In B2B marketing, change is the one thing you can always count on. Marketing to Complex Industries features conversations about current topics, challenges and opportunities in industrial marketing across a variety of industries. Presented by Godfrey, a full-service B2B marketing agency.
Turning ESG Data Into Intelligence – A Chat With Paul Shahriari, Chief Innovation Officer and Founder of Ecomedes
Godfrey VP of Creative Scott Trobaugh and Strategist Donna Harris talk with Paul Shahriari, Chief Innovation Officer and Founder of Ecomedes, about how to turn data into intelligence that drives ESG decision-making.
14 Sept 2021
Making First Impressions Soar: Pixelle Specialty Solutions Director of Marketing Heath Frye Chats B2B Marketing
Godfrey Vice President of Creative Scott Trobaugh and Strategist Alison Fetterman talk with Heath Frye, director of marketing at Pixelle Specialty Solutions, to hear about his B2B marketing experiences and his advice for B2B marketers.
26 May 2021
Let’s Talk Innovation: A Chat With Marketing & Innovation Strategist, Keynote Speaker & Best-Selling Author Carla Johnson
Everyone can be an innovator! Keynote Speaker and Best-Selling Author Carla Johnson shares insights on empowering innovative thinking across an organization instead of siloing it to creative or research and development teams.
11 May 2021
Let’s Talk Social Media: It’s a Marathon, Not a Sprint — A Chat With Social Media Manager Emily Spillar
Godfrey Social Media Manager Emily Spillar talks about the latest B2B social media trends and what B2B marketers can expect in the future. Listen in to hear her perspective on the importance of remembering “it’s a marathon, not a sprint.”
19 Apr 2021
Let’s Talk Public Relations: A Chat With B2B PR Pro Melissa Einfrank
Making connections. Building relationships. Sharing expertise. PR pros become trusted resources. Godfrey’s Senior PR Pro Melissa Einfrank tackles hot PR topics — influencer relations, employee advocacy, reputation management and more.
25 Mar 2021
Let’s Talk Brand Community: A Chat With Matt Snodgrass of MarketingProfs
Building and engaging the brand community has never mattered more. MarketingProfs Director of Community Matt Snodgrass shares insights on community building and engagement as well as virtual events.
16 Mar 2021
Let’s Talk Data Privacy: Importance of a Data Strategy in a Changing Digital World
Marketing Technologist Tyler Lowry discusses how data privacy laws are causing B2B marketers to focus on zero- and first-party data strategies and to revisit more strategic ways to provide great digital experiences for customers.
23 Feb 2021
Let’s Talk Architects: A Chat With Dean Horowitz from commARCH
Hear the latest from Dean Horowitz, president of commARCH, including his perspective on the power of architecture and its leadership in human-centric design, as well as phase one of what he calls “the biggest idea to ever hit B2B media.”
11 Jan 2021
Planning B2B Marketing in Uncertain Times
The pandemic has created a new normal that’s also given rise to new marketing. In this episode, our team shares insights and tips on how to pivot your B2B marketing planning for these uncertain times.
18 Dec 2020
Use Humor to Boost Engagement in Your Content
Creating humorous B2B content means taking a risk —but when done correctly, it can pay off with more impressions, increased engagement and even brand fandom. Join us as we talk about ways you can bring the funny to your marketing.
13 Aug 2020
Understanding SEO (and how to make it work for you)
Web presence is vital to your business, but that alone isn't enough to get you seen. We talk to Godfrey's Digital Marketing Managers about how to make sure your content is working as hard as it can to drive traffic your way.
1 Jul 2020
How to Keep New B2B Video Content Rolling During COVID-19
Social distancing doesn’t have to pauseB2B video production. In this episode, we chat about how to keep fresh video content rolling.
8 May 2020
B2B Marketing in the Pandemic: Everything We've Learned so Far
The 2020 global pandemic requires adaptability and agility from B2B marketers. In this episode we cover the insights we've had during the crisis, and a lot of suggestions for getting creative with your approach.
8 May 2020
What We Learned at the 2020 Marketing to Engineers Conference
Scott Trobaugh chats with VP, Director of Business Development Josh Albert, Executive Creative Director Cliff Lewis and Director of Strategy Alison Fetterman to discuss the pros and cons of virtual events and what they learned at Marketing to Engineers 2020
8 May 2020
The Intangible "Gifts" on Your B2B Customer’s Wish List
Some gifts carry more meaning than others. Scott talks to Senior Copywriter Matthew Kabik about the intangible gifts of care and attention that your customers may value most.
7 May 2020
Delivering a Confident B2B Message During the Pandemic
Scott talks to PR Director Steve Graham and Director of Strategy Alison Fetterman about how B2B marketers can confidently advance their brand story during a global health crisis.
7 May 2020
How to Start a B2B Marketing Podcast in 24 Hours
Podcasting is easier than you might think. In this episode, we break through the common challenges of the format.
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