There is a lot innovative work being done by marketers everywhere, and it's important to find that work and share it.
In the Marketing To Win podcast, Michael Roberts (a small team start-up "do it all" type marketer) chats with the marketing practitioners that implement tactics that drive the results they are looking for. Along the way they discuss the strategies and process it took to reach these results, which will hopefully jumpstart your creativity and lead you to exciting new solutions within your own work.
You need a framework.
To source content. To create content. To distribute content.
So here's a the framework for building frameworks 😁
Dedicate time. You have to be committed to it, which means get time on the calendar that you know you can dedicate to it. Me? I've got an hour every morning scheduled to get my personal content work done. Doesn't always take that long, but I've scheduled it, and I don't miss.
Turn it into a machine. I mean make it a process, with steps that you know you can do within your time frame. Set yourself up for success. Make so if someone were to come in your place you know they could pick up where you left off. This often makes it easy to collaborate and work together to get it done.
Document it. DON'T spend mental energy thinking through all the steps. Once you have the steps down, write them down and reference those steps every time you hit your process. Relieving that mental burden helps you execute and focus.
Let results take care of themselves. Don't over think it, be patient, but also set up measurement in a way that means you can adjust your process as you learn more. Don't spend too much time measuring, because you don't want that to take you away from executing.
#marketing
20 Oct 2021
Ep 61 - Have you noticed I missed some episodes? Here's why.
You may have noticed I missed some days on the podcast, and moving forward there may continue to be some days I miss. Some of it has been unintentional, but moving forward much of it will be intentional. I walk through my thinking on this episode, how it's built around a new content strategy I'm testing, and what I'm trying to accomplish with it.
19 Oct 2021
Ep 60 - You get MORE experience on small teams
You get more experience on a small team. Especially a start up.
No, come on, I did not say BETTER. But yes, I did said MORE.
And that's still important. 👇
Gaining experience comes from, well, doing things.
And in start up/small team land, there is LOADS to do, across lots of different areas.
Plus, in start up world done is often much more important than perfect, which means you incentivized to move quickly.
So you get MORE done.
Trust me, I worked within a larger org before. And I've worked now in a start up for two years.
The difference is pretty crazy (in my experience).
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