About Marketing Then & Now: A Talk-and-tell with Bozell
When it comes to marketing, advertising, branding, media, PR, digital and social media, “what works” is constantly changing. And no one knows that more than a nearly 100-year-old advertising agency. At Bozell, we’re a powerhouse of knowledge, so we’re sharing insights on what has worked in the past, what continues to work, and what’s up-and-coming. Join us for 20 minutes every month as our very own experts talk about these trends and tell you what you can do to help your brand stand out and your sales go up.
Podcast Influencer Marketing (Part 4): Unearthing the Secrets of Influencer Marketing & Monetization
Host Jim Minge (https://bozell.com/people/jminge/) once again delves into the intricate world of influencer marketing, this time with plant-and-lifestyle macro influencer Samantha Hermann (https://www.linkedin.com/in/samantha-hermann-5a8080259/), whose Instagram account, @HousePlusPlant (https://www.instagram.com/houseplusplant/), boasts more than half a million followers. Samantha shares her journey from a plant-loving hobbyist during the pandemic to becoming a modern-day marketing powerhouse. She offers insights into consistent content creation, keeping audiences engaged, and leveraging platforms for brand expansion. You’ll hear how she monetizes her brand through Amazon and her own website (https://www.houseplusplant.com/) to offer merchandise and personal consultations. Whether you're an aspiring influencer or a seasoned marketer, this episode offers a valuable look into how your company can leverage the power of influencer marketing to authentically connect with your audience.
20 Feb 2024
Influencer Marketing (Part 3): Brand Partnerships & the Power of Effective Influencer Marketing
In the third part of our ongoing Influencer Marketing series, we dive into the world of digital creators to explore how influencers are shaping industries like travel, lifestyle and more. Host Jim Minge (https://bozell.com/people/jminge/) interviews Allison Wetig (https://www.linkedin.com/in/allisonwetig/), a rising influencer in the Midwest, who discusses her journey from the early days of MySpace to her current status as a multifaceted digital creator with a podcast and a business of her own. You’ll learn how influencers like Allison stay authentic while creating content, how she develops valuable brand partnerships, and what’s next in the field of influencer marketing. Whether you’re an aspiring influencer or a marketing professional, listen now to learn more about the power of influencers in today’s digital era.
8 Feb 2024
Influencer Marketing (Part 2): How the Henry Doorly Zoo & Aquarium Used Influencers to Achieve Wild Success
Join us for another deep dive into marketing strategy in part two of our series on influencer marketing. In this episode, host Jim Minge (https://bozell.com/people/jminge/) explores how the #1 ranked zoo (https://www.ketv.com/article/omaha-henry-doorly-zoo-best-in-the-nation/43341205) in the nation – Omaha’s Henry Doorly Zoo & Aquarium (https://www.omahazoo.com/) – leverages social media personalities to expand its reach, captivate audiences and increase visitor numbers. You’ll hear from Mandy Rosenquist (https://www.omahazoo.com/connect-with-us), the Zoo’s vice president of marketing, communications and events, and Jacey Kallsen (https://www.linkedin.com/in/jacey-kallsen/), communications manager, to discuss how they’ve transformed influencer marketing into a vital piece of the Zoo’s advertising strategy. Discover how they choose influencers, learn about their content guidelines and explore the impact of influencers on the Zoo's success. Whether you're a lover of animals or simply fascinated by the world of influencer marketing, this episode will take you on a journey through the wild world of advertising at Omaha’s Henry Doorly Zoo & Aquarium.
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