Kelly O’Neil is on a mission to help small businesses and entrepreneurs recession proof their business and catapult their profits by teaching them the insider secrets to mastering the art of Marketing to Millionaires ™. Each week, join the internationally recognized expert in marketing to affluent clientele as she shares her behind the scenes insights, strategic tips and market disrupting information on how to find, engage, sell and impress your high-end clientele. Kelly will also share candid interviews with millionaires, billionaires, celebrities and the most brilliant business minds in the world who are serving these clients.
EP 036 Dr. Joseph Michelli: The Gold Standard in Customer Service
My guest, Dr. Joseph Michelli is a world renown speaker, author and consultant who shares his knowledge of exceptional business practices with corporate leaders to develop productive workplaces with a focus on customer experiences.
He is a Wall Street Journal, USA Today, Publishers Weekly, Nielson BookScan, and New York Times #1 bestselling author. One of my favorite books he wrote is The New Gold Standard. It’s a must for training my team to specifically learn how to adopt the principles of the Ritz-Carlton level of customer care and service, which is essential for servicing our affluent clientele.
Our discussion starts with Dr. Michelli telling us about customer service. And by sharing examples from some of the companies he has consulted with he describes what is important for our affluent market - the journey to a great customer experience.
According to Dr. Michelli, a great customer experience is when companies and their employees meet customer expectations and exceed them. They develop emotional connections and then customized the service delivery to the wants, needs and desires of their customers, both stated and unstated.
In my opinion, a great customer service experience is not some strategy that’s “nice to have.” It’s a requirement if you want to build loyal, affluent customers.
Dr. Michelli’s new book, Stronger Through Adversity is really fascinating. In our conversation we did a deep dive about leadership:
· Some of the challenges company leaders are facing because of Covid.
· How leadership is changing.
· How it relates to how we work with each other, as well as our clients.
· The opportunities and need for investing in elevating experiences.
In the process of writing this book Dr. Michelli interviewed 140 leaders of major corporations around the world. The goal of the book is to help current and future leaders manage in times of crisis and beyond those critical times to position their brands for lasting success.
I hope you will be inspired by our stimulating and thought-provoking conversation.
Enjoy the show!
Links Mentioned:
Marketing to Millionaires Success Circle on Facebook
Dr. Michelli’s new book, Stronger Through Adversity https://www.josephmichelli.com/stronger-through-adversity/
Connect with Dr. Joseph Michelli
Website: https://www.josephmichelli.com/speaking/
Facebook: https://www.facebook.com/TheMichelliExperience
Connect with Kelly
Website: www.MarketingToMillionairesPodcast.com
Facebook: www.facebook.com/officialkellyoneil
Instagram: www.instagram.com/officialkellyoneil/
Linked In: https://www.linkedin.com/in/officialkellyoneil/
YouTube: https://www.youtube.com/c/KellyONeil
Learn more about your ad choices. Visit megaphone.fm/adchoices
23 Oct 2020
EP 035 Troy Howard: How to Use Social Proof to Seal the Deal with Affluent Clients
More than ever, people make purchases based on social proof. That’s especially true of affluent buyers. My guest today is one of my partners, Troy Howard, owner of So Tell Us, an industry disruptor in online reviews and referrals.
Troy has always had a passion for combining technology and marketing, leading him from selling yellow page ads to becoming the youngest executive of a publicly traded marketing company producing over $160-million in annual revenue. Troy ultimately started his own marketing agency with 3,800 clients in 27 countries.
Troy’s current business is called So Tell Us, the world’s only software review platform that lets businesses instantly capture video, audio and written reviews from their customers using an app in less than 30 seconds. The very best reviews are automatically marketed online for businesses through their website, social media sites and search engines. This combination of video reviews, powerful review marketing and automated referral system has changed the review industry as we know it.
During our conversation, you will learn:
Why social proof is so important.
How social proof is almost as powerful as a personal referral.
How social proof increases profit.
How social proof can even be better than a personal referral.
How social proof increases profit.
Enjoy the show and the generous offer from Troy noted below!
Claim these special bonus / gifts from our Summit Expert by joining the Marketing to Millionaires Success Circle on Facebook
Free: So Tell Us Lite Account plus the ebook: The Power of Online Reviews (Value: $499)
Connect with Troy
Facebook: https://www.facebook.com/sotellus/
Connect with Kelly
Website www.MarketingToMillionairesPodcast.com
Facebook www.facebook.com/officialkellyoneil
Instagram www.instagram.com/officialkellyoneil/
Linked In https://www.linkedin.com/in/officialkellyoneil/
Youtube https://www.youtube.com/c/KellyONeil
Learn more about your ad choices. Visit megaphone.fm/adchoices
21 Oct 2020
EP 034 Ryan Fenn: How to Effectively Use Mobile Marketing with Affluent Clientele
I recommend mobile marketing for my clients that own a company that’s my size or larger. It’s also a great marketing tool for new entrepreneurs. Mobile marketing, or as Ryan Fenn calls it “conversational marketing” is a mix of automation and human interaction. Ryan is one of my partners and a master at mobile marketing. Ryan is the President of Chiirp Mobile Marketing. His success includes building multiple successful online courses that sold exclusively through text message marketing. His first course did $1.4 million in sales with only a $250-thousand Facebook ad spend.
He built CHIIRP, a software platform that automates outbound marketing with a focus on text messaging. That platform and how it’s used makes mobile marketing so effective with the affluent market. It has been a game changer in my business and I recommend you try it with your affluent clients.
In our very thorough conversation, you’ll learn:
· The "kiss of death" when marketing to the affluent and how mobile marketing helps you avoid that.
· How mobile marketing cuts to the chase and speeds up the conversation with your affluent clientele.
· The two most important needs of the affluent market and how mobile marketing delivers.
· How to stay legal with mobile marketing.
Enjoy the show and take advantage of Ryan’s very generous offer!
Claim these special bonus / gifts from our Summit Expert by joining the Marketing to Millionaires Success Circle on Facebook
Special Discounted Price on Chiirp Single User Subscription - Get It for only $149/Month (Actual Price: $400)
Connect with Ryan
Facebook: http://facebook.com/chiirp
Connect with Kelly
Website www.MarketingToMillionairesPodcast.com
Facebook www.facebook.com/officialkellyoneil
Instagram www.instagram.com/officialkellyoneil/
Linked In https://www.linkedin.com/in/officialkellyoneil/
Youtube https://www.youtube.com/c/KellyONeil
Learn more about your ad choices. Visit megaphone.fm/adchoices
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