Hey there CMO... Feeling lost in the ever-changing wilderness of marketing and worn out trying to convince your executive team to update the website built in 2001? Let me introduce you to your oasis in the corporate desert. Marketing Trailblazers: Fireside Chats with Mountain Conquering CMOs.
We're bringing unfiltered, no-holds-barred conversations with top CMOs from major brands. Get ready to dive into topics like getting buy-in on a risky marketing strategy, working with outside agencies, and what to say when the CEO says “Why aren’t we on TikTok?" Breathe a sigh of relief and tune in to "Marketing Trailblazers." It's the podcast that will keep you in the loop and inspire you to blaze your own path… or at least keep your job.
Melina Palmer, Host of the Brainy Business Podcast and Applied Behavioral Economics Instructor at Texas A&M
In the latest installment of Marketing Trailblazers, Jeremy and Jess sit down with Melina Palmer, host of The Brainy Business Podcast and author of The Truth About Pricing: How to Apply Behavioral Economics So Customers Buy Together, Jeremy, Jess, and Melina discuss:
Key principles every marketer should understand to effectively influence consumer behavior.
What inspired Melina to start The Brainy Business Podcast.
Emerging trends and developments in behavioral economics that marketers should pay attention to.
2 Apr 2024
Jaime Cabrera, VP Group Creative Director, Innocean
In the latest episode of Marketing Trailblazers, Jeremy and Jess sit down with Jaime Cabrera, Executive Creative Director, author of What's the Big Idea: An Indispensable Guide to Becoming a Kick-Ass Creative Director, and host of the Confessions of a Creative Director podcast.Together, Jeremy, Jess, and Jaime discuss:
Experiential marketing
How the creative industry has evolved over the years and what key trends are shaping the future
Jaime's best advice for marketing directors/CMOs on how to work with agencies
Get Jaime's book, What's the Big Idea: An Indispensable Guide to Becoming a Kick-Ass Creative Director, here: https://amzn.to/3TL2Bip (https://amzn.to/3TL2Bip)
Get Jeremy's book, Climb: The Risks and Rewards of Elevating Your Brand here: https://theclimb.guide
In the latest episode of Marketing Trailblazers, Jeremy and Jess sit down with Jac Bedrossian, Influencer Marketing Specialist for IHG Hotels & Resorts to discuss:
Selecting the right influencers
Avoiding common mistakes
Connecting the right influencer to the right business (aka how to get the best ROI)
2 Jan 2024
Prasid Pathak, Fractional CMO and Growth Consultant
In the latest episode of Marketing Trailblazers, Jeremy and Jess sit down with Prasid Pathak, 5-time CMO and trailblazer for growth consulting and fractional marketing.Prasid has helped many startups double (even triple!) their revenue. His expertise in the field and flexibility to juggle multiple fractional CMO positions at once showcases his passion for both growing businesses and teaching people how to grow. In the episode, Jeremy, Jess, and Prasid discuss:
Rise of Fractional CMOs
Modular Marketing
Common Challenges or Limitations That Startups and Fractional CMOs May Face
9 Nov 2023
Stephanie Stuckey, Chair of Stuckey's Corporation
In the latest episode of Marketing Trailblazers, Jeremy and Jess sit down with Stephanie Stuckey, Chair and granddaughter of the founder of Stuckey's Corporation. Together, they discuss what it takes to revive a family business and the magic behind Stuckey's. At its peak, Stuckey's dominated the roadside game with over 400 stores and 4000 billboards across the country. What you can expect from the episode:
The importance of having a brand story.
The highs and lows of reviving a business.
Developing a new strategy plan for a legacy brand.
How delicious Stuckey's pecan rolls are, of course!
Don't miss out on what we consider our sweetest episode yet!
Calling all Vols!In the latest episode, Jeremy and Jess sit down with Jimmy Delaney, Associate Athletics Director of Marketing & Fan Experience for THE University of Tennessee's very own Vols! Together, the three go over the Vols' game plan for how they manage to maintain such a strong fanbase no matter how the season looks. They tackle topics like:
Brand Communication/Protection
Word-of-mouth marketing
The 'Swifting' of sports!
This is one team huddle you won't want to miss!
8 Sept 2023
Mita Mallick, Head of Inclusion, Equity and Impact at Carta
On the latest episode, we had the pleasure of sitting down with Mita Mallick, Head of Inclusion, Equity, and Impact for Carta. Mallick is also co-host of popular podcast, Brown Table Talk, and is the author of Reimagine Inclusion: Debunking 13 Myths To Transform Your Workplace.
10 Aug 2023
Kath Pay, author of Holistic Email Marketing
If there were to ever be a pioneer of email marketing, it would be Kath Pay. Kath has a long track record of being at the center of the best of email marketing ever since email marketing became a tactic. Her book Holistic Email Marketing is a must read for anyone who touches email marketing in their organization. Pull up a spot with us at the campfire to hear Kath's thoughts on utilizing ChatGPT for email marketing strategy, how to best communicate with different departments when consulting, and what she's found to be the best ways to measure the right metrics, reporting, etc.
24 Jul 2023
Kara Heater, Marketing Director at Savannah Bananas
The Savannah Bananas have taken the baseball world by storm, and we get to hear from Kara Heater, one of the brains behind the bananas and learn how the banana team works to make an incredible, quirky product, get it in front of the world, create raving fans, and sell out every game.
14 Jun 2023
Sarah Herron, Friends of the Smokies Communications Director
Join us for the latest exciting installment of Marketing Trailblazers, where we come to you offering “life-long nuggets” that are equally delicious and beneficial to your marketing appetite.Our hosts, Jeremy and Jess, are joined by Sarah Herron, Marketing Director of Friends of the Smokies. We assure you, with a voice made for podcasting, Sarah is the life of the podcast this week and will have your sides split before reaching the episode’s summit. In this episode, we’re all about marketing for non-profits, political marketing, and "Conquering Your Marketing Everest".Yes, we’ve coined the term already. Trademark pending. Snooze ya lose, ya know? Nothing personal.
11 May 2023
Jackson Dickert, Campfire Technology CMO
Welcome to the base of the mountain. Your marketing summit awaits.Strap on your boots and prepare to hit the trail, but first, while we’re on the trail… wait, does that make sense?Something like that. Please remember, people, we’re good at marketing. Not so great at analogies. Metaphors? Whatever. Meet your trail guides, Jeremy LaDuke and Jess Tackett, as they sit around the campfire with their first guest, Jackson Dickert, the CMO of Campfire Technology.We totally didn’t plan that.Jackson shares his insights and experiences in the field, discussing what works and what doesn't when it comes to collaborating with influencers to achieve your goals. He also talks about how his company, Campfire Technology, has been able to stay ahead of the curve in the ever-changing world of digital marketing.Join Jeremy and Jess in this episode of Marketing Trailblazers as they discover the latest trends and strategies in influencer marketing, as well as a truly out-of-this-world concept that is sure to leave you inspired.Because, after all, like a hiker conquering a challenging terrain, marketing allows you to push yourself beyond your limits and discover the best version of yourself.So strap on your headphones and prepare to climb to the peak of marketing success with Marketing Trailblazers .Look at that, guess we’re good at marketing AND metaphors after all.
23 Mar 2023
The Trailhead (aka the Trailer)
Season 1 is coming in May 2023!We're bringing unfiltered, no-holds-barred conversations with top CMOs from major brands. Get ready to dive into topics like getting buy-in on a risky marketing strategy, working with outside agencies, and what to say when the CEO says “Why aren’t we on TikTok?" Breathe a sigh of relief and tune in to "Marketing Trailblazers." It's the podcast that will keep you in the loop and inspire you to blaze your own path… or at least keep your job.
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