Marketing That POP's

About Marketing That POP's

Welcome to "Marketing That POPS," the podcast that takes your marketing game from flat to fabulous! Join us for some lively chats with industry experts, trendsetters, and creative minds that'll leave you buzzing with new ideas. Whether you're on the hunt for marketing inspiration, practical tips to help your business grow, or just eager to whip up some unforgettable designs, "Marketing That POPS" is your go-to source for building marketing strategies that actually work. So, let's crank up the excitement for your business – it's time to get popping!

Publisher

ThrivePOP

Category

business

Language

en

Explicit

No

First episode

17 Jan 2024

Latest episode

19 Dec 2025

Latest episodes

46 episodes in the feed.

1. 

   19 Dec 2025

   How Influencers Really Drive Sales with Molly Tracy

   In this episode of 'Marketing at Pops,' host Olivia welcomes Molly Tracy, the founder and CEO of VRAI Digital, an influencer marketing agency. Molly shares her extensive experience in the influencer marketing space, which she has been a part of since 2012, and discusses the evolving landscape, the importance of community and engagement over sheer follower count, and shifting marketing strategies. She emphasizes maintaining a boutique, referral-based creator roster focused mostly on female influencers in lifestyle, wellness, and motherhood sectors. Molly explains the significance of aligning marketing goals with the right kind of influencers, the importance of trial periods in campaigns, and red flags for brands entering influencer marketing. The discussion also touches on trends like the resurgence of long-form content via platforms like Substack, and the impact and challenges of incorporating AI in marketing strategies. Molly advocates for purposeful and impactful influencer partnerships that can change lives and stresses the need for genuine connection and alignment with creators. Molly’s Links: Website: https://vraidigital.com/ (https://vraidigital.com/) Instagram: https://www.instagram.com/vraidigital/ (https://www.instagram.com/vraidigital/) LinkedIn: https://www.linkedin.com/in/mollyatracy/ (https://www.linkedin.com/in/mollyatracy/) MTP Links: LinkedIn: https://www.linkedin.com/showcase/108046360/admin/dashboard/ (https://www.linkedin.com/showcase/108046360/admin/dashboard/) Instagram: https://www.instagram.com/marketingthatpops/ (https://www.instagram.com/marketingthatpops/) TikTok: https://www.tiktok.com/@mktgthatpops (https://www.tiktok.com/@mktgthatpops) https://thrivepop.com/podcast/ (https://thrivepop.com/podcast/)

2. 

   5 Dec 2025

   Plant Parenting 101: Debunking Myths with Thryve Roots

   In this episode of 'Marketing That Pops,' host Olivia interviews Tiffany Davis, the founder and CEO of Thryve Companies and co-founder of Thryve Roots, a Black and female-owned business focused on sustainable agriculture and plant-based wellness. Tiffany shares her journey from the financial sector to the plant industry, emphasizing the importance of healthy soil, patience in plant care, and building an inclusive community. The discussion also covers Thryve Roots' intentional marketing strategies, including authentic social media engagement and upcoming product launches. Tiffany emphasizes the significance of culture in both small and large businesses and shares practical advice for new plant enthusiasts. Thryve Roots Links: Website (https://thryveroots.com/) Instagram (https://www.instagram.com/thryverootssquad?utm_source=ig_web_button_share_sheet&igsh=ZDNlZDc0MzIxNw%3D%3D) MTP Links LinkedIn (https://www.linkedin.com/showcase/108046360/admin/dashboard/)Instagram (https://www.instagram.com/marketingthatpops/)TikTok (https://www.tiktok.com/@mktgthatpops) Website (https://thrivepop.com/podcast/)

3. 

   21 Nov 2025

   AI + Social Media: The Future of Books with The Stable Book Group

   In this episode of 'Marketing that Pops,' hosts Olivia and Michele interview Keith Riegert, President of Stable Books Group and CEO of Perfect Bound, a SaaS platform for the publishing industry. Keith shares his extensive background in independent publishing and discusses pivotal industry trends, particularly the impact of AI on publishing. He debunks the myth that AI will replace human authors, noting ethical, legal, and quality concerns. Keith emphasizes data-driven strategies in publishing, discussing how using tools and analytics has guided his company's success. The conversation touches on the challenges and opportunities presented by social media platforms like TikTok, the importance of authors' active engagement in book marketing, and the future trends in publishing, including the rise of special editions and self-publishing via platforms like Amazon's Kindle Direct Publishing. Keith also highlights the crucial role AI tools can play in streamlining publishing processes while stressing the necessity for the industry to embrace technological advancements cautiously. Keith Riegert Links: ⁠LinkedIn⁠ (https://www.linkedin.com/in/keith-riegert/) ⁠Website⁠ (https://www.keithriegert.com/) ⁠Stable Book Group⁠ (https://www.stablebookgroup.com/) MTP Links: ⁠LinkedIn⁠ (https://www.linkedin.com/showcase/108046360/admin/dashboard/) ⁠Instagram⁠ (https://www.instagram.com/marketingthatpops/) ⁠TikTok (https://www.tiktok.com/@mktgthatpops)

Who has been a guest on Marketing That POP's

Names identified in recent episode analyses. Showing up to five guests.

• Nikki Rausch
• Bianca Snyder
• Matt Bertram
• Katherine Golden
• Autumn Karcey

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

YouTube views

40,607

Score snapshot 15 Sept 2025

Apple Podcasts (US)

5.0 / 5

3 ratings

Podcast Authority Score: 53 / 100

A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.

Quality

64

Social presence

0

YouTube

72

Engagement

32

Contact Marketing That POP's

Guest appearances

Books guests

Based on episode analysis; this does not confirm that the show is currently accepting guests.

Questions about Marketing That POP's