:27 When You Actually Need an AMS (and the ROI)
20:32 What a Great AMS Can Do For You
28:24 Automating Your Tech Stack with Zapier & AI
35:20 Managing Change: Rollout & Member Surveys
44:33 The Soft Launch Strategy
46:42 AI Is a Task Stealer, Not a Job Stealer
52:14 The RADIO Framework & Choosing the Right AI Model
1:00:15 Training AI to Sound Like You & Final Takeaways
Who has been a guest on Marketing Team of One
Names identified in recent episode analyses. Showing up to five guests.
Vanessa Sapino
Monica Griffis
Jennifer Bourn
Blair Enns
Gerard Huerta
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
YouTube views
34,911
Score snapshot 15 Sept 2025
Apple Podcasts (US)
5.0 / 5
7 ratings
Podcast Authority Score: 60 / 100
A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.
Quality
79
Social presence
0
YouTube
72
Engagement
32
Contact Marketing Team of One
Guest appearances
Books guests
Based on episode analysis; this does not confirm that the show is currently accepting guests.
Questions about Marketing Team of One
Who hosts Marketing Team of One?
Eric Grotenhuis and Eric and Mike Hendry and Mike host the show. Published by Page Design Group.
How often do new episodes come out?
The show publishes daily, based on its RSS feed.
Does Marketing Team of One take guests?
Yes. Guests have been identified in episode analyses.
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