In a world where every B2B podcast is the same, it's time for something completely different. Hear the stories behind the media that influenced the marketers responsible for the messages we consume today.
Christina Garnett: Remember what the dormouse said?
Summary: Follow Christina Garnett, sole proprietor of Pocket CCO, who struggled to reconcile the contradictions between how the world really was and how it could be until a pair of benevolent teachers showed her that books weren’t just sources of knowledge, but gateways to other worlds – safe havens where one could seek refuge and solace.
Newsletter: Get new episodes of Marketing Under The Influence delivered to your email inbox and stick around for exclusive behind-the-scenes content by signing up for the newsletter. Subscribe today! (https://ngn.beehiiv.com/subscribe)
Dedication: There is no Marketing Under The Influence without the Creator Kitchen. If you have an idea or voice inside you screaming to get let out and would benefit from the support of talented creative people across a broad spectrum of fields who’ll push you creatively, I encourage you to apply to the Creator Kitchen (https://creatorkitchen.com/).
Citations and references:
Reality Status: Escapism (https://www.fanofthefans.com/p/reality-status-escapism?publication_id=1938532&post_id=137987233&isFreemail=true&r=75kqc) by Christina Garnett
Alice In Wonderland (https://en.wikipedia.org/wiki/Alice%27s_Adventures_in_Wonderland) by Lewis Carroll
Coraline (https://en.wikipedia.org/wiki/Coraline) by Neil Gaiman
Roald Dahl (https://en.wikipedia.org/wiki/Roald_Dahl)
PocketCCO (https://www.pocketcco.com/) — to work with Christina
Credits:
Narration: Ronnie Higgins
Executive producer: Ronnie Higgins
Production coordinator: Alex Bleeker
Music and SFX licensing from: Musicbed (https://www.musicbed.com/songs), Freesound.org (https://freesound.org/)
Music by: Sunshine Recorder (https://open.spotify.com/artist/0C7vbfD3UtshkAi5BjrpA8?si=6wXWsRDHRoOCz7svmCTrnw) “Petite Suite II. Cortège” and Wave System (https://open.spotify.com/artist/3ACMxt2d4Iwbqh9xbSyJDR?si=mLKfxAx_RHeurs2J8lmAXg) “Feel You Next To Me”
Edited with: Final Cut Pro
Distributed by: Transistor.fm (https://transistor.fm)
9 Jan 2024
Dozie Anyaegbunam: Forget the story, the title is everything
Summary: Follow Dozie Anyaegbunam (https://www.linkedin.com/in/dozieanyaegbunam/), Senior Editor at The CMO (https://thecmo.com/), as he recalls being a young man in Nigeria with an unhealthy case of shiny object syndrome until his father offers him a valuable yet unorthodox life lesson in the title, not the story, of a book.
Correction: The narration of this episode says Dozie works at CMO.com but is actually employed by The CMO. Sorry.
Newsletter: Get new episodes of Marketing Under The Influence delivered to your email inbox and stick around for exclusive behind-the-scenes content by signing up for the newsletter. Subscribe today! (https://ngn.beehiiv.com/subscribe)
Dedication: There is no Marketing Under The Influence without the Creator Kitchen. If you have an idea or voice inside you screaming to get let out and would benefit from the support of talented creative people across a broad spectrum of fields who’ll push you creatively, I encourage you to apply to the Creator Kitchen (https://creatorkitchen.com/).
Citations and references:
Igbo people (https://en.wikipedia.org/wiki/Igbo_people)
Super Nintendo Entertainment System (https://en.wikipedia.org/wiki/Super_Nintendo_Entertainment_System) (SNES)
Nintendo Game Boy (https://en.wikipedia.org/wiki/Game_Boy)
Street Fighter II (https://en.wikipedia.org/wiki/Street_Fighter_II)
Mortal Kombat (https://en.wikipedia.org/wiki/Mortal_Kombat)
The Beautyful Ones Are Not Yet Born (https://en.wikipedia.org/wiki/The_Beautyful_Ones_Are_Not_Yet_Born) by Ayi Kwei
Credits:
Narration: Ronnie Higgins
Executive producer: Ronnie Higgins
Production coordinator: Alex Bleeker
Music and SFX licensing from: Musicbed (https://www.musicbed.com/songs), Freesound.org (https://freesound.org/)
Music by: Brad Suggs (https://open.spotify.com/artist/2bVbNglhfAbfVNdGj7qGwx?si=JvZrKnYMSH2XK8JPISdMDg) “Elephant Walk” and BECCAA (https://open.spotify.com/artist/1XzFGT1XuHKDeZJR1U98ic?si=CzULJduPSGKgRIroNMnl5A) “Nostalgia”
Edited with: Final Cut Pro
Distributed by: Transistor.fm (https://transistor.fm)
2 Jan 2024
Krista Doyle: But... I'm a chapstick lesbian!
Summary: Follow Krista Doyle (https://www.linkedin.com/in/kristadoyle5/), Content Marketing Manager at Jasper, as she grapples with her sexuality until a friend of a friend recommends a movie that helps her defy LGBTQ+ stereotypes and declare she’s a chapstick lesbian.
Support the LGBTQ+ community: Please consider supporting Out Youth (https://www.outyouth.org/). For 33 years, Out Youth has been a safe place for youth of all sexual orientations and gender identities to be themselves. Donate today (https://www.outyouth.org/donate).
Subscribe: Get new episodes of Marketing Under The Influence delivered to your email inbox and stick around for exclusive behind-the-scenes content by signing up for the newsletter. Subscribe today! (https://ngn.beehiiv.com/subscribe)
Dedication: There is no Marketing Under The Influence without the Creator Kitchen. If you have an idea or voice inside you screaming to get let out and would benefit from the support of talented creative people across a broad spectrum of fields who’ll push you creatively, I encourage you to apply to the Creator Kitchen (https://creatorkitchen.com/).
Citations and references:
Imagine Me & You (https://en.wikipedia.org/wiki/Imagine_Me_%26_You)
Friends (https://en.wikipedia.org/wiki/Friends)
Will & Grace (https://en.wikipedia.org/wiki/Will_%26_Grace)
2012 Pew Research: Growing Public Support for Same-Sex Marriage (https://www.pewresearch.org/politics/2012/02/07/growing-public-support-for-same-sex-marriage/)
Reddit: Queer rom com suggest thread (https://www.reddit.com/r/lgbt/comments/189x432/romantic_comedy/)
Credits:
Narration: Ronnie Higgins
Executive producer: Ronnie Higgins
Production coordinator: Alex Bleeker
Music and SFX licensing from: Musicbed (https://www.musicbed.com/songs), Freesound.org (https://freesound.org/)
Music by: Abigail Osborn (https://open.spotify.com/artist/5gv5fvzy1TWJmDj7jyMiLO?si=X3u6oQ_LQOSFAKwr2YC4Ww) “I Do You”
Edited with: Final Cut Pro
Distributed by: Transistor.fm (https://transistor.fm)
25 Dec 2023
Annette Cardwell: This one time at computer camp...
Summary: Follow Annette Cardwell, the VP of Brand and Corporate Comms at Lattice, as she struggles to fit in as the only Asian kid in rural Virginia until she stumbles upon the cheat code to belonging at summer computer camp in a galaxy far, far away.
Dedication: Marketing Under The Influence wouldn’t be what it is today without the Creator Kitchen. If you have an idea or voice inside you screaming to get let out and would benefit from the support of talented creative people across a broad spectrum of fields who’ll push you creatively, I encourage you to apply to the Creator Kitchen (https://creatorkitchen.com/).
Guest bio:
Annette Cardwell
VP of Brand and Comms
Lattice
Citations and references:
Annette Cardwell (https://www.linkedin.com/in/annettecardwell/)
Lattice (https://lattice.com/)
Empire Strikes Back (https://en.wikipedia.org/wiki/The_Empire_Strikes_Back)
Dallas (https://en.wikipedia.org/wiki/Dallas_(1978_TV_series))
Dukes of Hazard (https://en.wikipedia.org/wiki/The_Dukes_of_Hazzard)
Monty Python (https://en.wikipedia.org/wiki/Monty_Python)
New wave music (https://en.wikipedia.org/wiki/New_wave_music)
The Cure (https://en.wikipedia.org/wiki/The_Cure)
Anne Rice (https://en.wikipedia.org/wiki/Anne_Rice)
Credits:
Narration: Ronnie Higgins
Guest: Annette Cardwell
Executive producer: Ronnie Higgins
Production coordinator: Alex Bleeker
Music licensing from: Musicbed, Freesound.org
Music by: Guzwell (https://open.spotify.com/artist/2AChR58NJL29lVUI4FXNA8?si=hRrK1ufWQr2VOXY_i5CHxw) “Content To Process” from “Grounded”
Edited with: Final Cut Pro
Distributed by: Transistor.fm
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
Apple Podcasts (US)
5.0 / 5
2 ratings
Contact Marketing Under The Influence
Guest appearances
Books guests
Based on episode analysis; this does not confirm that the show is currently accepting guests.
Host of Marketing Under The Influence?
Claim your podcast to manage its listing and keep your show details accurate.
Pod Engine is an independent podcast discovery and analytics service and is not affiliated with or endorsed by this podcast. Artwork and show content belong to their owners. Full legal notice.
Explore this show Podcast research with Pod Engine
