Marketing Trends Now by Katie Brinkley

About Marketing Trends Now by Katie Brinkley

Marketing changes fast. Your entire strategy doesn’t have to change with every new trend. Marketing Trends Now is a short, practical show for business owners and marketers who want to know what’s changing, what matters, and what to do next. Each Thursday, Katie Brinkley breaks down a timely shift in digital marketing and turns it into an idea you can actually use. From social media and short-form video to podcasting, email, paid campaigns, and the bigger strategy connecting them, Katie brings more than 20 years of experience and the perspective of someone running a business, too. Expect clear advice, real examples, and a smarter way to grow without feeling like you have to do everything. Stay current. Make better marketing decisions. Get back to running your business.

Publisher

Katie Brinkley

Category

business · education

Language

en

Explicit

No

First episode

12 Jun 2025

Latest episode

6 Oct 2026

Latest episodes

2 of 48 episodes have a transcript.

1. 

   6 Oct 2026TRANSCRIPT

   Speaking as a Marketing Strategy: What Actually Gets You Booked

   Host Katie Brinkley interviews Leisa Reid, founder of Get Speaking Gigs Now, about leveraging speaking as a strategic marketing tool to secure consistent bookings.

2. 

   29 Sept 2026TRANSCRIPT

   Consistency vs. Burnout: What 550 Podcast Episodes Taught Me About Marketing

   Host Katie Brinkley shares insights from 550 podcast episodes on balancing marketing consistency with preventing burnout, revealing when pausing is the smartest strategy.

3. 

   30 Apr 2026

   How Can Business Owners Use AI for Execution, Not Just Ideas?

   What if AI didn’t just help you think — what if it actually started doing the work you hate to do? That’s the question Katie tackles in part three of this four-part AI series. So far, this series has covered two major ideas: first, most business owners are using AI too narrowly, mostly for output instead of execution. Second, if AI doesn’t sound like you yet, it’s not because it can’t — it’s because you haven’t trained it with enough context. Now comes the real shift. In this episode of Marketing Trends Now, Katie explains how to move from using AI as an assistant to using it as an executor. Because if AI is still only “helping” you, but you’re doing every final step yourself, you’re still the bottleneck. In this episode, Katie covers: Why even “good” AI users are often still doing all the work themselves The mindset shift from help me to handle this Why speed alone is not enough if tasks are still running through you How to identify the repetitive tasks that drain the most energy Why your anti to-do list matters more than your prompt library What friction removal actually looks like in a real business Practical examples like follow-up emails, podcast repurposing, and meeting prep Why the goal is momentum, not perfection How to start building repeatable systems without overcomplicating everything Timestamps: 00:00 – Stop Using AI for Ideas Only (Execution Is the Real Win) 01:00 – Why You’re Still the Bottleneck (Even With AI) 02:00 – The Mindset Shift: “Help Me” vs “Handle This” 03:00 – Build Your AI Anti-To-Do List (Start Here) 05:00 – Real Example: Automating Emails & Content With AI 07:00 – Why AI Doesn’t Need to Be Perfect (Momentum > Perfection) If AI is only helping you think, you’re still doing all the work. The real payoff happens when AI starts handling pieces of execution and removing friction one task at a time. Before the next episode, pick one task from your anti to-do list and use AI to handle it from start to finish. Then refine what it gives you. And if you want help building a smarter marketing system that actually frees up your time, that’s exactly what we help business owners do at Next Step Social. Learn more about Katie and Next Step Social & Podcasting: Speaking: https://katiebrinkley.com/ Website: https://www.nextstepsocial.com/ Linkedin: https://www.linkedin.com/in/katiebrinkley YouTube: https://www.youtube.com/@MarketingTrendsNow Instagram: https://www.instagram.com/iamkatiebrinkley/ Hosted on Acast. See acast.com/privacy (https://acast.com/privacy) for more information.

Inside a recent episode

Speaking as a Marketing Strategy: What Actually Gets You Booked

Published 6 Oct 2026 · Transcript excerpt

[…] When is having speaking a part of your marketing strategy worth the time? Well, I think it's especially worth your time if you really enjoy it, number one, because you did not start a business to do stuff that you hate. So if you're like, I would rather get a root canal than speak, well, then you probably should pick a different marketing strategy. That's okay. We're not here to make you miserable. But for those of us who really enjoy it, if you think of yourself as like a teacher, like, oh, I have some valuable information to share, I think that's a really good indicator. And if you're wondering, I don't know. […]

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

YouTube views

24,724

Score snapshot 15 Sept 2025

Apple Podcasts (US)

5.0 / 5

21 ratings

Podcast Authority Score: 53 / 100

A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.

Quality

58

Social presence

94

YouTube

72

Engagement

0

Contact Marketing Trends Now by Katie Brinkley

Guest appearances

Does not typically book guests

Based on episode analysis; this does not confirm that the show is currently accepting guests.

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